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Networking: Why It Is So Important In Your Business

Updated on December 9, 2013

Small Business Networking

A small business owner gives tips and advice on why networking is so important for every small business. Practical and achievable ways to build your business.
A small business owner gives tips and advice on why networking is so important for every small business. Practical and achievable ways to build your business. | Source

Why Social Networking Is Critical To A Business

There has been a lot of talk about "networking" and what "networking" really means. In the business world it means getting involved with the outside community to:

1. Put a face to your business and to give your business a presence outside of it's physical place..

2. To help grow your business through association with other business owners.

Here on the Internet, networking is just as important as in the outside world. A famous speaker once told me that "It's not WHAT you know", but rather "WHO you know," and in many respects, I believe this to be an accurate statement.

You could be the best writer or artist in the world but if no one knows about you or what you do, you may never be able to make a living at what you do best. It's imperative that people know who you are, and the more face to face recognition the better!

A good example of how networking helped my business is this story of how we grew our sign business with the help of social networking:

In 1994 when we bought our business it was actually closed at the time (one of those mistakes that you learn is a bad thing to do unless you get a heck of a deal on the price of the business)

With that said, although I already had contacts in the sign business, it became apparent that we needed to do more marketing if we wanted to stay in business. A client told us about the Fremont Chamber of Commerce, and how it was a great way to get involved in the community and also build your business at the same time.

I talked to my partner and we joined the chamber (the cost was about $200 for the year back then) and for one year we sat and waited for business to come rolling in.

After one year when it came time to renew my partner didn't want to because he said we had received nothing for our chamber membership. I agreed but felt there was probably something we were doing wrong.

I was right, the thing we were not doing was getting INVOLVED. I had somehow excepted to receive results without putting little or much effort out, and so I decided it was time to get actively involved. One of the things I did was to join a networking group through our chamber which was called a "connection club". Little did I know then but our little club would become a model for other groups in the chamber and across the country.

For 11 years I participated in the group, and we grew from about 7 people, up to about 50. We met every Tuesday for one hour and shared success stories, business issues and did mini presentations of our businesses, Occasionally we would also bring in outside speakers, and we would also participate in community events like the "Relay For Life" cancer walk and we would also have events outside the group like bowling and dinners out, which helped us get to know each other better.

As the time passed and the group grew, so did most of our businesses. It was not unusual to see people come in our business that would say "so and so referred me", and it was someone from our group. Word spread and we began to get lucrative accounts within our community, all because of our association with the group and our willingness to put ourselves out there and get to know people.

Which comes to why it's so important even here at Hub Pages to "network". Although the format is a little different, the idea is the same. If you write and sit back but don't get involved it's likely you will not be successful in the way you would like. Its critical to get yourself known to other people through getting involved- getting to know other writers, making constructive comments, and participating in the forums when people have questions, or if you have questions yourself. Rome wasn't built in a day and neither is a business. It takes time, the desire to succeed and the willingness to put yourself out there so people can get to know you.

With that said, don't be afraid of the word "networking". All it means is that you are going to let people know who you are and what you do, which is critical to succeeding in business today.

Good luck Networking and have fun with it!


Submit a Comment
  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    8 years ago from The San Francisco Bay Area

    @celebrity) Glad to hear that. Social networking is vital!

  • celeBritys4africA profile image


    8 years ago from Las Vegas, NV

    Networking is helping my business and my social life too.

  • profile image


    9 years ago

    Thanks for the ideas presented.

  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    9 years ago from The San Francisco Bay Area

    Sara) Thanks for stopping by and reading about networking and YES, this is so important to a business and is probably a very overlooked IMPORTANT part of business success.

  • profile image


    9 years ago

    Really superb article there Dorsi..

    Social networking critical to any business? Absolutely, Yes!

    There are a lot of advantages of social networking for a business. With networking, it will help you grow your business. Through networking, you will meet people who are an essential asset to your business. These people can have the resources and knowledge you may not have or possess. But in return, you yourself should share your knowledge and resources to your network which may be essential to their business too.

    Thank you for the wonderful article. Keep up the awesome work.

    Sara Blumenfeld

  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    9 years ago from The San Francisco Bay Area

    Bonny) Glad it was helpful!

  • bonny2010 profile image

    bonetta hartig 

    9 years ago from outback queensland

    networkingis a new area for me,and your advice is very constructive,thank you, really enjoy this hub

  • profile image


    10 years ago

    "Networking is overrated" - this statement is clearly not the truth, although I did read this on a blog recently, by networking not only have been able to expand my web busines beyond my epectations I've also been able to get involved with others businesses expanding my reach and posibilities.

  • profile image


    10 years ago

    Agree, networking is very good for business. Thanks

  • Reynolds_Writing profile image


    10 years ago from Atlanta, Georgia

    Networking is key to building your business, getting a job, finding mentors etc.. So valuable!

  • profile image

    linkbid script 

    11 years ago

    These are all great ideas for making money online I just posted a new hub explaining how to make a ton of easy cash on the internet using linkbid script.

  • compu-smart profile image


    11 years ago from London UK

    When i have time to network it really helps...Which reminds me i need to network more!!

  • profile image


    11 years ago

    This is a very insightful and beneficial article for anyone who operates their own business, either on -or off-line. Thank you for your information!

  • khassandra profile image


    11 years ago

    Yes, I agree. Since I started social networking, my site and blog visits increased as well as my adsense earnings. Thanks for the interesting story. Very informative.

  • pinkygirl6 profile image

    Angel Gardner 

    11 years ago

    I agree totally. I just started my homebased business, and I hope to truly network and see results in a few months. Thanks for this hub.

  • crazycat profile image


    11 years ago from Philippines

    True, networking helps our business, big time.


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