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Tips To Increase Your Adsense Earnings

Updated on February 1, 2012

Tips To Help You Get The Most From Adsense

I would imagine that most Hubbers know what Adsense is, so rather than bore you with a long and unnecessary description of Adsense I will keep it short. Google Adsense is an advertising network that can potentially monetize your website by serving up contextual ads directly to your WebPages. All that is required to get up and running is to include a unique Google Adsense publisher code into the HTML of your pages. Potential earnings can range from a few dollars to several hundred dollars every month.

Google have some great Adsense tutorials so if you are new to Adsense I suggest you read those first and familiarise yourself with the workings and terminology of Adsense. So, if you don’t know how to set up and position ad units or work with ad formats, start by working through Google’s Adsense Resources.

Once you have added your Adsense code, Google will serve relevant ads to your pages. Even if you have read the information over at Google’s Adsense Resources there is no guarantee you will earn anything that could be considered an income.

So this is where the hard work begins, we are going to be looking at selecting topics to write about, ensuring that your pages are sufficiently self descriptive to ensure that relevant ads are displayed, measuring competition for the keywords you are targeting and getting search engine positions in order to drive traffic to your Adsense pages.

Topical Events and Hot Topics

Websites like HubPages are great places to write about topical events. Topical Events such as the recent US election are much searched for and documents that make reference to topical events receive a boost in their rankings. I suspect that some Hubbers who published articles about the election noticed an increase to their Adsense income.

Topical events may also become hot topics; the US election was both Topical and a hot topic. For the sake of clarity topical means current and newsworthy, a hot topic is current, newsworthy and heavily searched for online. Search engines are very quick at spotting hot topics by analysing search trends. A good example of this happened when concern over the Avian Flu epidemic was at its height. Pages that made reference to Avian Flu were deemed topical, even pages that had been around for years before the epidemic became a hot topic saw an increase in rankings.

Writing articles about hot topics and posting them on trusted sites like Hubpages can get your pages spidered quickly and achieve better rankings than your own website, if you have one, thus increasing your true earning potential.

Here are a few Ideas that are just screaming out for hubs to be written:

  • I am thinking of buying a new car, should I buy from the big three?
  • Should the heads of the big three keep their jobs?
  • What is the greater evil, bailing out the big three to preserve jobs and the status quo or listening to free market forces and let them wither?

Gaining the Indirect Edge

You may have noticed a flaw in my original plan, that is, if you want to promote your own site it would involve waiting around for hot topics that have a direct impact on your business or the buying decisions of your target customers. Not so, you could for example write a piece talking about how your product or service can help your customers survive the current economic downturn.

Harnessing the power of blogs

If you have a blog associated to your site and registered you feed with Feedburner (now owned by Google) you might have noticed that new posts can make it to the first page of Google’s results within minutes of going live. If you also use the indirect edge method outlined above you can really drive traffic to your Adsense pages and gain customers at the same time.

Calculating the competition

Let’s look at two keyphrases, “Real Estate” and “Real Estate Denver”. Sub prime lending is still a hot topic and it would not be difficult to include references to sub prime lending from within articles about either keyphrase. However, competition for the keywords you target has a direct impact on your abilty to earn.

By using Google’s advanced operators it is possible to calculate how competitive these terms actually are. If you search for “Real Estate” on Google you will see that Google returns 487,000,000 results that it deems relevant to your search. Similarly, “Real Estate Denverreturns 632,000 rsults. This number can be found above the results on the right hand side of the screen.

N.B. The figure that you see for this result may be different, this is because this number is dynamic and I am writing this document in Spain, so we are more than likely viewing results from entirely different data centres.

Although Google reports 487,000,000 pages for Real Estate and 632,000 pages for Real Estate Denver this does not relate to 487,000,000 competing for those terms, only the number of pages that contain those words. Now try these searches:

intitle:”Real Estate” inanchor:”Real Estate”

The number of pages returned from this search is 72,000,000.

intitle:”Real Estate Denver ” inanchor:”Real Estate Denver”

The number of pages returned from this search is 158.

What these 2 searches tell us is that there are 72,000,000 pages that have Real Estate in their title and within the links that point to the page, a sure sign that a decent level of optimisation is in place. This is a seriously competitive term and even with a very powerful blog it’s going to be difficult to rank for it.

