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Email Sending Platform Migration: Important Tips to Consider in 2015

Updated on May 4, 2015

Having a dedicated email sending platform is the primary requirement for an effective email marketing campaign. There are multiple numbers of email sending platforms are present in today’s internet world but very few of them comes with optimum features requires for an effective email marketing campaign. Absence of optimum features encourages many email users to migrate to better email sending platform.

Importance of Email Marketing

Email marketing is one of the prominent features of internet marketing. Targeted & strategic email marketing campaign is one of the primary forces that generate revenues for web-based businesses. Creating an expertise-based content is the founding stone of a successful email marketing campaign. And it is an email sending platform that plays a pivotal role to generate loyal brand traffic for a particular website. So it is quite obvious to have a dedicated email sending platform with all the necessary features.

Problems Faced by Email Users on a daily basis

It is important to consider some points before migrating to a new email sending platform. The choice of an email sending platform is completely depends upon the management of the business. Business personals have opined that requirement of a new platform emerges after of performance evaluation of the existing platform. There are various types of limitations that can be found such as number of daily mails, disintegrated Google Analytics, limited choice of HTML formats & absence of anti-spam features. Lack of features, options & services forces many businesses to migrate to a better email sending platform.

Tips to Consider Before Migrating into an Email Sending Platform

  • Do The Necessary Homework: Before opting for a new email sending platform, it is important to have some knowledge about the features of that particular platform. It is also important to check the credentials of the provider that includes non-paid up consumer complaints & up-time also. Features such as anti-spam or integration of preferred CMS also needed to be checked upon. It is also advisable not to sign-up for a plan based on the feedbacks. Opting for trial-version is unquestionably the best way to judge the performance of a platform before signing-up for the original version.

  • Contact Immigration: Understanding of the contact details is also very much important. Based upon the campaign, one needs to figure out email ids that have low engagement, very low click rates or even extreme bounce rate. It is also important not to forget the unsubscribed mails. Before migration, cleaning of mail-lists is another important aspect so that important mails should not turn into a spam one.

  • Signing Up Details: Giving proper sign up details is another issue, one needs to keep in mind. The present details should remain same as the previous one, so that receivers can relate with easily.

  • Design & Templates: Design or HTML templates that echoes with the brand & also depicts the ideologies of a company, needs to be incorporated into the new platform. Copying of HTML codes from the old dashboard to new one is the way to solve the problem.

Lastly, a proficient businessperson always keeps her/himself updated about the latest updates & amendments of the internet world. The success of a new campaign will speak on behalf of the new email sending platform.

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