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How To Protect Your Hubs Against Spinners, Spammers and Plagiarists

Updated on August 24, 2010

Article Spinning is a Black Hat SEO process used to create link spam. Article Spinning Software creates variations of an existing article by using semi automated software to paraphrase the original. The software allows spammers and plagiarists to cover up their tracks by substituting words with suitable synonyms and altering, phrases, sentences or entire paragraphs to hide the original source and to dupe search engine duplicate content filters.

There are literally thousands of websites where articles can be syndicated. However, to protect themselves, and the quality of the content they provide, some of these directories including will not allow articles that advocate article spinning. It’s a pity more sites don’t take a similar stance. Any directory that exercises the most basic level of editorial control will turn away articles that simply use automated synonym substitution. We have all seen this type of article which is typically complete gibberish with a few keywords and links thrown in.

Over time article spinning software has become more sophisticated, it is possible with a bit of work to produce articles that are capable of being accepted by article directories. Creating and syndicating articles that at first glance appear to be unique gives spinners, spammers and plagiarists access to thousands of websites that can easily be spammed.

How Article Spinners, Spammers and Plagiarists Steal Your Money

Technique 1 - Prior to indexing a page for the first time search engines have no idea what the page is about so there is no advantage given to spun content over unique content. How long it takes an article to be indexed depends on multiple factors, including how often new content is added to a site and how authoritative the site hosting the article is deemed by search engines. Authority sites like HubPages where fresh content is added regularly are a magnet for search engine spiders. At the time of writing this article HubPages has 3,190,000 pages indexed by Google, yet new hubs are indexed and often appear highly ranked on Google within an hour or so of being posted.

This can play into the hands of article spinners who plagiarize content. If you have posted content to a site that is spidered less frequently than HubPages, perhaps your own blog, it offers spammers an opportunity to copy and spin your content and upload it to a site like HubPages so that it gets indexed before yours. If this happens there is a chance that your page, because it gets indexed last, will be seen as the duplicate and filtered out of the results.

Technique 2 - Host crowding filters allow a maximum of two pages to be returned from any website in response to a users query. These pages might be grouped together on the same results page or they might be pages apart. You can check how many pages targeting ‘Article Spinning’ are on HubPages by using Google’s advanced site: operator.

Article Spinning

At the time of writing this page the above search returns 1280 results which are listed in order of relevance. If any new page targeting “Article Spinning” is to have any chance of appearing in Google’s main results it first needs to be ranked amongst the top two of these results. 1280 pages might represent a fair bit of competition, however it’s not the number of pages that matters it’s how well they are optimized.

The ability of article spinning software to create hundreds of pages and links that point to them makes it relatively easy to push legitimate pages into this filter only to be replaced with low quality spun content.

Protect Yourself

Register your RSS feed with FairShare. This free service free enables webmasters and authors to claim their work and reports where copies are discovered and how it’s being used.

Google Alerts is one of the best tools for identifying plagiarism. It enables Webmasters and authors to easily detect unauthorized copies of their work and receive timely alerts when copies are discovered online.

Copyscape is free and probably the best known website for finding plagiarized copies of your content online. Copyscape also offer two premium solutions to guard against content theft and content fraud.

Maxpower Wordpress Plugin helps blog owners protect their content against unauthorized publication on splogs.

How to Stop Plagiarism Cold: more guidelines on how to beat plagiarism.

Stock Letters from Plagiarism Today. Templates copies of a Cease and Desist Letter, DMCA Notice to Host and DMCA Notice to Host.

Taking a little time to protect your Hubs can help increase your earnings at the expense of the Spinners, Spammers and Plagiarists who are stealing and pilaging your content to make themselves rich.

Related Reading

Why Article Spinning Is A Complete Waste Of Time

The Arguments For And Against Article Spinning Software

Internet Marketing Scotland


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    • Madurai profile image

      Madurai 5 years ago from Online

      Well. Great I fo about article spinning and the techniques used here how to plagiarism and to find out. One of your link Fairshare is not opening. Thanks for SHARING:)

    • imatellmuva profile image

      imatellmuva 6 years ago from Somewhere in Baltimore

      Peter thank you so much for this fantastically written hub! I was searching for an article about all of what you carefully detailed here.

      The content of one of my hubs was copied on another site. I made that discovery just yesterday. I filed a DMCA report, and the article and the cyber-perv (that's my name for them) was subsequently removed. I've read so much on this subject that my head is spinning (no pun) and it all was easily understood with THIS hub! Voted UP and rated. While the information is useful, it is even more AWESOME! Thanks again!!!

    • profile image

      Baileybear 7 years ago

      How do I find my RSS feed to register with FairShare? I read a Hub about it, but I can't find what they refer to. Do I need to put each hub on one or more of these services, or just my profile page?

    • profile image

      Baileybear 7 years ago

      thankyou for informing us of the unethical practices that take place and helping us know what to do about it

    • melbel profile image

      Melanie Shebel 7 years ago from New Buffalo, Michigan

      Very interesting article. I have just signed up for fairshare. It has to collect data so I don't yet know who all is copying my work. If I do find someone copying my work, I will definitely refer back to this hub. Bookmarked.

    • Peter Hoggan profile image

      Peter Hoggan 7 years ago from Scotland

      Thanks MyWebs, I have never used MyFreeCopyRight so I can’t really comment other than say everything I have read about the service thus far has been positive.

    • MyWebs profile image

      Anthony Goodley 7 years ago from Sheridan, WY

      Yes a great article addressing a real problem for many authors here and elsewhere.

      While I have not been copied yet, as far as I know, it is probably just a matter of time. Then again I have not really checked either. These things tend to depress me as I know fighting back is time consuming.

      What is your opinion on the free MyFreeCopyRight service, I use that one on all of my hubs? In my opinion it's a good proactive measure to take to prove first publication by an independent 3rd party.

      Rated up and bookmarked for later reference. Tweeted, stumbled and all that good stuff.

    • Peter Hoggan profile image

      Peter Hoggan 7 years ago from Scotland

      Glad you found it helpful northweststarr.

    • northweststarr profile image

      northweststarr 7 years ago from Washington State

      Very helpful! Great hub! Found it in the forum!

    • profile image

      klw5200 7 years ago

      Its about time that someone wrote a hub about this. I am so sick and tired of all the so-called "guru's" putting this B.S. in my mailbox. This spinning software does nothing but breed laziness, in my opinion. Everyone has a specialty. Some of us can write, some can't! But with this software, almost any thief/fool with a keyboard can write.

      I haven't been online for long, and I only have about 70 or so articles out there, but I've already had my stuff stolen by some article spinning thief! It's very frustrating! The first time i saw it i thought that it was very flattering, and then I realized later that my sales were declining! It kind of makes you wish that you could meet them face to face and...!

      Anyway pete, once again a great hub! Keep up the good work!

    • Peter Hoggan profile image

      Peter Hoggan 7 years ago from Scotland

      Hope you get it all sorted out jstankevicz. Thanks for commenting

    • jstankevicz profile image

      jstankevicz 7 years ago from Cave Creek

      I've had some of my HubPages copied, and it is very frustrating. Appreciate the stock letters you linked; might be worth a try. Thanks for the hub.