ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Technology»
  • Internet & the Web

A Case for a Better Search Engine

Updated on August 20, 2017
jackclee lm profile image

Jack is currently a volunteer at the Westchester County Archives. Jack has worked at IBM for over 28 years.


I use google search all the time. It is fast and simple and it gets most of my results. I put up with the ads that appear but ignore them for the most part. Even the personalized ads seems to be useless to me. It usually shows up when I load a page and the ads is of some items I searched recently. It seems obsolete.

- Apr. 2017

Google 2.0?

Google version 2.0 is a new type of company, according to search industry expert Stephen Arnold in his new study, Google Version 2.0: The Calculating Predator. Google 2.0 combines hardware and software engineering in a “network-centric application platform.” Since the company’s inception, Google has discovered that its solutions to search problems were applicable to other “interesting problems.” The result is a construct that supports the advertising business model,
a wide range of applications for individuals and organizations, and incursions into markets far removed from search, including telecommunications, retail, publishing, and more.

Google Failures...

Google is a very successful company and it makes a lot of money. However, it is not perfect. It had its share of gigantic failures. To name a few, google glasses, google wave, google answers, google player...

The biggest failure, in my opinion, is to not make its search engine even better.

My it "Q"

A better google than Google Search...

  • include less results - 30 or less.
  • filter out spam sites.
  • suggest better search terms. (Assist feature)
  • apply auto quotes to names and common terms and entities
  • Improved search for names and persons (across all social media)
  • ignore SEO keywords
  • validate sources (have a rating on the quality of content)
  • remove bias of results (politically speaking)
  • location based results only when it makes sense.
  • allow for user feedback (a human eyeball is better than any AI system to date)

Can A Company Like IBM Compete with Google?

Why not?

IBM is a technology company.

IBM has the deep knowledge of its various Reseach division around the world, a global reach.

IBM has the know how and the intellectural properties and patents...

IBM has the add advantage of Watson and "big data" and analytics tool to support it.

IBM has the name recognition.

IBM has a large global marketing team.

IBM is one of the few that can challenge Google on its own terms.


Google is on top right now. If it wants to stay on top, it needs to improve just like any other product or service company. There are smart people working to challenge the status quo. Just think back to Kodak, and its demise...

There are many examples of "too big to fail" actually failing.

© 2017 Jack Lee


    0 of 8192 characters used
    Post Comment

    • Kosmo profile image

      Kelley 10 months ago from California

      I think Google realizes that its search engine is not perfect - that's why they're constantly tweaking it, which generally hurts the ranking of my HubPages articles, if nothing else. In addition, Google needs to reduce or eliminate redundant listings, which could help foil people who would copy articles or web pages.