ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Video Editing That Save Time and Improve Results by 10x

Updated on May 20, 2017

Videos are everywhere. There's a lot of content on the web, and videos can be the way for you to stand out from the rest of your competitors.

Although videos are excellent for generating traction, traffic, leads, and even conversions, they aren't as easy to create as, say, blog posts and even images. And note that we aren't just talking about shooting low-quality 240p videos with a shaky cam. That won't generate traffic or views for you.

Best performing videos are the ones that are shot well and edited even better. Without proper editing, it's just like a normal video that a 10-year old kid would shoot with his phone.

So in this post, we are going to discuss a few solid and proven video editing tips that will not only increase its success chance by 10x but will also help drastically reduce the time it takes for you to work on those videos.

Let's take a look at the following 5 amazing video editing tips:

1. Editing is Storytelling

Before we jump into the nitty-gritty details and technicalities of video editing, let’s talk about the most important lesson you will get from this post.

Editing is just like storytelling.

When you are editing a video and finalizing it to publish, you are finalizing the story you are going to present to your audience.

World famous renowned video editor, Walter Murch, said:

“The notion of directing a film is the invention of critics — The whole eloquence of cinema is achieved in the editing room.” — Walter Murch

Every cut, every sound effect, every camera angle, every graphic, and every transition needs to tell a story. Make sure you pick every aspect of your video editing process while keeping in mind the story you want to present.

For example, check out the following video by DollarShaveClub, in case you haven't already. This is the perfect example of how video and video editing can tell a great story.

2. Shorter is Often Better

Size does matter, doesn’t it? Especially when it comes to video editing.

The attention span of an average online user is constantly shrinking. It’s almost scary to think that the average attention span of an internet user is now just 8 seconds. In comparison, the attention span of a goldfish is 9 seconds. Yikes!

Why is it important to know?

It’s important because you have to fight for your audience’s attention — while thousands of other websites, videos, posts, images, and ads are also vying for the same.

This is why it is often a good idea to keep your videos as short as possible. Even if you can’t actually shrink the video, you can edit it in a way that it doesn’t have too many long pauses. Additionally, strategically placing pauses can also increasing the average viewing time. In video editing, we often call it “breathing room”.

3. Be Creative!

In a world of boring and dull videos, be creative!

Depending on the product or service you are promoting, videos can be sassy, fun, and highly entertaining. It depends on the content of your video as well as the audience you are promoting it to.

For example, when Apple introduced iPhone 7, they did it with an extremely creative video. It was fast, it was sexy, and surprisingly entertaining for anybody to watch. That’s an excellent example of how out-of-the-box thought processes can revolutionize your videos.

4. Master the J and L Cuts

In video editing, J and L cuts are incredibly common. They are also extremely important to learn and master. In fact, the often form the basics of video editing in most circumstances. Even if you are not a fan of J and L cuts, you should at least know what they are, so you can avoid using them when you shouldn’t.

In simple terms, the L-cut is when you have audio from Clip A continue even when Clip B comes on screen. On the other hand, the J-cut is when the audio from Clip B comes in even when we are still watching the Clip A.

It is an extremely common practice when shooting documentaries. You can use it for interviews as well as for motivational videos. The possibilities are endless, but know that mastering the J and L cuts will give you the power you need to edit great videos.

The following Brooklyn Brewery video is a great example with tons of J and L cuts.

5. Pick the Right Software & Operating System

The software and computer system you choose for video editing also have a great system on the final outcome.

Most video experts believe that Mac is the best system for video editing. While some claim that Microsoft Windows systems are just as powerful and great to use, I still lean towards Macs. However, it is a completely personal choice. Whatever rocks your boat.

Additionally, picking the right software is also extremely important — in fact, more so than picking the right operation system. After all, the right piece of software gives you the features and options you need to successfully craft the perfect video.

There are many options available, including Premier Pro, Final Cut Pro, and Avid Media Composer are all great options. But let’s face it, they are all also very expensive.

My weapon of choice is Filmora. It offers me tons of powerful features — such as noise removal, GIF support, color tuning, speed control, 4K editing support, PiP, video stabilization, etc. — and creative options to help me edit the video precisely the way I want. Also, it comes at an amazing price of just $59.99 for a lifetime license. In comparison, Premier Pro charges me $50 per month, every month.

If you are interested, Filmora is available for both Windows and Mac. Don’t forget to check its features and pricing packages.

Final Words

Video editing can be a time-consuming process, but it really doesn’t have to be. With the right software and right tips, you can easily simplify the entire process.

Which video editing software do you use? What are your favorite video editing tips? Please leave your valuable thoughts in the comment section below. Thanks.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)