Facebook's New Timeline - How Does This Affect Marketing Your Website Using Social Media?
The New Timeline
Facebook users aren't exactly welcoming the new changes with open arms, most people agree that the new timeline is more difficult to navigate, and the idea of having to change the way you use Facebook doesn't sit well with everyone. People are probably wondering why a company that is already so popular, would want to make such a drastic change, surely they must have heard the saying: "If it ain't broke, don't fix it"? There are a few reasons why they are forcing these changes on everyone, and one of those reasons is that a company with an absolute monopoly can get very arrogant, just look at eBay. Facebook no longer cares what users say, they are so big, with such a monopoly on social networking, that they believe they know more about what you want than you do. Another reason for introducing these new changes is to reduce the relentless bombardment of spam posted by sleazy online marketing companies.
Changes To Your Marketing Practices
If you have been using Facebook to promote your website and market your products, you are probably wondering how the new changes will affect your marketing practices. It is my belief that if you have been doing things the right way, you really won't have to change very much. Facebook definitely doesn't want to discourage people from using their website to promote their businesses, in fact they encourage it, as long as you do it the right way and avoid spamming. The problem is that for the past few years, spammers and online marketing companies have been lazily posting irrelevant links without any real value in order to drive traffic to their websites. The new changes will result in spam posts being almost useless, and this will encourage people to use Facebook the way that they should have been in the first place. Below we will list a few of the tools that you should be using to promote your business and connect with potential customers.
1: Photos - They say a photo is worth 1000 words, well after the new changes, you might as well say that a photo is worth 10,000 words. A great photo will be even more visible with the new format, and this will help get people's attention.
2: Engage Other Users - You will need to interact with others in order to achieve results marketing your product on Facebook. You should follow several pages that are relevant to your business, comment on photos, like other people's comments and posts, establish relationships and get to know other users.
3: Relevant Useful Info - If you want anyone to pay attention to your posts, you should make sure you have something interesting to say, and it should also be relevant to where you are posting. For example, if you have a hotel in Hawaii, then you don't want to be posting on Kim Kardashian's page, but rather on a page relevant to Hawaii and travel and tourism.
4: Write A Blog - Writing a blog is one of the best ways to market a product online, and you can use your blog along with Facebook, posting all your recent blog posts on your Facebook page as well as sharing with others who may be interested. Try signing up @ www.hubpages.com
5: Don't Make Enemies - You want to avoid making negative comments or posting insults that may offend other users, this can result in your posts being removed.
6: Utilize YouTube - If you don't already have a YouTube account, you better sign up for one. People like to watch short video clips, and it is a lot easier to get them to watch a video than it is to get them to read text.
7: Avoid Spam - If you are sharing links and blog posts on other pages, you want to make sure you don't over do it. If the page has thousands of fans, you might get away with sharing content daily, but much less so for smaller pages. If you post too often or your posts are irrelevant to the page where you post them, you could get banned and your posts would be removed. If you develop a reputation for spamming, people will ignore you.