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Network of relationships that offers the best experience for users

Updated on August 25, 2014


In the world of SEO optimization focus always falls more than where you go to the links. Professionals who deal with search engine optimization, they look mostly the domain authority and social signals. Increasingly rare to pay attention to how it should look our network of connections.

Building a network of connections (author link building) build rank, but its main role is to create traffic. This is the idea that you must have that people will transmit the links between them, before considering the algorithms of search engines. Very often building a good network of connections is more effective than a high rank. Here's how to ensure that you provide the best experience for your users.


About ten years ago the only way to post a link was blue and underlined. Already show more imagination in this element of SEO optimization. There are different colors, pop cans, and some even do not add formatting links.

Despite the great progress of SEO recently, several studies have shown that the links are seen best in blue and underlined. Consumers believe that the links should look exactly like this.

Moreover, contrary example also works. It is not right to format the text that is a link to look like one. Users will feel disappointed and this could adversely affect your SEO optimization.

This means that the minds of consumers are highly accustomed to a certain format of the links. If the classic blue highlighting you do not like, you can choose any alternative. However, to be successful your SEO optimization, you must find a way to take the visual links from other text. This is the only way not confused or angry users.

Consumer habits

Consumer behavior is crucial for SEO optimization. We note that many of the people who are active on the internet, use the "Back" on your browser all the time. This is one of the most used navigation functions. Thus, users track where they were.

It is very important to comply with the habits of the majority of users to build their network of relationships and strategy for search engine optimization. Most experts would advise you to make your links so that they open in the same browser window. Alternatively, the link to open in a new browser window, depriving the user the opportunity to use the button "Back". This may be the best solution for your SEO strategy optimization.

All User

Building a network of connections is one of the main components of SEO. Therefore it has been studied by those skilled in art. There are several points on which your links must comply. It should be: • Underlined

• Colored, preferably in blue. You may choose a color that is in stark contrast with the black text.

• The link should be opened in the current browser window.


The best network connections are built with the knowledge of the audience. Make sure that the way you build a network of connections , consistent with the behavior of your users. This is the path to successful SEO optimization. In case you do not know how to approach and still do not know your audience, the Conduct polls and ask questions.


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