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How To Social Network On Pinterest To Improve Your Business

Updated on September 11, 2012

What is Pinterest?

Pinterest is a social networking website that was founded in March 2010 by Evan Sharp, Paul Sciarra and Ben Silbermann. This social networking platform differs to other well-known sites like Facebook and Twitter because it follows a pinboard style. Photo sharing is the main aim of this site and with a collage of photos being regularly updated and uploaded by various Pinterest users, other like-minded individuals can share their thoughts and re-pin if they wish.

Getting inspired by the many posts on Pinterest is just one of the things that this social networking site is good for. Generally, the idea of this site is to promote ideas and to connect people with similar interests through photo distribution. When a user likes a photo, they can click on it and will automatically be redirected to the site where that photo is from.

The opportunities are endless when it comes using Pinterest to social network for business reasons. So if you are fed up of traditional advertising and want to reach your target audience directly, learn how you can use Pinterest to boost your business potential.

Marketing tips for Pinterest

Boards, followers, images and pinning

Before you start to social network with Pinterest for business reasons, you need to learn a little more about the site. Simply sign up here and once you join, you can invite friends or follow people by looking at images you like. Simply use the search box to type in phrases and if you see something you like, re-pin it! You never know, someone may return the favor.

Now, let's get the ball rolling with business growth. The following four tactics should definitely be implemented if you want to attract customers to your business through this website.

  1. Create influential boards - Boards are basically the category that your pins fall under. You can create your own based on your preferences or use other people's. If you have a particular product focus, such as clothing, you may want to create boards that attract this buying market. Think about what other people may search and use this to your advantage so that they can find you easier.
  2. Find suitable followers - Much like any other site you would social network on, it is vital to get a good following at the very beginning. This allows you to attract people to every single thing that you upload on the website. Do not follow just anyone because this will clog up your feed and your email inbox. Find a relevant market that would actually be interested in what you have to say. You can do this by searching for images you like and following the people who uploaded the image.
  3. Use professional looking images - If you do not have a professional camera, simply use your photography skills to take photos that stand out. Boost the colors by enhancing the saturation on free programs like Picasa and wait for people to follow. The better your photos are, the more people will be influenced by your work. As well as this, change your board cover photos so that the layout is artistic, rather than boring.
  4. Pin quality info - You do not want to be seen as a spammer on Pinterest because if you are, people will refrain from following you and they will not bother buying any of your products. Only post necessary things and instead of making each pin look like an obvious selling point, try to talk about the photo and add some meaning to the pin so that you do not seem like a pushy seller.

So there you have it, four tips that will turn your Pinterest social networking journey into a potential success. Stick at it and you will see the rewards rolling in in no time at all.


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