Thankfully, we have a fallback term; Real Estate Denver which has only 158 pages that contain the term in both the page title and the links that point to the page. By including a fallback term you increase the chances of gaining rankings and therefore Adsense clicking traffic.

Spider Spider

Where your page eventually ranks within the search engines comes down to the power, trust, reputation and link profile of site that hosts your articles. Sites like HubPages already have this by the bucket load, you may have noticed how quickly your pages rank and may get the occasional surprise at how well they rank. Google’s ranking algorithm takes many things into account in deciding relevancy. This opens up another jar of worms that is SEO, I have written a few hubs about SEO, and will be writing others, so rather than side track this hub I suggest you read those if you want information about SEO.

In essence search engines crawl your pages and download them to their servers. Spiders or crawlers are not responsible for ranking pages, rather pages are analysed by the search engines once they are downloaded. However, Adsense creates another layer of complexity by using a second spider to evaluate the contextual relevancy of your pages in order to deliver suitable ads.

The Adsense algo places a heavy reliance on ‘on page’ factors to serve up relevant ads and each page is looked at in isolation. Internal navigation and back links play a reduced role in calculating which ads are served up. This is contrary to their main algo which drives rankings primarily based on links. This allows you to isolate and effectively test the efficacy of your on page optimisation against competing WebPages.


Some of you may have heard about LSI or Latent Semantic Indexing. The truth is, unless you are a dyed in the wool SEO there is no need to understand the technology behind it. You do need to know how to use semantics and how to find terms that are semantically related to those that you are targeting.

If someone was to say to you ‘Java’, would they be talking about coffee, a scripting language or the island? If Java was used along with coffee, script or Jakarta then we would have a better idea what they were talking about.

Search engines work in a similar way in that certain words add contextual meaning to other words and in turn an entire document or article. One of our tasks is to make each page as self descriptive as possible (a task common to SEO and Adsense publishing) thus ensuring that a page is categorised properly, ranks better and displays the most relevant ads.

Working With Googles Semantic Operator

Search Google for wood, you will see that 277,000,000 pages are returned. Now try this search:

~wood -wood

If you are unfamiliar with Google’s semantic search what you have done is:

  • Ask Google to return pages that are relevant for wood
  • Remove any page from the result that make use of the word wood

Now look at the results and pay particular notice to the words in bold. What you are looking at are the words that Google deems to be semantically related to wood. Now amend your search by misusing out the words in bold as they occur within the search results. So my next search would be:

~wood -wood -cedar

And then:

~wood -wood -cedar -furniture

Eventually you should end up with a search query that looks like this:

~wood -wood -cedar -furniture -wooden -woods -woodworking -lumber -hardwood

Now repeat the process with the first new word that was discovered i.e. cedar: ~cedar -cedar -wood

Continue the process for each word discovered from the original search>

~furniture -furniture -chair -chairs -desks -sofas

~wooden -wooden -wood -toy –carved ~woods -woods -wood -golf -clubs -trees -wood's

~woodworking -woodworking -woodcraft -furniture -do -it -yourself -woodwork -wood –working ~lumber -lumber -wood -timber -logging

~hardwood -hardwood -tile -wood -flooring -timber -laminate

What you now have is a list of words semantically related to Wood. These are the words that Google wants to see on your pages to show that they are authoritative documents. If you want to research how LSI works in depth I suggest you start by researching Term Document Matrix, just type it into Google... Good luck!

At the end of the process you should have a word list similar to the one below.

Wood, cedar, furniture, wooden, woods, woodworking , lumber, hardwood, chair, chairs, desks, sofas, toy, carved, golf clubs, trees, wood's, woodcraft , do it yourself, woodwork, wood working, timber, logging, tile, wood and laminate.

So in the unlikely event I have to write a document that I want to rank for wood I have a dip-in word list I can use to up the relevance of the piece and ensure the most relevant ads are served to my pages. However, its not that often I target single word terms unless they are brand names. To extend the semantic search to include multiple word terms, for example Real Estate, use the following syntax:

~"Real" + ~"Estate" -Real -Estate

And repeat the process as outlined above.

I hope that you find this information useful and that it results in a few more dollars in your pocket.

SEO Scotland: Promoting business online with professionalism and integrity.


