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Google SEO Marketing Tips

Updated on August 12, 2013
Get found on Google
Get found on Google

How To Optimize Your Website for Google

My Google SEO research has been done through Google Web master tools, Google videos about SEO (Search Engine Optimization) and other credible SEO first hand sources. In most cases this information is part of what Google releases about getting good search engine results. I want to stay away from the black hat shenanigans that some SEO experts do to quickly get rankings up to the first or second page of Google only to find that on the next Panda update (Goggles super-secret algorithm to get the best pages to the top of Google) the results you paid so dearly for no longer work. These black hat” SEO methods could hurt you for a long time and while the temptation is to try to get to the top fast, remember that Google is always looking for the value proposition you offer your customers. If you are attempting SEO yourself I would spend a good amount of research and look for articles that are up to date and formed as a result of credible research into the topic. SEO is a moving target. What works today may not work tomorrow. Google gets better al he time at finding the best websites and regularly reviews their methods to get them.

I am offering my readers 5 SEO tips in this article. Google, while keeping their programming a secret it probably has hundreds of “if - then” statements in the Panda program to arrive at what makes a great website rise to the top. Google uses more than simple keywords to rank your pages. Some of the more sophisticated methods are to see how long the user is on the website and the depth of the pages reviewed. So here’s some of my research:


1. How does our website offer value to the user? If you are a straight simple website with no attraction for potential customers you will probably rank lower than if you offer some value to your customers. Things like loan calculators, money exchange calculators, how to articles, recipes, a beautiful photograph gallery, on-line forums and links to relevant YouTube videos are some of the things you can do to add value. Stories about other customer’s experiences that offer solutions to a problem are good to keep the user on the site long enough that Google will be satisfied that there is true value being added to the users situation to give you an extra boost in rankings. Note that you probably will not have a simple 5 page website to do this. Amazon who offers products and customer reviews may have well over 100,000 pages and possible over 1 million pages. They rank 10th in the world for top websites and 5th in the USA.


SEO Mistakes and some Good Ideas from Google

Content & Domain Names

2. OK you’ve heard that content is king and let me explain this a little better. It goes back to value proposition. Key words are important and at one time not so long ago key word density was one of the top factors that Google used to rank pages. Well as time goes by and Google programmers think about the sites that ranked high that shouldn't have key wording was lowered as an indicator. Google looks at a number of sites and determines if they meet the customers’ needs and not how many times they can repeat key words in the first few sentences. So now my fictitious business I’ve used in other posts “Patty the Pet Groomer” doesn't have to mention pet grooming a dozen times in the first paragraph but other keywords like “puppy”, “shaggy” etc can be written in in natural language that help the reader understand what the site is about and engages the reader in natural conversation.

3. Exact match domain names sill count for a lot. I was watching a demonstration by Josh Bachynski about exact match domain names. If your user will be looking for you by name (like Chevrolet) it would be best if the name formed part of the domain name. What if the domain name is taken and you still want it or something like it? Try a hyphen in the name like chevrolet-automobiles.com and this should get fairly good results from Google as well. Josh’s demonstration had poorer sites rank close to the top because their name was what users were actually searching for. When all else fails the best synonym available may be the way to go. Synonyms for “automobile” are car, auto, van, vehicle, sedan etc. Synonyms combined with keywords, combined with site name, metadata and mostly the value proposition will help move you closer to the top.


Fast Loading and Keeping the Site up-to-date

4. Site speed is so important. The Guardian, a newspaper from the United Kingdom (UK) recently stated there is an 11% drop in attention for even a 1 second delay in site page loading. The longer a page takes to load the less time people will be on your site and if they are waiting around 3 seconds (maybe less) they will hit the back button and look for another site. Google may record this as a short time on site and reduce the value you bring to your users. Luis Posselt from CMS teachings, a teaching and web development company says that while there are thousands of plugins and extensions available when building a website (these plugins and extensions give content management systems like Word Press of Joomla further functionality) they should be kept to an absolute minimum to speed page loading. Large graphics and photographs not optimised for the web really slow down your site so if you’re a Photoshop user look at the photographs or graphics used and save them at lower resolution and dimensions to gain speed. Flash introductions are now considered poor practice. I think we've all been on a flash site (moving graphics) that drove us away from the site before we got to the good stuff. Again these graphics keep us from the site. You should check the speed of your web-host as well before signing up and regularly thereafter. If their sites load slowly contact their customer service and find out why. Is it your site? Do they need upgraded servers or what? Keep it fast. Google likes to aims for under 0.5 seconds.

