ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Obtain and Sustain Customers on Social Media

Updated on July 20, 2020
Olumisin Tolulope Tinuoye profile image

A certified Entrepreneur, with a Degree in Business Administration and wealth of experiences in Business management, development and growth.

Social media is the trending global market place, where buyers meet sellers. It is therefore imperative especially for entrepreneurs to establish an online presence. There are still some thriving local businesses that are not on social media, such establishments are believed not to be maximizing or utilizing the potential opportunity provided on these platforms to improve product awareness, increase customer base and sales.

Myth about social media

I was talking to a friend the other day and she was like “You have good products but you don’t have a good online presence, you cannot fathom the boost that online engagement would bring to your business.” I guessed she was right because she has experienced it firsthand. But then again, I was talking to another friend about the skill I just acquired and how I can start a business with it. What she responded was: “It would be nice to start a business given your new skill but you don’t just get customers easily on Social Media.” She was probably right in saying this because her social media pages look like you landed on Disney themed funfair, I mean that’s how beautiful are pictures look. These are different opinions from two business owners who have a great online presence; but why are they getting different results? Definitely someone is not doing something right. So I made my findings.

Convincing Online Prospects

Have a solid on-ground presence: True one can promote business through social media, but a business should have its on-ground definition, like identifying the pain points of Prospective customers, and how to solve them. Designed product or service to meet needs, Quality assurance and control, pricing policies, and a well-established SOP (Standard Operating Procedures). Good combination of these makes the online take off easy and itch-free. I believe any organization that can attract and sustain physical customers should find it easy to do the same with online customers.

Product Standardization: Product standard is paramount, when a customer enjoys a product or service by its standard, it is easy to refer.

Branding and Packaging: This is where the power of sight comes in. The eyes and ears are the gateways to the heart, and the heart is where the decisions are made. A customer is halfway into buying a product by its sight or presentation. So it is crucial to perfect the branding to a reasonable extent before launching a product online.

Customer Satisfaction and Review: “The saying that customer is King” is no joke, because they can actually influence the decisions of other customers especially with product reviews. Google play store does that a lot with the apps on their platform. Creating a customer review or testimonial page on your social media is a good way of attracting online customers.

Protecting Projected Image: Image protection is very important to sustain online customers. Simply put- Integrity. Always make good on promises, either on quality or delivery.

What I Ordered Versus What I Got

The truth is a lot of substandard products or services hide behind the façade of social media image or online presence and neglecting the on-ground presence, if not there will not be issues and images of what I ordered versus what I got. Hilarious as it seems I saw an image on social media on what I ordered versus what I got and thought of how pathetic it is to disrupt long-lasting customer relationships for ephemeral satisfaction. And a lot of customers fall prey to such sub-standard products or services, just because the business owners have a good online presence but a very bad on-ground presence.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Olumisin Tolulope Abisola

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)