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Apple unveils the iPhone 11, with a dual camera and a broken price

Updated on September 16, 2019

Apple also insisted on longer battery life and better shock and water resistance.

Apple has introduced its new range of smartphones, the iPhone 11, equipped with multiple cameras and sold from $ 699, at its annual grand mass at its headquarters in Cupertino, California.

"The new iPhone is packed with new features and the new design is amazing," enthused Tim Cook, the group's CEO.

New chip

The iPhone 11 is equipped with a new chip, the "A13 Bionic", must give a technical advantage to Apple compared to its competitors, while the iPhone is losing ground in a global market of smartphones in slow motion.

The price of $ 699 for the basic iPhone 11 is lower than that of the iPhone XR, the cheapest model released a year ago, and other high-end smartphones, such as iPhone XS, sold to around $ 1,000.

The Apple brand has especially highlighted the sophistication of new integrated cameras.

The iPhone 11 will have a dual-camera on the back, wide and ultra-wide and the sensor on the front of the camera, used for selfies, will film in slow motion. The iPhone 11 Pro will be equipped with a triple photosensor.

Apple also insisted on longer battery life and better shock and water resistance.

The iPhone 11 Pro will cost $ 999 for the small model and $ 1099 for the big one.

Federal court: no judgment on the obsolescence of iPhones

The association "No to the planned obsolescence in Switzerland" (NoOPS.ch) was created after the discovery in March 2017 of software of Apple resulting in a degradation of the performances of the batteries of certain generations of iPhone. She had lodged a complaint against the American group with the Geneva public prosecutor for violating the law on unfair competition (LCD).


In a judgment released Wednesday, the Federal Court notes that if the Geneva court denied the quality to use NoOPS, she did not declare her appeal inadmissible.

L'association "Non à l'obsolescence programmée en Suisse" (NoOPS.ch) n'a pas la qualité pour agir contre Apple. Le Tribunal fédéral déclare son recours irrecevable.

NoOPS.ch avait été créée après la découverte en mars 2017 d'un logiciel d'Apple aboutissant à une dégradation des performances des batteries de certaines générations d'iPhone. Elle avait déposé plainte contre le groupe américain auprès du Ministère public genevois pour infraction à la loi sur la concurrence déloyale (LCD).

Concrètement, elle estimait qu'Apple avait créé une illusion auprès des consommateurs sur la qualité et les possibilités d'utilisation de ses téléphones. Le Ministère public avait refusé d'entrer en matière.

Saisi d'un recours, la Cour de justice genevoise était arrivée à la même conclusion: NoOPS n'avait pas un statut d'organisation régionale ou nationale lui conférant la qualité pour recourir.

Battery problem

On the merits, the judges added that Apple's public recognition of a battery problem did not mean that an unfair illusion had been created. In addition, they noted that Swiss law does not repress planned obsolescence.

In a judgment released Wednesday, the Federal Court notes that if the Geneva court denied the quality to use NoOPS, she did not declare her appeal inadmissible. On the contrary, it analyzed the facts denounced and their legal qualification in terms of LCD.

Insofar as the previous court ruled on the merits to deny the quality of the association's recourse, the latter did not suffer any specific damage and therefore does not have a legal interest in the annulment. of this decision, concludes the Federal Court.

Apple's pivot to services comes to life: Apple Card and Apple TV +

Since Tuesday, the titanium credit card, sleek aesthetic dear to the brand - your name, a chip, and Apple Apple etched - is available in the United States for the general public. And the Bloomberg agency said that Apple TV +, the brand's streaming service to the apple, will be launched in November.

Apple's pivot to services - to thwart the inexorable drop in sales of its iconic iPhone - takes shape, with the arrival of its credit card for the general public, Tuesday, and it's streaming video service, in November.

Since Tuesday, the titanium credit card, sleek aesthetic dear to the brand - your name, a chip, and Apple Apple etched - is available in the United States for the general public.

And the Bloomberg agency said that Apple TV +, the brand's streaming service to the apple, will be launched in November.

Apple has not responded to AFP's requests for the launch date or details of the offer.

Apple's arsenal

Announced at the end of March, these two new products are part of the arsenal that Apple is bent on getting to wean itself off the iPhone, whose sales are down. They now account for less than half of turnover, compared to just over 20% for services.

Apple, which had a total turnover of $ 265.6 billion in the 2018 fiscal year ended in late September, plans to draw $ 50 billion from its range of services in 2020.

The credit card, launched in collaboration with Goldman Sachs and Mastercard, is intended to be superior to its competitors: safer by offering one-time codes for online purchases and cheaper (no annual fees and an interest rate that 'Apple promises lower).

It also offers - like many competitors - a return of up to 3% on every purchase made with the electronic wallet associated with the physical card. The latter is also supposed to help the client to better manage his expenses.

And in these times of repeated scandals over the misuse of private data, Apple promises absolute discretion.

The company itself will not know anything about the uses of the customers and Goldman Sachs is committed never to share the data with a third party for advertising or marketing.

The card has been used since the beginning of the month by a small number of customers and, according to Jennifer Bailey, who oversees Apple Pay, the reception was "positive".

Television rules the nation ...

The big leap in video takes two forms: a facelift of its already existing application Apple TV, which allows access to other platforms as well as content to the room of the iTunes Store but, above all, a streaming service subscription giving access to original content (movies, series, documentaries ...) produced by Apple.

During the presentation at the end of March, Apple did not skimp on the stars to unveil this service: Steven Spielberg, Oprah Winfrey, Jason Momoa or the duet Jennifer Aniston-Reese Witherspoon, which will be on the bill of a titled series "The Morning Show".

If the launch of Apple TV + is confirmed, it will be the same month as Disney +, the streaming platform of the kingdom of Mickey, to be launched on November 12. It will come endowed with all the family catalog of the world number one of the entertainment to confront the world leader of streaming, Netflix, but also Amazon or the offer of CBSViacom.

According to information from Bloomberg, which quotes anonymous sources, Apple could offer a free trial period time to expand its catalog of original productions, when Amazon, Disney or Netflix have them, an extremely rich offer.

Original content

According to the Financial Times, Apple expects to spend $ 6 billion on original content, against about $ 14 billion committed this year by Netflix.

In addition to Apple Pay, Apple TV +, the App Store, Apple Music and iCloud, the Cupertino group also wants to expand its service offering by launching Apple Arcade this fall, a subscription to video games. Since the end of March, Apple News + has been offering a unique subscription system for $ 9.99 a month, which gives access to more than 300 titles, mostly magazines.

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