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How to Build a Youtube Following From Zero

Updated on March 28, 2019
Bonnieli Collins profile image

I have my own Youtube channel that I am building. I used my own experience as my guide.

Building Your Channel With No Subscribers

We've all been there. You're just starting out, so of course, your channel doesn't have any subscribers. But, of course, you're in a rush to fix that. But how can you build a channel from zero subscribers? This simple strategy will teach you how to build loyal fans that will stick with the brand you create in your channel for years to come.

This will not come overnight, success may very easily take years. But these steps will help you work your way up to being the big Youtuber you dream of being.


One of the most important parts to appearing at the top with the Youtube algorithm is consistency. This means you need to decide how frequently you will post (twice a day, weekly, two days a week, ext) and you need to stick to your schedule. The more your viewers can count on you to upload as expected the more you will get views.

You also want to be consistent with your content. Your subscribers you do have want to see a specific kind of content. Even if you don't have subscribers yet this is important. You want what your channel is about to be clear and focused so when viewers do find you it's not confusing.

Find a Passion

Make sure you have really considered what your channel is about. If you aren't truly passionate, or if you don't know enough about the topic, then you will struggle to make enough content to really develop a following. It will also be difficult to post videos regularly and make them quality if you do not truly care about the topic of the channel.

And remember people can spot a fake. So don't just make a topic because it's popular if you aren't passionate you will not get a following.

Post Often

There are so many reasons to post often. One is that this will increase your videos and potential watch time. The more videos you have the better chance you have of being found. The longer your videos are and the more you have will affect your watch time, which is used in the Youtube algorithm to determine which videos to suggest.

Another good reason for posting often is that typically first videos aren't that great. That's because like everything else in life you need practice. So make 10, 20, 50 videos and then all of a sudden you'll be a pro. And then between all the videos and your increased skill with the videos, you will begin to draw in more viewers.

Patience is Key

Youtube stardom will not happen overnight. You can add your videos, share your links with friends and family, and work hard to promote. But ultimately in order to truly grow to its full potential, you must give it time. Most experts agree that the typical Youtube channel hits its peak 3-5 years after the creator begins. So this is no get rich quick idea or a way to become famous overnight.

You must have the patience to continue to put in the work even when there doesn't seem to be any results. This definitely ties in with the need to be consistent. If you consistently post content for 6 months, 1 year, 2 years you will eventually get noticed. You will have so much content and will be an expert in your field so by the time you are discovered you will seem like one of the best experts on your topic.

Quality over Quantity

So I have stressed a lot about the importance of the number of videos in this article, so my next piece of advice may sound contradictory. But, the quality of your videos is so much more important for getting views and subscribers. You could add 50 videos a day, but if they're uninteresting, blurry, or have poor sound quality you will never get discovered with Youtube.

If you can only make one quality video a week then consistently post one video a week. It's better to post less often with better quality videos than to fill the feed with videos that are poor quality. The poor videos will just be skipped over. If you have a few good videos they make take a while to be discovered, but they will draw more views when they are found.


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