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How to Create a Facebook Page Like a Pro

Updated on November 9, 2015

Create a Facebook Page Like a Pro

Social media marketing is one of the best and most cost effective ways for a company to market its products. When people talk about social media, Facebook, Twitter and Linkedin top the list. Creating a Facebook page is easy for all those young tech savvy kids nowadays, but for old-timers’ like me. It took a little bit of trial and error to make it look halfway decent.

So let’s get started with the most popular social media site Facebook. Creating a page really isn’t that difficult if you know where to click.

Log into your Facebook page and click on the top left icon that looks like an arrow pointing downwards.

Where to click on Facebook to create a Facebook Page

Screenshot of Facebook, created for educational purposes only.
Screenshot of Facebook, created for educational purposes only. | Source

Click Where the Arrow is Pointing in your Facebook Account

Once you do, a drop down menu will appear. Click on “Create Page”

A new page will appear with 6 different classes of pages, choose the one that is closest to what your page is going to be about.

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

After choosing your category, just follow Facebooks instructions and fill in all the required data. For example, if you chose “Local Business or Place” you will have to fill in;

  1. About
  2. Hours
  3. Contact
  4. Price range
  5. Address
  6. Parking

So far you have setup the basic account; now comes the fun part J

Beautifying Your Facebook Page.

Step One: Putting up a little logo, Upload Profile Picture. This is where you should upload your company logo. It does not need to be a large image; in fact the recommended size is a paltry 180 x 180 PX. Remember to choose an image that is a perfect square, that way it won’t be stretched or cropped after you upload it.

Note: Your logo will be the image that is beside every comment you make and will appear in search results. Try to squeeze in the name of your Facebook Page or brand in your logo, that way people can easily find you.

Step Two: Upload an attractive cover image, dimensions should be 851 x 315 PX, this image will be the first thing that visitors to your page see. Choose carefully, you can of course change the image whenever the fancy strikes you. But I do recommend choosing a good one and sticking to it, people will remember it and associate it with your Page.

Step Three: Throw up some posts; posts should be relevant to your targeted market, include images or videos and great content. Once a person visits your Page, you want them to be impressed, to Like, Share and return OFTEN.

Your page should now be ready for viewing.

Beautified Facebook Page

The little square Logo on the Bottom Left is step one and the cookies image is step two
The little square Logo on the Bottom Left is step one and the cookies image is step two | Source

What would you rate the Facebook Page above?

Cast your vote for Attractiveness of the Examples Facebook Page

Getting People to Visit Your Facebook Page.

You might now be tempted to create an advertisement to promote your page, if I was you, I would hold off for a while, garner a few Likes first. Ask your family, friends and colleagues’ to visit your page. Pack your Page full of interesting content, put up posts that will resonate with your targeted audience, and only then, start a paid marketing campaign.

Initially; convincing people to visit and like your page will be hard work, but as long as you consistently post interesting content, people will come; and once they do, your audience can only grow larger.

Using Other Social Media Sites to Promote Your Facebook Page.

Remember, Facebook is not the only social media site out there, utilize all the resources available on the web. A few good sites to use are:

  1. Twitter, even though your character count is limited, Twitter is a powerful marketing tool.
  2. Google+, a fantastic social media site that can boost your Facebook page tremendously.
  3. Youtube, people love to watch videos, Youtube is probably going to be one of your most effective crowd pullers, link Youtube videos to your Facebook page.

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Benefits of Outsourcing.

If you are having trouble finding the right images, videos and content, you might want to think about outsourcing, for a pittance you can hire someone to create fantastic images, stunning videos and engaging content. Here is an extremely short list of the top 3 most popular freelance sites:

  1. Upwork.com, you create a project and freelancers bid for it.
  2. Freelancer.com, you can create a project or a competition and freelancers bid or compete for your project. Expect a quick response.
  3. Fiverr.com, freelancers will create images, videos or write content for you at a paltry 5 Usd per project.

I should probably point out one caveat with hiring freelancers, there are many unscrupulous people who plagiarize written works and use images from other peoples websites, if you are planning to outsource, make sure to check for stolen content.

Check for Plagiarism and Stolen Images.

Use this handy list of sites to check for plagiarism:

  1. Copyscape.com
  2. Grammerly.com
  3. Plagium.com

Use this these sites to check for stolen images:

  1. Tineye.com
  2. Google.com “search images”
  3. Bing.com

Since Videos will most likely be custom ordered and are unlikely to be stolen content, you are pretty safe there.

If you are looking for more professional services there are many companies that can do all of the above, but they will cost you substantially more. For that matter if you find the task of creating an attractive Facebook page too tedious, laborious or time consuming, you can hire a freelancer to complete the whole project for you.

If you like a particular writer’s style, graphic designer or video, you can contact the creator of said work and they might be willing to work for you on a project by project basis.

Easy Site Reference Table

Social Media Sites
Freelancer Sites
Plagiarism Checking Sites
Twitter.com
Upwork.com
Copyscape.com
Google+
Freelancer.com
Grammerly.com
Youtube.com
Fiverr.com
Plagium.com

© 2015 ketage

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    • ketage profile image
      Author

      ketage 17 months ago from Croatia

      Thanks, I just created mine, now I just need to market it :)

    • Janellegems profile image

      Janellegems 17 months ago from United States

      Thanks for the step by step instructions in creating a Facebook page like a Pro. This was very helpful.

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