ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Anatomy of Search Engine optimization (SEO)

Updated on April 23, 2016

Improving your sites search placement

Most paragons--in sports, entertainment, marketing, etc.--strive to improve even when it seems like they've already reached perfection or expertise. Maybe your SEO strategy is top-notch, but for whatever reason, you've hit a plateau. You're ahead of launched algorithms, you know just what it takes to build the foundation for successful online marketing, but you're just not getting the desired results.

The anatomy of SEO is structured. The basics are understood and applicable for any business, but sometimes you need to tweak and polish to make the most of your SEO strategy. Like the human body, there is a set standard in SEO anatomy. But also like the human body, different SEO 'bodies' have different needs that can change over time. Adapting to these needs and hacking your SEO strategy to reap the most benefits is essential to maintain growth in this evolving web of online marketing.

SEO Basics

If you're an SEO pro, you've probably got a pretty good handle on the basics of SEO:

  • Website architecture optimization
  • Content optimization for keywords and SERP rankings
  • Loading speed optimization
  • Mobile optimization
  • Local optimization
  • Image and Video Optimization

This is the surface of SEO, but you probably know it well. A doctor knows (one would hope, anyway) exactly where to find the head and feet on a diagram of the human body. But asking a doctor to find the cause of someone's chronic joint pain might require a little more work and a level of expertise that no ordinary Joe could spawn.

By understanding the basics--where the bones and organs are, what they do, and how they function--doctors are able to work their way to the root of the problem and successfully treat it. Like a doctor, skilled SEOs must understand the basics in order to analyze and improve upon the finer details.

Tweak and Polish

So, you've got a fast loading, mobile optimized, local optimized, well-written and user-friendly site that produces great content on a regular basis. You're not losing money-- you're maintaining-- but you can't seem to get the right push. What you need is a little SEO fine-tuning. Perfection might be out of reach, but with continuous improvement and alteration, you will get closer and closer to perfection every day.

Think of it this way: tourists travel to San Francisco to see the Golden Gate Bridge, among other fine attractions. But why? A bridge functions the same way no matter where it is in the world. Bridges drive traffic to and from one location to the next, usually over a body of water. Although the ordinary bridge might serve its purpose, and although thousands of drivers cross over it one way or another every day, it might not a memorable bridge. People don't say, "I'm going to see the bridge." they say, "I'm going to San Francisco to see the Golden Gate Bridge." Now that's good branding.

‘Making your structurally sound and fully functional SEO strategy memorable requires polishing. Amplifying your SEO anatomy will transform your ordinary bridge into the Golden Gate of all bridges. But just how do you get there?

How is this Post?

5 out of 5 stars from 1 rating of seo

Generating Great Content

The days of keyword-heavy content are done and over and everybody knows it. Content optimization is a top priority and the real struggle lies in figuring out how to produce quality content on a consistent and ongoing basis.

Even if your content is well written, consider developing or improving upon a content strategy that adheres to the needs of the audience. What questions do people interested in your industry ask and need answers to? What helpful advice could you provide that will leave visitors satisfied?

Taking good content and making it great requires you to put yourself in the potential customer's shoes. They're not fully committed. They're browsing. And to get the traffic and the conversions you want, you will have to create content that answers a question or provides information that the competition does not. The key to optimizing already good content is making it active as opposed to passive.

Promote Your Brand on Social Media

Social media is an influential force behind most successful SEO strategies. Although many users in need of answer seek out a search engine, others are floating through social media looking for anything that might catch their eye. By actively promoting your brand on social media, you're ensuring that your brand is not easily forgotten. The trick is promoting your content and brand in a way that is helpful and only slightly self-promotional.

Favorite Social Media sites:

What Social Media do you use to promote your website?

See results

Engage the Audience

The 80/20 rule is a good guideline for social media posts. 80% of your posts should engage with the community and promote helpful and useful content. The 20% is left for self-promotional posts. Remember that in this now user-driven marketing, incessant advertising is only going to turn people away. In order to get what you want, you have to give the people what they want.

Social media is powerful, and using it correctly will take your successful SEO strategy and make it nearly flawless. Stay engaged with the community. Ask questions. Stay relatable and strive to let your audience know that their voices are heard. Social media is an all-accessible gateway to your website and to bigger and better business.

Optimize for User Experience

Besides having great content and quality products, you have to ensure that the journey is just as good as the destination. Make the user experience the best it can be, and test variations in design to make the most of your website. Create a website that is easy to navigate. Fluidity and ease of access will ensure that your customer is finding the content they need without unnecessary frustration. Plus, optimizing your website for the user is a win-win; Google promotes user-optimized design, so by tweaking and polishing your user experience, you're getting on the good side of search engines too.

Conversion Paths

Conversion: when you finally take a maybe and turn it into a yes. Make tweaks to your conversion process so that it's near impossible for a potential customer to say no. In-your-face pop-ups are only going to aggravate potential buyers, and a friendlier approach will almost always work in your favor. But it's the little tweaks--the choice of color, font, and even positioning--of these conversion factors that can make all the difference. Does one element work better than another? It's the little details that can make all the difference.

Polishing your already successful SEO strategy requires you to think deeper and more critically about these small details. Good SEO is solid and sturdy. Better SEO builds on the solid foundation and adds eye-catching walls, windows, and doors. The best SEO makes that ordinary building into a landmark. It takes a palace and turns it into the Taj Mahal. The ornate details and memorable design will take your already great SEO and make it the absolute best.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)