ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

What Will Replace Facebook? New Platforms and Apps

Updated on August 16, 2013
We will still be using social networking platforms to communicate, it will just be replacements for Facebook.
We will still be using social networking platforms to communicate, it will just be replacements for Facebook. | Source

Facebook has been the giant of social media for about a decade. For awhile nearly every person, group, politician, organization and business had a Facebook page.

But times are changing. Facebook is losing popularity for many reasons including privacy concerns, focus on ads and pay-to-promote status updates.

But what will replace Facebook? Here are the hottest platforms and apps poised to siphon users away from Facebook.


Google+ is Google's answer to Facebook.

The social media platform has many of the same features users are used to on Facebook.

You can add friends, post articles or pitctures and join groups with similar interests.

The navigation is tricky in some respects and so the learning curve may be a bit steep. Using the tutorials and the help button can make the experience easier for new users.

What Google+ does well that Facebook does not is making it easier to compartmentalize your friends into different groups--or as Google calls them, circles.

Once a friend is in a circle, you can target specific updates, articles, or pictures just for that group.

Google's interface makes it especially good for businesses. And because anyone can follow anybody (no friend requests) there is less maintenance to a page.

If someone follows you, you can chooses to add them to your circle or ignore it and they will only see updates you make public.

Google+ also offers video chatting which can make it great platform for a small business meeting.

Finally, users can share written content with specific users and groups, allowing for a better marketing experience overall.

The interface allows Google+ to easily adapt for a recreational user or someone marketing their business or work---all without the intrusion or paid-to-promote aspect of Facebook.

Pinterest is a virtual bulletin board that users can fill with their favorite hobbies, ideas and recipes.
Pinterest is a virtual bulletin board that users can fill with their favorite hobbies, ideas and recipes. | Source


Pinterest's biggest appeal over Facebook is its visual impressiveness.

If you've never used Pinterest, picture a large bulletin board, or even a room full of large bulletin boards with bright colors and beautiful pictures of food, pets, clothing, flowers, shoes and just about everything else you can think of that can be talked about or marketed through pictures.

Users can pin pictures that they find interesting or useful to their own personal page.

The better the picture (or the more interesting) the more likely it is to be looked at, liked and repinned by other users--thus spreading your idea or product around.

According to Justin Smith of BloomReach, Pinterest user spending gives an advertiser about 60% more return than Facebook does. Also, Pinterest users see more images during the same span of time as Facebook.

The downside is that Pinterest posts can get lost in the more popular categories, just due to the sheer volume of information for a reader to peruse on any given page.

Pinterest has made recipe, product and meme sharing more targeted and therefor more successful than Facebook.


Snapchat is a mobile app that allows users to send quick messages and pictures that expire a few moments after the user sends them.

In an interview on the Colbert Report, the Snapchat founders noted that it offers a more real-world interaction among users, trying to disengage technology usage with the fact that anything that is said or done online is on your permanent record.

While Facebook answered back with its own Poke app which basically does the same thing, users seem to not care, be unaware, or are purposefully moving away from Facebook by choosing Snapchat.

According to Rachel Metz of MIT Technology Review, users distrust in Facebook and its collection of personal information and data has led to the embrace of this new technology of expiring messages.

While this App has a lot of appeal for private use, usage for broader marketing and monetization has not been explored at this time.

Might this be a place for the targeted, ten second ad?

Facebook is not as popular on mobile devices as other apps.
Facebook is not as popular on mobile devices as other apps. | Source


While WhatsApp may appear to be a more likely competitor for your text messaging providers rather than Facebook, it has some implications for Facebook users.

WhatsApp is basically a free phone app that allows you send text messages and pictures to other WhatsApp users for free.

Just like its response to Snapchat, Facebook launched Facebook messanger to try to regain some of the users.

But it does not have near the popularity that WhatsApp does among the under 25 crowd.

WhatsApp is changing the way users message friends and family.

While the marketing revenue is also weak, the WhatsApp users can pay for upgrades to data usage and for the app itself.


Is an App that is designed for messaging.

One of the advantages of Kik is that it allows for group users to message each other on a mobile platform.

According to an interview by one of Kik's creator's, Kik has the advantage of being designed for a mobile device, unlike Google+ and Facebook.

Kik's interface allows it to be more like an instant message rather than an email.

One of the visions of Kik is to be a platform that can lead to whole web experience including businesses and social interaction platforms.

While one of its biggest competitors is WhatsApp, Kik's long term vision of making a social platform designed for mobile use may allow it to be a contender for future social media users.

Pros and Cons of New Social Media Platforms and Apps

Google +
Easier to gain users and compartmentalize, video chat
Not as many users yet, navigation can be harder to learn
Visually appealing, easier to share products you are interested in, good return for marketing
Posts can get lost in the sea of information and pictures
Privacy, not having every photo or message stored or gathered
No permanent record--no proof, possibilities for marketing may be limited
Easy install, saves money on text messaging
Can only interact with other app users
Designed for mobile platforms, future social media platform
Heavy competition from other chat apps from Facebook and WhatsApp

Facebook has had many issues over the years--changes that made it hard to make your profile private or hard to navigate, ads that used your "likes" to entice others to click on links--creating general user distrust.

But one of the good points of Facebook was that, in this fragmented world, for a moment we were all united. Almost everyone you knew had a Facebook page.

You could catch up with friends in the same town or old acquaintances who had moved halfway around the world.

While technology overall has done so much good, it has also fractured society into small pockets and niches. One group uses one technology while another prefers a different one based on age, demographics and social needs.

At Facebook's peak, for a brief moment in time we were all united again, using the same technology and communicating, for better or for worse, in the same ways.

As these new platforms and apps seep in and take different groups with them, the compartmentalization of society will once more be as prominent as it is inevitable.

Which platform or app do you think will be most popular in the next decade?

See results

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)