5. Finally, Maile Ohye a Developer Programs Technical Lead from Google says that continuous site improvement is a major factor in the Google ranking system. She calls it “slow iteration” where the site is not improved very often. The non-techy world calls it a continuous improvement cycle. Keep at it often and regularly and Google will recognize your efforts. Review and improve keywords, make your language on the website more natural, review and redefine the goals of your site as needed.

There are 5 things you can start doing today to improve your Google rankings. I’ll be researching this often and writing articles on SEO regularly so check back and see what I’ve found.

If you liked this article please pay for it with a tweet so other may know too! :-)

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    • mpropp profile image

      Melissa Propp 4 years ago from Minnesota

      Thanks for the tips! I have to admit, I'm new to this and I'm still trying to fully understand the keywords and SEO... It can be a bit overwhelming so I appreciate your guidance. I look forward to reading more.

    • JanMaklak profile image
      Author

      JanMaklak 4 years ago from Canada

      Thanks Melissa: If you have any questions post them here or on my other hubs and I'll do my best to answer them with a credible timely answer.

    • Sherry Hewins profile image

      Sherry Hewins 4 years ago from Sierra Foothills, CA

      It sounds like good advice. It's certainly challenging to keep trying to hit that moving target.

    • profile image

      Hamlet 4 years ago

      Very Well Written. I will Follow these Tips.

      http://www.flowingevents.com/2012/11/start-a-pro-b...

    • profile image

      Pat Frayne 4 years ago

      Thanks for the information. One of the best articles I've read on SEO that's free. Authors have so much to learn about marketing, there's barely time to write. Like the simplicity of the presentation. Will book mark this page!

    • logoquiz profile image

      Missy 4 years ago from London

      Some good points, number 4 is a definite! However I think there is also alot more you have to consider when trying to rank in google, for example Backlinks actually have a huge impact, and social presence is now really coming in to the forefront aswell.

    • JanMaklak profile image
      Author

      JanMaklak 4 years ago from Canada

      Yes Logoquiz you're right. There is so much more to write on the subject. I had totop somewhere but I'll have more articles in the future. Backlinking is still important but I know the quality of back links counts for so much. Link farms are out!

    • younghopes profile image

      Shadaan Alam 4 years ago from India

      nice hub voted interesting!! you have put many good points here but continuous redesigning the website is not possible (i have a blog though), you can just update the articles there.

    • JanMaklak profile image
      Author

      JanMaklak 4 years ago from Canada

      Younghopes: Thank you for stopping by! Still it is an update to your site and when a site has no activity from its author is when Google penalizes it.

    • quiker profile image

      M Hasan 4 years ago from Bangladesh

      Thanks for this information. I just followed your techniques to http://quiker.org

    • Pankaj_dc profile image

      Pankaj Chobharkar 4 years ago from India

      Thanks... Was not aware that exact domain match mattered so much... I have personally noticed that site loading speed is a very big factor when it comes to SEO..

      I have a query.. How can I improve the SEO of my hubs? I see the traffic to a lot of my hubs falling.. How can I change that?

    • JanMaklak profile image
      Author

      JanMaklak 4 years ago from Canada

      SEO involves a vast number of points and Google continues to change. SEO is never finished so its important to keep your articles fresh to attract more visitors.

      Have you ever thought of twitter marketing for your hubs? Why not look at my article titles "get 200 twitter followers today" More than half of my traffic comes from my 16K twitter followers and from my 700 or so FB fans. Regular posting and tweeting will get you to your goal faster.

    • younghopes profile image

      Shadaan Alam 4 years ago from India

      @JanMaklak, good to know that you have been receiving such a good response from twitter fb. read your post too which is informative, hope to read more such posts especially how to get traffic from FB, if you could plz write ..thanks

    • CZCZCZ profile image

      CZCZCZ 4 years ago from Oregon

      This is a good start for a list of things that every website owner should be aware of for getting visibility on google. So many sites fail to follow these basics.

    • Pankaj_dc profile image

      Pankaj Chobharkar 4 years ago from India

      Thanks for the reply JanMaklak... I have already read your article on getting 200 followers in a day.. effective..

    • My Cook Book profile image

      Dil Vil 3 years ago from India

      Well written hub with good tips. Regularly updating the site with good content is very important. Good share, thanks for the tips.

    • Sherry Hewins profile image

      Sherry Hewins 3 years ago from Sierra Foothills, CA

      It was my understanding that exact match domains were being targeted by panda. SEO is a moving target.

    • passionate77 profile image

      passionate77 3 years ago

      great tips and ideas again a very interesting article with full reader grip throughout the post till end. thanks for sharing the info, blessings!

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