A Case for a Better Search Engine
I use google search all the time. It is fast and simple and it gets most of my results. I put up with the ads that appear but ignore them for the most part. Even the personalized ads seems to be useless to me. It usually shows up when I load a page and the ads is of some items I searched recently. It seems obsolete.
- Apr. 2017
Google version 2.0 is a new type of company, according to search industry expert Stephen Arnold in his new study, Google Version 2.0: The Calculating Predator. Google 2.0 combines hardware and software engineering in a “network-centric application platform.” Since the company’s inception, Google has discovered that its solutions to search problems were applicable to other “interesting problems.” The result is a construct that supports the advertising business model,
a wide range of applications for individuals and organizations, and incursions into markets far removed from search, including telecommunications, retail, publishing, and more.
Google is a very successful company and it makes a lot of money. However, it is not perfect. It had its share of gigantic failures. To name a few, google glasses, google wave, google answers, google player...
The biggest failure, in my opinion, is to not make its search engine even better.
A better google than Google Search...
- include less results - 50 or less.
- filter out spam sites.
- suggest better search terms. (Assist feature)
- apply auto quotes to names and common terms and entities
- Improved search for names and persons (across all social media)
- ignore SEO keywords
- validate sources (have a rating on the quality of content)
- remove bias of results (politically speaking)
- location based results only when it makes sense.
- allow for user feedback (a human eyeball is better than any AI system to date)
Google is on top right now. If it wants to stay on top, it needs to improve just like any other product or service company. There are smart people working to challenge the status quo. Just think back to Kodak, and its demise...
There are many examples of "too big to fail" actually failing.
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© 2017 Jack Lee