- An American multinational Corporation.
- Designs & manufactures computer software, personal computers & consumer electronics.
Apple SWOT Analysis:
Apple Strengths :
- Good brand loyalty.
- Partnership with Intel Computers in 2006 – Present.
- iTunes Music Store is a excellent source of revenue.
- Simple, easy-to-use design and concise product range attract customers.
Apple Weaknesses :
- Apples market share is far behind from major competitor Microsoft.
- In past the relationship between Steve jobs and employee were not good which result in reputation loss.
- It is reported that the Apple iPod Nano may have a faulty screen.
- High price.
Apple Oppertunities :
- International expansion.
- Low market share in the personal computer & software space.
- Revolutionizing another industry.
- The ties of apple with other companies are weak.
Apple Threats :
- Increased competition on mobile products.
- Substitute Products are widely available.
- Too popular - more viruses for MAC OS X.
- Apple software, Cell phone and hardware are expensive.
Apple PEST Analysis :
Political Factors :
- War, terrorism, geopolitical uncertainties, public health issues beyond company’s ability to control.
- 52% of the company's net sales in 2007 coming from countries outside America.
- Manufacturing or logistics from countries like Cork, Ireland, Korea might be interrupted by political events.
Economical Factors :
- Overall global economy outlook is not good.
- Inflation reduced consumer’s expenditure on luxuries goods like update their current computer or buy a new iPhone.
- Economic crisis influencing Apple’s retail business.
Social Factors :
- A variety of regulations & law for health and Safety may adversely affect company’s financial condition.
- It is reported that the improper use of iPod may lead to hearing loss for users.
Technological Factors :
- Fast technological changes.
- Frequent introduction of new products and the continual improvement in product performance.
- Apple the most admired company in the United States.
- Includes a customer base that is devoted to the company and its brand.
- Attractive designs.
- Excellent Leader.