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Chandralekha - The Artist Who Shot to Fame Through Social Media

Updated on October 20, 2013

There has been a lot of articles and videos explaining the unimaginable power of social media and majority of the online marketers are keen on going through such articles and posts. Indeed it is a true fact that if used properly, there is no other great marketing platform like social media. We all have experienced the amazing power of social media atleast once in our online marketing career and we might also be aware about how difficult it is to get stuff promoted virally on various social media channels. So getting your product or services promoted through social media channels is something that needs to be planned, executed and implemented in the best creative ways.

One of the best occasions when I witnessed the power of Social Media was few weeks back when an amateur video taken on a mobile got amazing shared virally on Facebook and YouTube ending up in the discovery of a new singing talent. The incident was based in Kerala, India, when one housewife who was extremely good at singing but constrained to the four wall of her house suddenly shot to fame through social media. This was really an amazing experience to witness and we are eagerly waiting to see how her fortune changes after the incident.

The story is about a lady named Chandralekha from a village named Ranni in Kerala who was a housewife and her husband’s salary was only the major source of income and the family was really finding it hard to meet both the ends. She was also an amazing singer even though she had not acquired any musical training. She was rather a genuine singer with a high quality sound. Once, while Chandralekha was singing a Malayalam song "Rajahamsame mazhavil kudilil" at home, one of her relative happened to record it through his cell phone and uploaded it on YouTube, which is one of the best social media platforms for sharing and uploading video clips. The video clip remained there on YouTube itself without making any inroads and it almost remained there for 1 year.

But one day the YouTube video was shared on Facebook, which is another major and most popular social media channel that is available. The YouTube video got a positive response on Facebook and all of a sudden the video got promoted virally that the page views for the YouTube video started rising rapidly. Seeing the rise in the traffic, the uploader of the video clip also appended the contact number of Chandralekha so that one can call and confirm that she can indeed sing well. This was mainly that there was doubt cast over whether the sounds were original or was it a fake one.

So once the number was appended there was a rush of calls on Chandralekha's cell phone and she was really tired of singing to those who called her. Soon the video and its fame reached a number of established music directors, playback singers and even film producers. They soon started taking note of this song and Chandralekha saw a great turn in her fortune and even got a couple of offers for playback singing with some of the reputed directors in Malayalam (local language of Kerala) film industry.

As of now she has got a couple of singing offers in Malayalam and her voice has also gained attraction from Kerala's neighboring state Tamil Nadu, where she is all set to sing for a Tamil movie. She has become a star overnight and she cannot simply believe it and the irony is that during the time when her video was spreading virally over the internet, she had not indeed viewed the video by herself as she was not internet savvy and did not have the luxury to browse the internet.

Chandralekha is one of those rare artists who have made a success and a career break with the amazing power of social media channels. We need to wait and see how this humble lady carves her career in the long run, but so far things have been so amazing and the social media have done their part. Her success still remains as a fairy tale to a large population but we must indeed accept the fact and also the power of social media marketing. One should also note that the quality and range of her voice in the video was terribly amazing. I have shared the YouTube Video on this post for you to view and hear.

Here are some of the reference links that speaks about this amazing success of an Indian house wife through social media websites.

Things to learn:
So guys if you are not yet confident of making success or getting leads to your business through social media channels, then the story of Chandralekha should indeed are an eye opener. Her success story should be an impressive and motivating factor for all the social media marketing who have doubts over the never ending power of social media. No one had ever imagined that one small video clip will create a huge buzz and turn the tide in ones’ life.

If you have strong, compelling and quality content then there is nothing that can stop you in implementing a successful social media marketing campaign. But you need to have a thorough idea about how and where to market or promote your stuff on the social media platforms. If you do not have a proper plan for your social media marketing activities, then you will really find it difficult to promote your content to the relevant masses. Social media is an area which is growing beyond our imagination and is the best place where you can really go and sell or market your products and services.

So let’s Chandralekha's success story really motivate us all and provide a more positive insight about the infinite prospective of social media marketing. Once again I am reminding you that right planning, implementation, timing and quality are some of the factors that can really influence the success rate of your social media marketing campaign and if you have these features in place, then you do not need to worry much about your marketing activities on social media.


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