All Online Publishers need PenPath

In the process of spending some time in St. Louis to pursue my career as a web developer, I met Alex Cruz who was making a web application that would benefit Online Publishers, bloggers and content creaters/marketers significantly. We just so happened to share a co-working space that facilitates many startups in a small building.

The PenPath project was exactly what I needed to measure the social virality of my articles and other contents spread across the internet in one spot. I also loved how PenPath could do analytics across all my content. My only regret was not building such software myself. Hearing about this project was a dream realized. Someone else had built the tool I needed. This web application has made content creation/marketing even more exciting. PenPath makes analyzing and growing your content very easy.

PenPath allows you to browse through all your articles or content on the internet in one place. It also provides the social metrics of all your content on your page feed. It also has a real-time ticker which gives live updates of your content that is being shared at the moment. PenPath is a web application that automatically pulls social data related to all your content online and displays it on your profile. Therefore, there is no need to go to Pinterest to check repins then switch over to twitter to check your retweets. All of this information is aggregated into your portfolio. It is there for you to filter and analyze as you seem fit.

I have content spread across several web 2.0 platforms such as Hubpages and YouTube. In my portfolio on PenPath, all of my content can be found on my page-feed. Furthermore, I am able to filter my feeds based on several criteria’s such as best performers or best Facebook performer. The project is still in beta and the developers are very open to suggestions to add new features. There will be a free version and a premium version with more features.

PenPath is the new addition to the web 2.0 platform era. It is a social platform that allows users (content publishers) to follow other publishers. Therefore, my followers will be able to digest all of my content that is spread across the internet in one window. How cool is that.

Presently, PenPath is seeking to raise $10,000 to further develop and market their product. Seed funding is a crucial part of a startup’s life cycle. I am a silver contributor which only requires $20. This gives me early access to PenPath, which has benefited me thus far. Silver Contributors will also be able to invite 4 friends for early access (so, be nice to me). The crowd funding platform they have chosen is Ramen. This platform offers beta testing which is very beneficial for tech startups. I would like to encourage all content creators to go ahead and help crowdfund this project. https://ramen.is/projects/penpath

Professional bloggers are the ones that are most likely to benefit from such a product. Those who earn an income based on social interactions will need this product. For example, those who write for Bubblews will find it very useful.

It is also possible to search PenPath for a writer or content creator that specializes in a niche that you are interested in. The social aspect of the web app has great potential for networking with other talented content creators.

PenPath could also be utilized by websites such as Hubpages in order to track who is the best social performer. It is also great for those who offer guest-blogging on their websites. They could use it to track down which guest blogger has the best social metrics. Content marketers who publish guest blogs on multiple platforms could also track which platform facilitates the most social shares.

After plugging in some of my Hubpage URL’s into PenPath, the social data I received on each article was enlightening. I was able to discern data and make some decision that would lead to more shares and social engagements. For example, the amount of repins I received on “Does Aloe Vera Help Acne” was not consistent with the amount of repins other articles received. At that moment it was clear that the main picture I used for the article was not descriptive enough. A picture of an aloe vera plant would have performed better over at Pinterest.

The startup is still in its early developmental and funding stage. When it blows up and becomes a main staple on the internet, remember Rasta1 knew about it first. There are still other social signals to be integrated such as Reddit and StumbleUpon. In the future, PenPath may give each user or content its own score which could be used as the industry standard for social metrics. I see a lot of potential in this Startup. I will watch PenPath’s progress and hope it materializes into a major player on the internet.

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