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Email list building to effectively promote your business

Updated on February 17, 2012

Email list building in an essential aspect in the success of any business. It enables businesses of any size to maintain a healthy relation with their customers while keeping them informed them with the latest happenings in your business. However, most people do not give the required attention to this email list building. You might feel that you have a help desk service which can take care of your customers. However, in this highly competitive world, it is always essential to be in constant touch with your customers which in turns promotes your business in a positive manner. Here are 3 best ways to create a subscribing list to your email newsletter.

Right position of Subscription form:

Placing a subscription HTML form on your website will take care of this. However, you need to follow few things for an effective signup. Placing the HTML subscription form on the right place on your website is the key to success of a signup. This form should be on the top portion of the page so that the visitor views it on the first glance and does not need to scroll the page. Another important aspect to implement is an appealing and trendy graphical presentation of the form on the page so that the visitor gets attracted to the form which can lead to a signup.

HTML Form on every page:

Another tip to get your visitor into this email list building is placing these HTML subscription form on each and every page of your website. At times, people would not be interested on the first glance. However, they might be convinced after going through the website interface in a thorough manner.

Offer Incentives and free information

Provide a free download or an incentive to attract visitors. You can also create a contest to win mobiles or other electronic gadgets so that the visitor thinks signing the HTML form is worth.

In addition, offline subscriptions are not to be ignored. Create advertising printed material and distribute it to your visitors with the information of your website and newsletter. Ask them to pass on this information to their friends and relatives. Performing all these tips would ensure that your email list building hits success with a considerable number.


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    • suvitharoja profile image

      suvitharoja 6 years ago from India

      Thank you for the comment.

    • profile image

      Giselle Maine 6 years ago

      These are all great ideas for any business, and are straightforward to implement.