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How Important is Keyword in SEO

Updated on February 18, 2013

Keywords for SEO

What are SEO Keywords - Is Keyword really Important in Search Engine Optimization
What are SEO Keywords - Is Keyword really Important in Search Engine Optimization

Why Keyword is important for SEO

Somebody talked about SEO Beginners Guide: SEO Meta Keywords

My dear my dear if you are an SEO and you are talking about Meta keywords you are so mistaken. Meta keywords are almost irrelevant from search engine optimization point of view. There is keyword and there is Search Engine Optimization.

Suppose you say that when you type “how to grow pink and blue tulips”, into whatever search engine you happened to be using. That search engine like Google for example, would search for articles on the web containing those exact keywords. Those articles would show up on the first page of Google’s results." Hang on.

This is absolutely not true. SERP doesn't work this way. Type apple when you mean fruit and what you get is Apple Inc.

There is title tag and meta tags, HTML tags and there is the use of images, alt tags, caption and description and very notably URL (always use custom URL to build your own in Hubpages and remove any adverb and preposition e.g. in, and, for, what, of, is) and then there is LSI and user engagement for a particular keyword that a user may type in any of search engine like Google, Bing, Yandex or Baidu.

When Google show a result, it considers many factors which include but is not limited to title, H1 tag, keyword density, keyword proximity and LSI. But above all it’s about original, relevant and share worthy content that is people want to link to your post when they are writing about the topic you've written about. And the time spent on that page without "Bouncing" is a vital Search Engine Ranking Performance (SERP) factor.

Keyword relevance is dependent upon many factors. If a people is typing apple and he is spending 10 minutes on the apple website visiting more than say 3 pages then Google or Bing will assume that keyword relevance of apple to apple website is more than keyword relevance of apple the fruit on Wikipedia.

What is searched and looked upon in as in talking about search algorithm is about quality of page. And how is it decided? No search engine does manual check for quality content its about time spent on a particular page after typing a keyword and visiting the page that search engine returns. If you include a picture gallery and a video that a user is viewing then your page is a quality content for a search engine. That is why it is always advisable to make your page more engaging. In PPC it is of utmost importance when it comes to quality score.

Keywords and “key phrases” are essential in your first paragraph. Ideally, they must appear in the beginning and within the forst 160 characters because that is what Google takes into account when it thinks of meta description for long tail keywords and mostly for Hubpages meta description snippet. But the end word is engagement and lesser bounce rate i.e. visitors are encouraged to visit more of your website and blog page. Hubpages Group feature is one such thing which you may use to optimize your page. Using images and videos and quizzes and polls are other ways of user engagement.

And Meta tag Keyword is worthless and most of the times inadvertently used to let your competitor know the keyword you are targeting your page with. I'd personally recommend not using Meta description tag or just using Page H1 and Homepage H1 for Meta keyword...2 is more than enough.

And captions, title and description is really very very important. Use them generously...longer the better. A trick to optimize your image is to name them as you will your ALT tag. Never name an image like img1.jpg if the picture represents Taj Mahal instead name it as taj-mahal.jpg

You see all in small letter or no space. It's good from SEO point of view.

Ah! I see I have gotten carried away.

But I do find SEO interesting :-)

SEO Keywords - Search Engine Optimization

4 out of 5 stars from 1 rating of Importance of Keywords in SEO


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    • dailytop10 profile image

      dailytop10 5 years ago from Davao City

      Your hub stresses out the importance of quality content in search engine optimization. Which means creating grammatically correct and spelling error-free content right? Ironically, this hub of yours seems to defy all what it says. I really find this hub helpful but it would be better if you can fix it. I mean no offense but I just want you to get rid of obvious faults to make this hub more convincing. Thank you for sharing and God bless!

    • nikhilchandra profile image

      Nikhil Chandra 5 years ago from New Delhi

      I do agree...Keywords are like markers and reassurances. They point you to the relevant page and then they reassure you that you are going in the right direction and that is how keywords should be used. As Google or Matt Cutts always say a page is for a user think of him.

      I believe keywords should be used as road pointers like milestone if you are going from say New York to Yellowstone the keywords should be something like this:

      1. From New York to Yellowstone

      2. Take a left from highway to reach Yellowstone

      3. Yellowstone is 10 miles away

      4. Welcome to Yellowstone

      Or in a bookstore it could be like:

      1. Fiction books that way

      2. Science Fiction Section

      3. Issac Asimov books

      That is the way one can use keywords to optimize user experience and could increase conversion or quality score.

      What do you think?

    • jodieorcutt profile image

      jodieorcutt 5 years ago from Buffalo NY

      I worked for an internet marketing company for a few months, and can definitely attest to this! Simply adding meta tags won't help increase your search engine traffic. Having relevant content is so important. It's like running a store. If someone walks in thinking they'll find books, and all you have are a bunch of power tools, they're going to walk right back out. (BOUNCE RATE)

      Yes, SEO is very interesting. Anyone who wants to establish any sort of reputable internet presence should have a basic understanding of it.