ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

CoPromote Review: Reach New Audiences with Viral Marketing

Updated on November 29, 2017

UPDATE

UPDATE 2017: Copromote no longer available. It stopped being active on social media in May 2017. No further information available about when it will be back online.

About CoPromote

CoPromote was founded in 2009 and is headquartered in New York, USA. Their website defines CoPromote as “a network of creators dedicated to helping each other reach new and larger audiences”. Crunchbase describes CoPromote as: “A dedicated cross-promotion network that scales social sharing like never before”.

In December 2015 CoPromote raised $3.17 million in equity funding to expand its operations. As of late 2015, the CoPromote network has more than 800,000 content creators with a potential reach of 15 million people a day.

In a nutshell, CoPromote users (CoPromoters) discover and share content recommending it to their social media followers.

Shareable content can come from Twitter, YouTube, Vine or Tumblr.

How CoPromote Works


CoPromote helps content creators reach new audiences, amplifying their outreach.

Reach is calculated in number of followers so, for example, if one Twitter user with 10,000 followers retweets your content once, 10,000 is your reach total.

The reach system works as a bank account: you need to earn some reach first by sharing other people's content (usually 6K reach bonus per retweet) and by asking other people to join CoPromote (approximately 5K reach bonus). If you have a free account, you can only get boosted if you promote other people's content first. Alternatively, you can buy a premium subscription and buy reach upfront.

When CoPromote users share your content, a reach amount will be deducted from your total. For example, if your total is 30K reach and two people with 10K followers each retweet your content, your reach balance will be 10K.

Content is boosted for only 4 days after the boost ends and will need to share a different piece of content.

CoPromote can be used to boost content across the following social media platforms:

  • YouTube
  • Twitter
  • Vine
  • Tumblr
  • Instagram

It is available on iOS and Android.

CoPromote Screenshot

Source

Pricing


Prices range from $49/month to $499/month (2016 prices). Premium services allow for unlimited boosts and additional reach.

CoPromote Native Phone App vs Web Version

Native App: Pros
Native App: Cons
Web Version: Pros
Web Version: Cons
Much faster than the web version and easy workflow
After receiving feedback from users who couldn't filter out CoPromoters you are not interested in, you can now block users
You can add your favourite topics
Quite slow to load up, especially after log in
Easier to share posts
You can't add or edit your favourite topics
You can filter out (or even block) spammy CoPromoters or CoPromoters you are not interested in
 
You can rate and review posts from members (feature added after receiving feedback from users)
 
 
 
Screens out fake twitter profiles
 
 
 
There are pros and cons for the native app and the web version.

How Useful is CoPromote to Help Your Content Go Viral?

CoPromote is useful for:

  • getting more retweets
  • getting more Twitter followers without having to go on a following spree
  • discovering new content and connect with new people


There is a clear potential for your content to go viral, as long as you keep engaging with other CoPromoters.

In my opinion, there are advantages and disadvantages in paying for a premium subscription. The clear advantage is, of course, that you can reach a wider audience and you are allowed to boost an unlimited number of posts.

The downside to this, though, is that if you boost too many tweets other users may consider you a bit spammy, and, because you are paying for the service, you are less inclined to share other people's posts while you are relying on others to share your posts (and they are likely to be people using the free service who have more of an incentive to share other people's posts).

Retweets don't necessarily mean conversions: looking at my web analytics, I noticed that traffic to my website was almost entirely from organic searches.

Twitter Results with CoPromote

Click thumbnail to view full-size
Source
Source

My Experience Using CoPromote


I joined CoPromote in early 2016 thanks to the recommendation from award-winning American mezzo soprano Bridgette Cooper.

In the first few weeks, I shared 6 tweets (out of the 6 I had to “kill” one that wasn't getting any engagement). The results were pretty impressive: 66 total retweets and a reach of 333.2K new people, ie, tweeters I wouldn't normally be able to engage with.

My star tweet, ie, the tweet that was boosted the most on CoPromote, received 47 retweets, of which 43 were exclusively from CoPromote with an estimated reach of 145,818 followers on Twitter (according to Twitter analytics, that tweet received 5,262 organic impressions and 17 clicks on my article). Usually, my most popular tweets receive a maximum of 5 organic retweets.

Boosted Tweet Using CoPromote - Stats

Source

CoPromote Boost: Twitter Analytics

Source

Are You Going to Try CoPromote?

Do you think you may consider using CoPromote for your outreach strategy?

See results

CoPromote: Verdict


CoPromote has certainly helped me raise my Twitter engagement and reach out to new audiences.

Update: I no longer use CoPromote as it is not available.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)