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    • profile image


      3 years ago

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    • bobkaiser300 profile image

      Joseph Kaiser 

      5 years ago from Daytona Beach, Florida

      Aaaah, find yourself a long tail keyword that gets many monthly searches and has a hot selling product related to the long tail keyword!

    • Woody Marx profile image

      Woody Marx 

      6 years ago from Ontario, Canada

      I like your style!

    • VirginiaLynne profile image

      Virginia Kearney 

      7 years ago from United States

      Thanks for the help in understanding the Adsense world. I wonder if you can update this for the current situation with Google?

    • Debby Bruck profile image

      Debby Bruck 

      7 years ago

      Excellent and useful. "I voted!" Great work.

    • rahman1912 profile image


      7 years ago from Bangladesh

      Thanks for this great tutorial...

    • Nature's Market profile image

      Nature's Market 

      9 years ago from HOLLAND, MICHIGAN

      Thanks for the info. and always thanks for shopping at natures market holland

    • jekkels profile image


      9 years ago

      This is an amazing hub, the best I've seen so far, I learned from this one

    • shopmate profile image


      9 years ago from Napier, New Zealand

      Very insightful, thank you!

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      9 years ago from Scotland

      Thank you, that is a great complement indeed!

    • acomprof profile image


      9 years ago

      This is one of the most useful articles I've read on hubpages. Thanks.

    • profile image

      Erick Smart 

      9 years ago

      Now I know what can I write about hot topics, it was indeed very useful information.Thank You, I invited you again to post me a comment on my hubs

    • Silver_Lotus profile image


      9 years ago from U.S.A.

      Thanks for a well-written and informative hub.

      I have mixed feelings about adsense because it takes visitors away from my sites, which is not at all what I want. There are issues too with the fact that the ads google shows may vary by geographic location so that you don't necessarily know what all visitors to your web site will see.

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      9 years ago from Scotland

      Tell me who Scott is and I will pass on your message.

    • recraig2 profile image


      9 years ago from Mexico

      Wow! Scott, this is a great Hub indeed. Thanks for the tut. You rock!

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      10 years ago from Scotland

      mdvaldosta, A lot of the search engine stuff and SEO tactics covered are, in my mind, necessary knowledge for increasing Adsense earnings. Search engines are only a means to an end, in this case the end was to increased Adsense income.

    • mdvaldosta profile image


      10 years ago from Valdosta, GA

      Very informative, some great information although I would really tie this hub more about search engines than Adsense.

    • ImcauseIm profile image

      Alberto Trevino 

      10 years ago from California

      Wow, this is an excellent article. Glad you wrote it & even more glad that I read it:)! Thanks, Alberto (imcauseim)

    • Peggy W profile image

      Peggy Woods 

      10 years ago from Houston, Texas

      Thanks Peter. Very informative. I truly appreciate all the tips as I have much to learn.

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      10 years ago from Scotland

      @ Mishsa, ajcor and Salini

      Thanks for the encouraging comments.

    • Misha profile image


      10 years ago from DC Area

      Now that is great! I too do most of the things, but you showed me a couple of shortcuts I did not think about! Thanks, Peter :)

    • ajcor profile image


      10 years ago from NSW. Australia

      Thank you for this info Peter - i certainly will follow through and up the earnings - & they sure could use upping - cheers

    • Shalini Kagal profile image

      Shalini Kagal 

      10 years ago from India

      Thanks Peter - as always, a very informative hub that follows a logical, easy to understand line! Guess that what makes you so very readable :)

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      10 years ago from Scotland

      denise, good to know you found it useful.

    • Peter Hoggan profile imageAUTHOR

      Peter Hoggan 

      10 years ago from Scotland

      VioletSun, there is a lot more you can do with the semantic operator, for example if you wanted to restrict your results to that of a single competitor site you can do this: ~keyword -keyword

      As a way of competitive analysis it lets you see how your competitors are using semantics (by design or otherwise). It's also a good way of identifying keywords that they may be using that you might have missed.

    • denise mohan profile image

      denise mohan 

      10 years ago from California

      Peter, Great info, some of which I should know. The more i read, the more it sinks in. That's how I roll. I enjoy your hubs quite often.

    • VioletSun profile image


      10 years ago from Oregon/ Name: Marie

      This was indeed very useful information! Liked the tips on the google semantics operator.


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