ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Instax Revolution: Redefining the Filipino Millennial in the Digital Age

Updated on February 5, 2018
Unleash your creativity with Instax Philippines
Unleash your creativity with Instax Philippines | Source

Instax Revolution: Redefining The Filipino Millennial In The Digital Age

Who ever said instant cameras are dead? Despite the prevalence of smartphone cameras, the Filipino youth is still smitten by the wonders and magic of instant photography. Find out why.

Much has been said about instant photography since the resurrection of the instant camera in the late 90s. Interestingly, not only photographers or camera enthusiasts got into the hype of instant cameras but fans and ordinary users became almost instantly photo-savvy as well. Even as the world became more and more digitized, people would still flock to stores to grab their own whimsical piece of tech as if it was 1965. Flash forward to a couple of decades, Fujifilm finally introduced what would become one of their most beloved devices, the Instax camera.

Becoming The Modern Filipino Shutterbug

An instant crowd-pleaser, thanks to the emerging Asian pop culture influence where teenage girls used these cameras as an alternative tool for self-expression, the Instax found its full potential and became a staple accessory for hipsters, bloggers, vloggers, and social media users all around the world. With its expansion of function, features, and design, the Instax became a favorite among the young and old. Next to smartphone cameras, instant cameras have become a convenient way to not only capture candid moments, but to quickly see photos on print. Even small businesses have started using instant cameras to share pictures of clients, customers, promos, and other marketing memorabilia. In a way, this quirky device has become the accidental hero of photo-obsessed users in a time of digital influx.

[READ: A Glimpse of the Instax Innovation]

In the Philippines, according to the Digital in 2017 Global Overview report from Hootsuite and We Are Social, Filipinos fared number one in terms of time spent on social media. Essentially, this means that Filipinos, compared to other users in different countries, spend a huge chuck of their time being active on popular social media sites such as Facebook, Instagram, Snapchat, and Twitter. With these social media channels, many young Filipinos are easily catching up with global trends, especially in the world of fashion and lifestyle, and because photo-sharing has become a way of life, users could readily access styling or travel tips and inspiration from their favorite Filipino digital influencers. In essence, social media helped trigger not only professional photographers but ordinary users as well to explore what’s behind the lens.

Throwback Culture

While there are various types of cameras to choose from, the nostalgia for vintage that only instant photography can provide is one of the reasons why the Instax has remained a favorite among the Filipino youth. But what catapulted the instant camera to fame? It’s hard to imagine how an invention from the past had made its way to the center stage of photography while smartphone cameras as well as action cameras have cemented their place in the world of print and film.

Moreover, with the difficulty to create and sustain a market for budget-conscious users, instant cameras were just an option for the average Filipino who would rather take and store photos on their devices than spend an extra buck or two on another device that would require purchasing film (not once but as often as needed). The Instax, however, is a device that offers great flexibility in terms of function and design—making it possible to maintain its likeability and appeal. Additionally, the constant need to reinvent oneself has paved way for millennials to showcase their art through film photography. Think of it as a real-life throwback that can be physically displayed on a wall, a desk, a fridge—anywhere! Ultimately, whether online or on print, the Filipino millennial is set on becoming world-class influencers one click at a time.

<a href="
" target="_blank" rel="noopener"><img style="display: block; margin-left: auto; margin-right: auto;" src="" alt=""></a>

Disclaimer: All content, images, branding, designs, logos, and other intellectual property appearing on this article is the property of Fujifilm Instax Philippines, unless otherwise stated and is soley used for general information purposes.

© 2017 Mirasol Ojena


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)