Chinajoy Is Now a 5g Venue, and Qualcomm Is Also Trying to Seize the Opportunity of the Mobile Game Era
From August 2nd to August 5th, the annual ChinaJoy was held at the Shanghai New International Expo Center.
At this year's ChinaJoy, Qualcomm, as an official exhibitor, packaged the entire E4 pavilion in the B2C area as an exhibition area, changing the style of cooperation with mobile phone manufacturers.
With the support of China Telecom and ZTE, the Qualcomm Pavilion has covered the venue with 5G network coverage, supporting 5G live broadcasts, 5G games and other related activities.
A variety of 5G mobile phones, including millet, vivo, OPPO, one plus, black shark and ROG, are equipped with the Snapdragon chip, which has become a hot item for the audience.
Previously, Qualcomm released a system-level game Caton optimization solution, named Snapdragon Elite Gaming, which combines game anti-cheat extensions, game fast loading optimization, game stereo audio plug-in, XR game engine plug-in and optimization, game network delay Management, game frame rate dynamic adjustment program and other functions, support Snapdragon 855 and above chip processor, Qualcomm claims that this is an engine optimization solution for Top10 games.
Based on Snapdragon Elite Gaming, Qualcomm and game developers, game publishers, and OEMs can optimize from the game development stage and improve their game screens and display effects.
In this ChinaJoy, Qualcomm also reserved a place for Snapdragon Elite Gaming.
Field staff claimed that the Snapdragon 855 and the newly released Snapdragon 855 Plus have fully integrated the Snapdragon Elite Gaming's range of hardware and software features, which is the highest experience that top gaming phones can achieve. At the event site, through the integration of Elite Gaming's Opteron terminal, Qualcomm exhibited high frame rate mobile games, speed mode mobile games, high-definition mobile games, e-sports AI noise reduction experience, surreal enhanced image quality, etc. Not listed yet.
The current network coverage of 5G networks is another point of view. During the exhibition, Qualcomm based on China Telecom's 5G existing network coverage and ZTE's 5G new air interface commercial system equipment, combined with ZTE, Xiaomi, vivo, OPPO, Jiajia and Nubia to demonstrate the cloud game in 5G live network environment.
In addition, all 5G mobile phones in the pavilion are equipped with the Snapdragon 855 mobile platform, Snapdragon X50 5G modem, integrated RF transceiver and Qualcomm RF front-end solution. According to the on-site test of the interface journalist, after the venue's Reno 5G mobile phone is connected to the network, even if the Blu-ray video is broadcast live, there will be no stagnation, and the quality of the video phone connection is significantly improved compared with the ordinary mobile phone.
Mobile games are the most dynamic and largest segment of the game in recent years. According to the gamma data "2019 China Game Industry Semi-annual Report" report, the actual sales revenue of the Chinese game market in the first half of the year was 116.31 billion yuan, a growth rate of 10.8%; the actual sales revenue of the mobile game market exceeded 70 billion yuan, an increase of 18.8 compared with last year. %. According to data provided by Qualcomm, the number of Chinese mobile game users in 2018 was 605 million, an increase of 9.2% year-on-year.
The enthusiasm of Chinese users for games and the trend of mobile games for all people make Qualcomm regard the Chinese market as one of the main battlefields. In the context of the development of mobile games and the efficiency of 5G Internet access, Qualcomm is trying to seize the opportunity of the 5G era by taking advantage of the past accumulation of mobile phones in the upstream highlands.