ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to be effective (and behave) on social networks.

Updated on June 20, 2012

What works on social networks?

What makes some people more interesting on social networks? What makes us engage, interact, and share (or click!)?

First, be yourself. If you use social networking for both business and personal interactions, keep them separate. Be sure you setup a business page rather than a personal page for your company (or side business) if your chosen platform is Facebook. Use the link BELOW the sign up button that says "Create a page" for a celebrity, band or business. Use this link for creating a business page, fan page, etc. Anything that's not truly a single person would fall into this category.

Secondly - social networks are about socializing. If every single post you make on your business page is about you, eventually your audience will get bored and check out. Post things that are useful to your followers, share links, content, video, and anything else relevant. That's also not to say that your company page can't have a sense of humor - though keep your audience in mind. While some forms of humor may be appropriate, some may not. If you're smart enough to be reading a hub page, I would guess you are also smart enough to discern between the two. If you wouldn't say it to your grandmother, don't say it on Twitter!

Third, and a slight expansion of what I just said above - social networks are for social interactions. Nobody wants to be shouted at through a bullhorn. The beauty of new media is that it's a two-way communication. This is not the 50's. We both send and receive information, most of us on a daily, almost constant basis. Your followers want to interact or they wouldn't have added you. Learn the ins and outs of your chosen social platform - that's not to say become an expert, but see what other people are doing, ask questions if you need to. Then learn by doing.

To share or not to share? I heard a quote once that "I once wondered what it would be like to read minds, then I joined Facebook. I'm over it." Sound familiar? Some things are appropriate on facebook and some are not. Again, there's no controlling what people post. Ah, the joys of free will. Some things are best saved for a private one-on-one message with a friend, or perhaps a conversation, or a lunch. It's a social network, not a private blog, not your diary, not your therapy session. Avoid "TMI" and remember the adage, "Say it=forget it, write it=regret it." If you wouldn't want to see it in the newspaper (or a court document) don't post it on your social network!

Promote! Everybody loves a freebie or a discount. Give specials to your social network followers that are exclusive to them. You can do this via a status message, with facebook advertising, twitter promoted tweets, etc. But, with that said... if you advertise on social networks read the help and how-to pages. Contextual advertising is powerful when done right. Empower yourself by learning before doing. Sources like Mashable are a great place to start.

If you do advertise keep one thing in mind: when a user is on a social network they are in a social mindset. Some things work well in this setting and some do not. For example let's say I have a gigantic hairy mole on my nose that I need to have removed. I highly doubt I'd like your page called "Gigantic Hairy Mole Removal" - you laugh, but really - is your product something people shop for in private? Or is it like that shiny new Coach purse that every girl would want to announce on her facebook page?

There is an egotistical aspect of our interactions on social networks. It could be said that we like our likes, we love our retweets, our Klout scores, and repins - oh and let's not forget our +1s (lol).

Lastly, use your network on a regular basis. That's not to say become an addict, but by interacting regularly those who do choose to network with you will stay engaged. Now, go forth and conquer, or update your status, or tweet, or pin, (OR HUB!) or whatever your favorite network is!

This is my second hub, would love to hear from anyone who reads it :) (good, bad, or otherwise!)

    0 of 8192 characters used
    Post Comment
    • mariacolomy profile imageAUTHOR

      Maria Colomy 

      7 years ago from Nashville, TN

      Thanks for reading!

    • ellenmatis profile image


      7 years ago

      Good tips, definitely agree.

    • mariacolomy profile imageAUTHOR

      Maria Colomy 

      7 years ago from Nashville, TN

      Thanks so much, Glenn. I'm really glad you found it useful. Since I love writing about various topics, I'm really finding Hubs to be a fun creative outlet. Thank you for the kind words.

    • Glenn Stok profile image

      Glenn Stok 

      7 years ago from Long Island, NY

      mariacolomy, This is a great second hub of yours. It is worthwhile reading for anyone planning to be involved online with social networking. As you mentioned in our hub, social networking definitely is useful as a two-way street for communication between authors and followers. And it needs to be used right. You explained these  very important points very well. And this is a very useful hub for that reason. Keep up the good work and welcome to HubPages.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)