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Google Tries Again - From Panda to Penguin

Updated on May 15, 2012

Well I hope I'm not the only one saying "Thank that Goddess! It's about damn time!"

Not that I'm all that happy for more experimental algorithms, though I'm definitely happy to see that Google has noticed how many unfinished problems they never took care of when they changed to Panda, which they thought was going to be their golden algorithm. As we online content writers know very well, Panda was no golden chalice and as it led us around by our noses, it really cut the wheat from the chaff in terms of who would be able to keep their torches lit through all the "progressive" changes and who would drop their mighty pens and go back to square one.

You're Next!
You're Next!

Ready Yourself for the Battlefield!

The Google Geeks have already rolled out their new Penguin battle arena on April 24th 2012, and if you haven't already seen a dip in your earnings, you're one of the lucky few. That's right, I said it, Google is yet again responsible for your recent drop in earnings and it appears it's only going to get worse for those of us who don't ready ourselves for the Googlefield. Just as with the first few months of Panda, it looks like Google is just throwing random curve balls at online writers, marketers and content providers, then fixing things along the way (sometimes). So prepare yourself, or be ready to be pushed aside.

Sticking with their "P" theme, google has rolled out the Penguin sequence to improve on their Panda program.
Sticking with their "P" theme, google has rolled out the Penguin sequence to improve on their Panda program.

Why Penguin?

I've checked with just about everyone, and the consensus is that good ole Matt Cutt's (the guy who fabricates Googles algorithms), is that Penguin was put in place to emphasis the original intentions of Panda - to prevent the monopolization of the page ranks. That's right! The penguin is here to Penalize and Punish the sites that are trying to game the SEO system. Though doling out the punishment isn't the only intention of the powerful penguin, it's also to reward those high-quality sites that may not have reached any decent page rank before, due to the blackhat techniques of spam marketers and link builders.

The idea is that the cute and anything but "little" penguin is targeting Over-Optimization that have been employed by most big time marketers, in an attempt to gain the most traffic from searchers. What this has done, is made it so that real information is hidden underneath miles of advertisements, propaganda, non-sense and spam. Google users and high quality content creators have been crying out for a fix to this problem for years, and with the extra hype about all the Panda problems, Penguin is what Google has given as an answer.

What does this mean for me?

  • You'll be Penalized by the Penguin if you: Over Stuff Keywords, Leave Spam Comments or do any Link Scheming.
  • Blackhat tricks are getting the Powerful Penguin Punch, and will not be tolerated.
  • If you use relevant keywords and keep your keyword density to a moderate level, you'll get the Penguin Prize and find your rank improves.
  • If you've been wearing a "Grey Hat", then your tricks will probably be overlooked by Al the Penguin.
  • Sites that have been dominating Google pages, regardless of how, will be dropped in rank to give other sites that chance to revolve through the Google lime light (No more monopolies!).

What you can do

Positive Benefits

It looks like things are all bad, even if the silver lining is rather thin right now. Some of the benefits to Googles new algorithm:

  • Little sites are getting ranked higher
  • Ron Paul is getting extra traffic (go figure?)
  • No more Viagra advertisements at the top of every search page.
  • The sites that have dominated search rankings have been benched for a TBD period.


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    • BizGenGirl profile image

      Bema Self 5 years ago from Seattle

      I do believe the bots can crawl the table - though I believe they treat the tables as images with text, as opposed to just text.

    • Bedbugabscond profile image

      Melody Trent 5 years ago from United States

      I am bookmarking this hub, there is some great info here, plus links to important resources I was having trouble finding. Can Google Crawl Tables, like the ones on Hupages?

    • BizGenGirl profile image

      Bema Self 5 years ago from Seattle

      At the moment I can only give insight from my own hp stats, but I can tell you that my earnings definitely took a dip in the last few weeks. It's not a huge one, but it's noticeable and frustrating. I'll keep ya updated ;)

    • reagu profile image

      reagu 5 years ago from Los Angeles

      Any insight on how Hubpage is doing post Penguin? Because my hub traffic tanked after Panda.

    • angied83 profile image

      Angie D 5 years ago from Cebu, PH

      Thanks for the information. Since you have recommended the use of a decent SERP tracker, just want to point out that Google doesnt recommend the use of computer programs that check rankings, etc. as it consumes computing resources and violates their Terms of Service.

    • dmop profile image

      dmop 5 years ago from Cambridge City, IN

      The science of search engines is very complex and there will always be flaws, just like IT security. Each time a new method is developed it isn't long before someone figures out the basis behind it and attempts to undermine it. Great article I gave it a useful and interesting vote.

    • TrahnTheMan profile image

      TrahnTheMan 5 years ago from Asia, Oceania & between

      Great, helpful hub! thanks. Your example of what NOT to make articles look like is hilarious!