ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Facebook Marketing _

Updated on March 14, 2012

Is Facebook marketing right for your business? Or is it too much effort and too hard and a drain on your time and energy?

These are important questions for any business owner. How and where do you find new customers for your goods and services, that's affordable, achievable and works?

When you're in business you have to work IN the business - and you have to work ON the business. When you're working IN your business it's easy to keep doing what you've always done. You take orders, answer the phone, make sales, pack goods... and the same tomorrow. Maybe you do some online advertising, or print advertising locally, perhaps you're in a few journals or directories. But by continuing to do these things you're working IN the business.

Work ON Your Business, Not IN It

It's important to take a little time out to work ON your business - take a look at what you're doing and see if you can do things better, differently. Spot opportunities you might be missing. Try out new things, drop things that aren't working.

It's only by continually improving and tweaking your business that it'll grow and you'll prosper. You can look at it as making more money now, or perhaps being able to see that you can retire earlier. That's your choice, but unless you work ON your business, you'll forever be working IN it and probably losing some of the joy you first felt when you set it up.

Facebook Like.  Take the Facebook Marketing Quiz
Facebook Like. Take the Facebook Marketing Quiz

The Facebook Marketing Phenomenon

Facebook marketing is now used by thousands of small and large companies to promote their goods and services. Your customers and potential customers can come to your Facebook page and "like" you - which sends a flag up to their friends, who might then visit your Facebook page.

Facebook is Viral Marketing

This way of people telling their friends and family about your website is known as viral marketing... so if people DO like your Facebook page, then you could have a worldwide audience before you know it, without too much effort.

There is some effort of course, but a Facebook page can be the perfect way for small and large businesses to get the word out more easily than a lot of other methods. Combined with Twitter, you could, for example, quickly shift some old stock, or get a crowd of people turning up at your shop.

There are hundreds of different ways you can use Facebook for your marketing. But that doesn't mean you should. So you need to work out whether Facebook Marketing is right for you, right for your business, or not.

When you're in business, anything you do means that something else is left not done. You make choices. If you're marketing your business and just spent a whole afternoon designing a newspaper advert telling people there's 10% off this Saturday, then it would make sense to mention this on your Facebook page too - it takes just seconds and can quadruple the effect of your advertising.

Tease & Entice Your Followers

With Facebook you can tease and entice, more easily. Facebook marketing is also zero cost, except a little bit of time. It can add a fun element into your marketing and promotion, you can let your enthusiasm for your products shine through; let people see your personality more easily. It's harder to set that 'tone' in a website, but Facebook works with your personality if you want to have a slightly more fun and welcoming tone.

But is Facebook marketing right for your business?

Maybe you're a company selling cardigans to people over 90 who live in care homes .... what's the relevance? You could reach their kids and grandkids through Facebook maybe and launch a Win Granny a Cardigan contest.. drawing traffic to your website, where people would be able to buy more than just a cardigan for their granny.

Facebook enables you to quickly and freely test new markets. Perhaps just by running one "Win Granny a Cardigan" contest you'll discover you tapped into a whole new outlet and audience for your products. No other marketing method could be used for such valuable and speedy market research.

Most businesses could benefit from doing some Facebook marketing - whether that's a small amount, or using it to launch new products or a new branding. Facebook marketing certainly has its place in advertising and promoting your business, but if you're not really sure just yet then it's easy to put it off until another day to look into it.

But I HATE Facebook!

Maybe you're not too keen on Facebook, or maybe you feel a bit 'left out' or just don't understand how Facebook can work to your advantage.

Put your feelings aside, if you're not a Facebook fan - because other people LOVE Facebook and so you need to at least check out the potential it has for promoting your business.

You might not like, or ever use, public transport - but if they offered you a free advert for your business you'd snap it up.

You might despise one of your national newspapers, but if they called you right now and offered you a full page advert for the price of a coffee you'd be sending them the artwork before you could blink!

See Facebook as a business opportunity. Your opportunity to get more business exposure, quite easily - for pretty much zero cost. When compared to other forms of advertising it's a no brainer!

Facebook Marketing: Think Outside the Box

Of course, this is just one example, but Facebook marketing enables the smaller businesses to compete with the bigger guys. It frees you up to be able to think outside the box, to get instant feedback and "likes" for new products.

Facebook enables you to put a "face" to your business as people will feel they know you, which is something you simply don't get with a website and traditional print advertising.

Facebook marketing? It's worth a look.

Images By:

Facebook Like Image, by Wikimedia Commons.


    0 of 8192 characters used
    Post Comment

    • profile image


      7 years ago

      Lots of good info here, I currently have a Facebook page for my small business and this was very useful information. I am constantly trying to think of new ways to market online.

    • giselenmendez profile image


      7 years ago from Berlin, Germany

      Thank you, earner :)!

    • earner profile imageAUTHOR

      Dedicated Content Curator 

      7 years ago from United Kingdom

      Hi Giselenmendez, I've checked and you're right. The quiz has been retired as most people felt that what they really wanted was some free Facebook marketing training, to understand how to leverage Facebook traffic and get results. I've now added a link to free Facebook training.


    • giselenmendez profile image


      7 years ago from Berlin, Germany

      Hey, the Facebook Marketing Quiz doesn't exist... Or maybe the URL is broken.

    • Hello, hello, profile image

      Hello, hello, 

      7 years ago from London, UK

      Thank you for a lot of good tips.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)