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Updated on February 26, 2011


Introduction :

  • An American multinational Corporation.
  • Designs & manufactures computer software, personal computers & consumer electronics.

Apple SWOT Analysis:

Apple Strengths :

  • Good brand loyalty.
  • Partnership with Intel Computers in 2006 – Present.
  • iTunes Music Store is a excellent source of revenue.
  • Simple, easy-to-use design and concise product range attract customers.

Apple Weaknesses :

  • Apples market share is far behind from major competitor Microsoft.
  • In past the relationship between Steve jobs and employee were not good which result in reputation loss.
  • It is reported that the Apple iPod Nano may have a faulty screen.
  • High price.

Apple Oppertunities :

  • International expansion.
  • Low market share in the personal computer & software space.
  • Revolutionizing another industry.
  • The ties of apple with other companies are weak.

Apple Threats :

  • Increased competition on mobile products.
  • Substitute Products are widely available.
  • Too popular - more viruses for MAC OS X.
  • Apple software, Cell phone and hardware are expensive.

Apple PEST Analysis :

Political Factors :

  • War, terrorism, geopolitical uncertainties, public health issues beyond company’s ability to control.
  • 52% of the company's net sales in 2007 coming from countries outside America.
  • Manufacturing or logistics from countries like Cork, Ireland, Korea might be interrupted by political events.

Economical Factors :

  • Overall global economy outlook is not good.
  • Inflation reduced consumer’s expenditure on luxuries goods like update their current computer or buy a new iPhone.
  • Economic crisis influencing Apple’s retail business.

Social Factors :

  • A variety of regulations & law for health and Safety may adversely affect company’s financial condition.
  • It is reported that the improper use of iPod may lead to hearing loss for users.

Technological Factors :

  • Fast technological changes.
  • Frequent introduction of new products and the continual improvement in product performance.

Conclusion :

  • Apple the most admired company in the United States.
  • Includes a customer base that is devoted to the company and its brand.
  • Attractive designs.
  • Excellent Leader.


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