ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How a Humanized AI Chabot Can Be a Great Lead Generation Tool

Updated on April 24, 2020
rakeshvashi profile image

I like to write about topics related to internet and other technologies.

If one of the objective's of your business is to generate more leads then this article explains how that can be achieved by implementing certain applications that have a basis of artificial intelligence.

So let us first understand what is Lead Generation?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.


It can be considered as a way that can attract and get people to give you their contact information to you. It is the implementation of methods which different businesses use to collect leads.

Lead generation focuses on generating curiosity among people so that they get interested in your company and make them want to request more information from you.

How a Humanized AI Chat-bot can prove to be a great tool for lead generation?

In today’s business scenario it is imperative for companies to acquire and maintain their customer base. Let’s all agree that generating leads and acquiring the right database of customers and user’s is of great importance for organizations to grow and stay ahead of their competitors. Although, it is indeed a tedious task for businesses to acquire the right client base but what we must understand is that AI-powered Chat bots are a great tool to acquire a good customer base for any business across all domains. It is very important for brands to stay connected with their audience at all given times to provide the best customer service experience. This also increases brand loyalty among customers and has a positive impact on the overall customer satisfaction ratio which is of great value for any business.

AI Chat-bots are smart and intelligent and with their active functionality bots can do wonders in not only lead generation but also in customer service and sales. So all in all bots are always beneficial for organizations in any field or sector. Now, let's take a simple example of insurance firms, they have multiple insurances varying from home insurance, car insurance, life insurance, health insurance so on and so forth, but how would they know which user is looking for what product? This is where AI-powered Chat-bots play a very vital role because as soon as a user lands on the insurance website or application, the bot instantly asks them what they are looking for and how the bot can help them in proceeding further. So what happens here is that the bot stores the input from the user and channelizes it giving the insurance firm accurate data about various insurance products and what users really want and expect from the brand. Here we can see that the bot very smartly extracts the relevant information from the user and passes it on to the company. This not only boosts the business but also helps enhance the overall user experience with the brand.

Many businesses use AI-powered Chat-bots to get users details like address, contact number email id etc. which is a very effective and interactive way of extracting maximum data from the user without them having to go through a boring lengthy form filling process. It is noticed that users prefer giving information to a Chat-bot instead of filling forms. This is mainly because bots have a persona, brands can build Chat-bots with a persona that would attract their target audience and also suit their business needs. Bots can be made as human-like as possible and with an effective content strategy, these bots have the ability to have personalized conversations and keep the audience engaged at all times, thus making the users comfortable and keeping the conversation free-flowing. People like having conversations, and with these bots, the conversation is very realistic which further helps build the trust factor in users.

AI-powered Chat-bots have the potential and have proven to be better than the traditional methods used to generate leads and interact with customers leaving behind a positive outlook and perception about the brand.

These Chat-bots can be trained exceptionally well as per the business requirement and user expectation, making it a very effective platform for customers to interact with the brand and build a rapport with the brand without the business having to invest any extra time or resources. These bots can be trained to funnel down potential leads and customers and differentiate between different user pattern and behavior giving the company very detailed information about their audience and their expectations from the brand. Another plus point about bots is that there is a minimal scope of error while they capture data from the users, since these bots are very intelligent they capture accurate data from the user's input and convert them into leads which are of great value. The scope of error with AI-powered Chat-bots is very less as compared to other traditional medium making them trustworthy and dependable.

Chat-bots are available at all times and are very friendly, they can be seen as the first point of contact when users visit a website or an application, this increases the overall customer engagement of the brand too. Having a human-like bot with a well-defined persona saying even a simple “Hello” to users when they land on the website or application can be very delightful for the users. Greetings are always welcomed by users and many customers who already know what they want to end up typing their requirement instantly. For those who don’t know what they are looking for and find the need to explore a little can also ask the bot accordingly when greeted. This then starts the flow of conversation and rapport building. In fact, bots can offer lead magnets like free e-books or an invite to webinars to attract users. AI-powered Chat-bots can be trained to never push or force the customer, instead, understand and offer guidance which is also a great way of building trust and increasing the brand loyalty. This is how bots can be trained to create a rapport with the users and then eventually extract as much as relevant information from them and generate leads. Users are often comfortable with giving out their personal details to bots if they manage to strike the right chord.

To consider a lead as qualified there is a certain set of information required, without which the lead is not considered to have any potential and is considered incomplete. Very often there are instances wherein customers provide partial information or information that is insufficient, in these situations AI-powered Chat-bots also act as simulators and make way for conversations to initiate so that they can extract the remaining information from the users to complete an otherwise incomplete lead which was of no much value to the business. If trained well, a bot can also smartly ask a user for referrals likes friends, family etc. who would be interested in similar products or services which again is very beneficial for any business. So these bots not only help in getting leads from users who visit the website or application but can also be taught how to extract more leads from those users. This is where the growth multiplication for any organization begins as lead generation has been found to be one of the main sources of boosting the revenue for brands.

Conclusion

It is amazing to see how useful AI-powered Chat-bots can be in keeping users engaged while also converting them into potential leads very smartly without the user even knowing directly. In this era where being user centered is the mantra for brands and organizations, Chat-bots keep the user in complete focus and also give them a sense of importance and control which helps in generating leads, acquiring customers, boosting sales, increasing the conversion rate so on and so forth. Chat-bots are not only great in generating leads and qualifying leads but also keep the users engaged and guide them towards the conversion funnel very smoothly which is great for any business in any field and domain.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Rakesh Vashi

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://maven.io/company/pages/privacy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)