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5 Video Editing That Save Time and Improve Results by 10x
Videos are everywhere. There's a lot of content on the web, and videos can be the way for you to stand out from the rest of your competitors.
Although videos are excellent for generating traction, traffic, leads, and even conversions, they aren't as easy to create as, say, blog posts and even images. And note that we aren't just talking about shooting low-quality 240p videos with a shaky cam. That won't generate traffic or views for you.
Best performing videos are the ones that are shot well and edited even better. Without proper editing, it's just like a normal video that a 10-year old kid would shoot with his phone.
So in this post, we are going to discuss a few solid and proven video editing tips that will not only increase its success chance by 10x but will also help drastically reduce the time it takes for you to work on those videos.
Let's take a look at the following 5 amazing video editing tips:
1. Editing is Storytelling
Before we jump into the nitty-gritty details and technicalities of video editing, let’s talk about the most important lesson you will get from this post.
Editing is just like storytelling.
When you are editing a video and finalizing it to publish, you are finalizing the story you are going to present to your audience.
World famous renowned video editor, Walter Murch, said:
“The notion of directing a film is the invention of critics — The whole eloquence of cinema is achieved in the editing room.” — Walter Murch
Every cut, every sound effect, every camera angle, every graphic, and every transition needs to tell a story. Make sure you pick every aspect of your video editing process while keeping in mind the story you want to present.
For example, check out the following video by DollarShaveClub, in case you haven't already. This is the perfect example of how video and video editing can tell a great story.
2. Shorter is Often Better
Size does matter, doesn’t it? Especially when it comes to video editing.
The attention span of an average online user is constantly shrinking. It’s almost scary to think that the average attention span of an internet user is now just 8 seconds. In comparison, the attention span of a goldfish is 9 seconds. Yikes!
Why is it important to know?
It’s important because you have to fight for your audience’s attention — while thousands of other websites, videos, posts, images, and ads are also vying for the same.
This is why it is often a good idea to keep your videos as short as possible. Even if you can’t actually shrink the video, you can edit it in a way that it doesn’t have too many long pauses. Additionally, strategically placing pauses can also increasing the average viewing time. In video editing, we often call it “breathing room”.
3. Be Creative!
In a world of boring and dull videos, be creative!
Depending on the product or service you are promoting, videos can be sassy, fun, and highly entertaining. It depends on the content of your video as well as the audience you are promoting it to.
For example, when Apple introduced iPhone 7, they did it with an extremely creative video. It was fast, it was sexy, and surprisingly entertaining for anybody to watch. That’s an excellent example of how out-of-the-box thought processes can revolutionize your videos.
4. Master the J and L Cuts
In video editing, J and L cuts are incredibly common. They are also extremely important to learn and master. In fact, the often form the basics of video editing in most circumstances. Even if you are not a fan of J and L cuts, you should at least know what they are, so you can avoid using them when you shouldn’t.
In simple terms, the L-cut is when you have audio from Clip A continue even when Clip B comes on screen. On the other hand, the J-cut is when the audio from Clip B comes in even when we are still watching the Clip A.
It is an extremely common practice when shooting documentaries. You can use it for interviews as well as for motivational videos. The possibilities are endless, but know that mastering the J and L cuts will give you the power you need to edit great videos.
The following Brooklyn Brewery video is a great example with tons of J and L cuts.
5. Pick the Right Software & Operating System
The software and computer system you choose for video editing also have a great system on the final outcome.
Most video experts believe that Mac is the best system for video editing. While some claim that Microsoft Windows systems are just as powerful and great to use, I still lean towards Macs. However, it is a completely personal choice. Whatever rocks your boat.
Additionally, picking the right software is also extremely important — in fact, more so than picking the right operation system. After all, the right piece of software gives you the features and options you need to successfully craft the perfect video.
There are many options available, including Premier Pro, Final Cut Pro, and Avid Media Composer are all great options. But let’s face it, they are all also very expensive.
My weapon of choice is Filmora. It offers me tons of powerful features — such as noise removal, GIF support, color tuning, speed control, 4K editing support, PiP, video stabilization, etc. — and creative options to help me edit the video precisely the way I want. Also, it comes at an amazing price of just $59.99 for a lifetime license. In comparison, Premier Pro charges me $50 per month, every month.
If you are interested, Filmora is available for both Windows and Mac. Don’t forget to check its features and pricing packages.
Video editing can be a time-consuming process, but it really doesn’t have to be. With the right software and right tips, you can easily simplify the entire process.
Which video editing software do you use? What are your favorite video editing tips? Please leave your valuable thoughts in the comment section below. Thanks.