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How the Separation of Twitter and LinkedIn Is Like the Tom Cruise and Katie Holmes Breakup

Updated on July 18, 2012

Virtual Separations

The Twitter bird spreads its wings.
The Twitter bird spreads its wings. | Source

The Breakups

There are two topics that have held our attention over the past few weeks: the split between social media powerhouses Twitter and LinkedIn and the breakup of celebrities Tom Cruise and Katie Holmes.

Actress Katie Holmes and Mission Impossible actor Tom Cruise recently reached a legal settlement, less than two weeks after Holmes filed for divorce. The end of June was also when Twitter announced that it would strengthen the guidelines on how the Twitter API is used; the result is a break from its partnership with LinkedIn.

There are comparisons to draw between the two splits, aside from the fact both news still make for headlines worldwide.

Unhappy Parties

Yes, there were unhappy parties in both relationships.

When LinkedIn and Twitter integrated in 2009, users could add their Tweets to their LinkedIn profiles as Status Updates. The auto-update option was a great sharing option but negatively impacted LinkedIn feeds that filled with the Tweets of over-zealous friends.

The problem was that not all LinkedIn users knew how to block updates for their connections and could not weed through the automated Tweets to see business updates posted directly onto the site. The social Tweets took over and became an irritation; LinkedIn users were unhappy.

Unhappy Katie Holmes filed for divorce after reportedly being troubled by Tom Cruise’s involvement with Scientology. She may have worried that six-year-old daughter Suri would be taken away from her. Whatever the reason, it is clear there was unhappiness for the divorce to occur after six years. Let’s realize as well that there are unhappy people worldwide who wish to read political news without having to look at pictures of Cruise and Holmes in the side-bar of their computer screens.

Tom Cruise and Katie Holmes

A photo that will be hard to take now that the couple is separated.
A photo that will be hard to take now that the couple is separated. | Source

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End of the Auto-Updates

The two breakups spell out the end of distinct automatic-updates within each relationship.

On Twitter, users had the option to share all Tweets to their LinkedIn status boxes rather than being selective with shares by adding “#in” to the messages. All Tweets were then automatically shared onto LinkedIn. Now, users can still share content between the social media platforms but the relationship is different. When starting a discussion in LinkedIn or updating the status box, pressing the Twitter emblem at the bottom of the free-text box now shares the message onto Twitter as well. Not ALL messages are automatically shared.

In Cruise-Holmes world, there will no longer be automatic photo-taking by paparazzi when the couple heads to a restaurant or are out in public with Suri. The automatic gesture of Cruise to kiss Holmes at every gala event they attend will no longer automatically appear at the front page of celebrity websites as big news.

That auto-update is now replaced by photos of Katie Holmes out alone with daughter Suri and articles about Tom Cruise in his new film Rock Of Ages. We are not privy to the behind-closed-doors legal proceedings of the divorce. We also don’t know whether it was Twitter or LinkedIn who officially called off the integration.

The Splits

LinkedIn continues on with its business platform.
LinkedIn continues on with its business platform. | Source

The Future: After the Separations

LinkedIn and Twitter are both social media networks that are regularly accessed worldwide.

While Twitter provides social as well as business opportunities for its users, LinkedIn is a more business-oriented platform. Tom Cruise and Katie Holmes are now all-business as the celebrities call it quits on their marriage of six years. Let’s see whether they can remain civil toward one another in public and whether Twitter will be going out on any first-dates again soon.


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    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Audrey, I also use Twitter more than LinkedIn. LinkedIn, however, does have many positive points especially for business networking and new connections. I have written a few hubs recently about the network that may help you further. Thanks for the comment and read.

    • AudreyHowitt profile image

      Audrey Howitt 

      6 years ago from California

      Clever write! And informative---have you used LinkedIn much? I understand that it can be a good social media tool, but I have never used it as such--I do use Twitter all the time--

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Ruchira, yes I am told I took an interesting perspective here! Glad you like it :)

    • Ruchira profile image


      6 years ago from United States

      funny and imaginative hub. What a way to link these two together :)

      voted up as funny!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @CyberShelley, Thanks Shelley! I wasn't sure if the headline sounded exactly how I want so it's great to get the feedback from you that it caught your attention. Appreciated!

      @Lord, oh thanks for pointing out my spelling boo-boo! I am glad we keep our eyes out for each other and your support here is great :)

      @Teaches, LOL you are learning and soon will be social media savvy! You're getting an expert on Facebook :)

      @Vinaya, I am so pleased with your comment - I really wanted readers to understand the satire as well as learning along the way. Thank-you.

      @rfmoran, Thanks my friend!

      @Trinity, you are great and I have to say I smiled when I saw your name here. Your support is wonderful.

      @moonlake, Thanks!

    • CyberShelley profile image

      Shelley Watson 

      6 years ago

      Agree with billybuc, you have a great take on this and I love your creative headline which is an attention grabber. Up and interesting.

    • Lord De Cross profile image

      Joseph De Cross 

      6 years ago from New York

      Well done Christy!

      I was about to call them cyber idiotic moros, but I kept it to myself? People are not stupid and they will have to fix the divorce. I use Twitter and barely get into my LinkedIn account for now. Just check that misspelling at the top :"Virtual Seperations." Thanks for this creative approach!

    • teaches12345 profile image

      Dianna Mendez 

      6 years ago

      I didn't know twitter and linked in were every connected, and now they are breaking up? He, he,he. Very well done, Christy. You made this an enjoyable read.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      6 years ago from Nepal

      I was aware about Tom-Katie separation but not twitter and linkedIn.

      This was not only informative hub but also amusing read.

      Good work, Christy!

    • rfmoran profile image

      Russ Moran - The Write Stuff 

      6 years ago from Long Island, New York

      Fun Hub. Tom and Katie as metaphors for Linkedin and Twitter! Great imagination.

    • Trinity M profile image

      Trinity M 

      6 years ago

      A very witty use of a current celebrity situation as a backdrop for a more serious social networking event Christy, good job. You have a wonderful way of making a point in a very interesting and informative way. Voted up and interesting.

    • moonlake profile image


      6 years ago from America

      Great fun reading this. Like the way you Tom and Katie. Voted up.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Nell, lol your comment has me laughing now! I wonder who would date him next... hmmm! Thanks hon for the comment and vote too.

      @Jane, thank-you! I am liking the feedback so far :)

      @Kelly, hehe I hope you laughed along the way. Thanks for taking time to read!

      @Judith, thank-you my friend.

      @Bill, you are a great support here. Thank-you for your compliments, they mean a lot to me.

    • Nell Rose profile image

      Nell Rose 

      6 years ago from England

      Hi, I didn't know about the connection between Twitter and Linkedin, as I only use twitter. But the tom cruise split has had me spluttering over my coffee with words such as 'silly woman, why marry a man who is obviously nuts'? lol! interesting stuff, thanks! voted up! cheers nell

    • profile image

      Jane Carroll 

      6 years ago

      Very creative! Love your perspective on the two separate situations, pulling them into one!

    • RealHousewife profile image

      Kelly Umphenour 

      6 years ago from St. Louis, MO

      Yep I agree with Bill! Very clever!

      Especially the bit about how the auto photos of 'the kiss' will be replaced! LOL

    • jcevans2009 profile image

      Judith C Evans 

      6 years ago from Boise, ID

      You've created yet another enjoyable read! Love the comparison of the two break-ups.

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      Very clever and imaginative my dear! Great read; you definitely have the mind and creativity of a writer.


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