Apple

Introduction :

• An American multinational Corporation.
• Designs & manufactures computer software, personal computers & consumer electronics.

Apple SWOT Analysis:

Apple Strengths :

• Good brand loyalty.
• Partnership with Intel Computers in 2006 – Present.
• iTunes Music Store is a excellent source of revenue.
• Simple, easy-to-use design and concise product range attract customers.

Apple Weaknesses :

• Apples market share is far behind from major competitor Microsoft.
• In past the relationship between Steve jobs and employee were not good which result in reputation loss.
• It is reported that the Apple iPod Nano may have a faulty screen.
• High price.

Apple Oppertunities :

• International expansion.
• Low market share in the personal computer & software space.
• Revolutionizing another industry.
• The ties of apple with other companies are weak.

Apple Threats :

• Increased competition on mobile products.
• Substitute Products are widely available.
• Too popular - more viruses for MAC OS X.
• Apple software, Cell phone and hardware are expensive.

Apple PEST Analysis :

Political Factors :

• War, terrorism, geopolitical uncertainties, public health issues beyond company’s ability to control.
• 52% of the company's net sales in 2007 coming from countries outside America.
• Manufacturing or logistics from countries like Cork, Ireland, Korea might be interrupted by political events.

Economical Factors :

• Overall global economy outlook is not good.
• Inflation reduced consumer’s expenditure on luxuries goods like update their current computer or buy a new iPhone.
• Economic crisis influencing Apple’s retail business.

Social Factors :

• A variety of regulations & law for health and Safety may adversely affect company’s financial condition.
• It is reported that the improper use of iPod may lead to hearing loss for users.

Technological Factors :

• Fast technological changes.
• Frequent introduction of new products and the continual improvement in product performance.

Conclusion :

• Apple the most admired company in the United States.
• Includes a customer base that is devoted to the company and its brand.
• Attractive designs.
• Excellent Leader.