ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Interactive Multimedia: The Fusion of Art and Technology

Updated on October 11, 2014

Life in the big city...

Things move; they dance; they play. Life does, people do. We look and we reach out to touch. We enjoy play. Depending on our purpose, we play either within the rules, or with the rules themselves: We play to win, and we play to keep on playing. This is our nature. We have interests and favorites. We enjoy being asked questions we know the answer to, and we enjoy finding what we are looking for. We like variety, and we especially like to imagine.

Today, technology has brought us to the point where we can interact with others from a distance. We interact with information sources and are entertained at the same time. We click a mouse and control the fate of heroes. We enjoy it. We learn from the interaction. We share.

We appreciate great images. We silently ponder wonderful music. We experience movies. We attend concerts, go to social events, and discuss all sorts of things with a wide variety of people. We lead a multimedia existence.

Do we talk to our children anymore?

Our children play inside sitting at computers, and increasingly, do schooling on computers, and talk via text messaging.
Our children play inside sitting at computers, and increasingly, do schooling on computers, and talk via text messaging. | Source

Multi Who?

Meet Multimedia: Literally, more than one form of communication simultaneously delivered to an audience. Multimedia means using animation, sound, video, and other media to achieve a desired effect. Each of these media carries its message differently. Combined together, they result in enhanced communication. We are active viewers, editing as we go. We always participate in the presentation. Different media command different sorts of attention. The medium not only conveys the message, it is the message.

Interactive Multimedia is today’s newest communications tool. It is multi-dimensional. The visitor to an interactive website participates in a unique experience. It is the participation itself that qualifies it as unique. Without participation a website would be like a brochure, or print advertisement. Interaction gives each person a different experience. The World Wide Web has new dimensions. Kiosks are created where the participant controls the experience: The person searches for and finds what they want to know, and even becomes impatient when forced to view things that are considered irrelevant. Interactive CD-ROM’s present products and companies to prospective customers with a new dynamism. Cell phones and smart phones tie us to information and to each other in ways never before seen. All of the above have at least two things in common: They use several types of media to present ideas and they require participation. The participant controls navigation. As such, the information is presented in a non-linear way… there is a beginning but no end.

Phenomenological Sex

Life is interactive. Interaction is the basis of biology. Human culture and civilization depend on it. Our morals, laws, and ethics govern our interactions. We are, each, the product of our total history of interaction. We enjoy it; we thrive on it. Our senses provide the input and our interactions provide the meaning. With interactive multimedia many of the senses are stimulated: The participant dances with the flow of the music, there is candy for the eyes and a sense of control. Properly done, interactive multimedia is pleasurable.

Advances in computing power and evolving user interfaces have made multimedia an effective and available resource for communication. Interactivity provides substance and the vehicle for experience. Multimedia provides the punch. We gain interest with the dynamics of the presentation, and sustain that interest through interaction. We learn, we know, and we feel good.

Multimedia in education

Is multimedia education a valid substitute for classroom based socially integrated learning?

See results

You talkin' to me?

People react differently to different things. While we all enjoy a beautiful summer day, we each approach it differently. Some days we prefer one pastime and other days a different one. During work hours we think and behave in ways that would be unusual at the beach.

To attract and sustain attention we must know our audience and what they expect from the experience we are presenting. The vehicle must support the product and the target market’s expectation. We can bend the presentation, and even push the limits of the expectation, but we cannot ignore them or the presentation will fail. The user is the key.

Many presentations convey what the presenter wishes to say without consideration for the user. In interactive media, the participant can leave the site, or remove the CD. Many websites mimic the company’s internal structure, completely disregarding the needs and expectations of the audience. Even more are built like a brochure, ignoring the very nature of the presentation media. The user wants to find what they are looking for where they expect it. They want to participate. Design and navigation must explicitly account for this.

What is Multimedia?

Get yer cold beer here!

Sales drive every business enterprise. A vendor loudly hawking beer in the ballpark may still be the best means for the venue, but it hardly seems appropriate for selling an expensive home. Interactive multimedia materials are ideally suited for corporate sales presentations, the introduction of new products, or training new and existing staff. When linked to databases this new media provides customer service and support. Sales staff can use interactive CDs to present materials to prospective clients in ways that make PowerPoint presentations seem quaint. A kiosk can be installed in a large store to allow customers to find products or items that are on sale, get coupons, or check the status of back-ordered goods.

Interactive multimedia, whether web based or delivered on “hard” media, provides unprecedented resources to sales staff, educators, students, customers and others. Searchable interactive product catalogs replete with music, video clips, and photographs can be delivered to virtually any computer. High bandwidth Internet connections allow users from all over the world to participate in a presentation at whatever time they choose. The potential is enormous.

The Zen of Multimedia

Interactive multimedia is like a participatory show in a theater. People interact with a performance, and when the presentation accommodates their navigational and content-availability expectations, their interest is more likely to be sustained. To communicate, an appropriate degree of entertainment and interactivity is indispensable. Properly executed, an interactive multimedia piece can convey information more effectively than almost any other marketing or educational media available today. The communication becomes an experience. People are immersed in it, participate in it, learn from it, and remember it.


    0 of 8192 characters used
    Post Comment

    • Paul Silverzweig profile imageAUTHOR

      Paul Silverzweig 

      4 years ago from Portsmouth RI USA

      Thanks very much Betsy...

    • Betsy Scott Fitzm profile image

      Betsy Scott Fitzmeyer 

      4 years ago from Marietta, Georgia

      Very well done essay! My degree in college was Multimedia in the Humanities.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)