ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO versus SMO - is SEO dead?

Updated on April 21, 2015
SEO vs SMO ---What is SEO?
SEO vs SMO ---What is SEO?

What is SEO?

Search engine optimization (SEO) is a term that is most familiar with internet marketers and for people who want to earn some decent (serious to others) bucks on the internet. Naturally, not all web users are familiar with Google SEO but for users who are curious and have searched the web on how to make money on the internet, they would definitely stumble to this particular term.

SEO basically means improving a site's presence and visibility by aiming to list the site in the first page of search engines - particularly Google. It does this by various SEO tools, steps, and techniques (some are even underground or deceitful which are usually called blackhat SEO).

This post, however, will not discuss different SEO tools or SEO web tips or even various methods on how to successfully earn cash on the internet – simply because the World Wide Web is already saturated with such posts. Instead, this post aims to focus more on a very interesting question numerous webmasters and online marketers have after Google's Penguin and Panda updates – in 2013, is SEO still applicable especially now that the industry is constantly changing? The answer is actually quite simple: Yes – though it has to adapt with the changes.

SEO in 2013 -

A lot of users may not know this but 2012 is like riding a bus with confusing stops and destination for many people who utilizes Google SEO (thank you very much Penguin and Panda). Though the aim of such updates is to seemingly seek out and penalize websites who gained high search ranking through the use of underground or deceitful means, there are also many legitimately promoted websites that have been affected as well – hence arriving to the question posted above.

The most common SEO marketing tips would include good content, gather and use commonly searched keywords, check traffic source generated by inbound links, using plugins like Yoast, checking backlinks, etc... Yes, these steps are still applicable but have to be utilized properly.

For example, there are many free stand-alone SEO tools that can perform specific functions but nowadays, there are also certain tools that integrate many of the essential SEO aspects for faster output and consolidated reports. Though most of the latter is not free, in the long run, serious people who would want to succeed in this industry may want to go for the paid powerful tools.

Exaples of the two types of SEO tools mentioned above are listed below. The first one is a paid SEO tool while the second one is a free SEO tool.

SMO - Social Media Optimization

In this day and age, social media also plays a significant role to produce organic traffic. In fact, social media is very essential that the term social media optimization has been coined. For the readers who are wondering if they should concentrate more on SEO or SMO – the answer is “both” as this two should be implemented together.

Remember the internet has millions of users who use various social media sites like Twitter, FB, LinkedIn, etc... Utilizing such channels to promote a hub would surely boost that site's inbound traffic.

Lastly, directing audience to the website is just the first step. Retaining the visitor and making them come back is equally important. The second step is usually accomplished with a visually impressive site that has good reliable content that the visitor needs. Again, there are many paid SEO tools (like ColibriTool) that can check if visitors are returning visitors and how much time these web audience have spent on the site. Statistical reports like this are very important and should be consolidated for faster processing.

That’s just about it. Once you started with SEO and SMO regularly check where bulk of the visitors is coming from - is it from the search engines or from social media sites. SEO is here to stay and SMO is here to complement it.


    0 of 8192 characters used
    Post Comment
    • writerjj profile imageAUTHOR


      7 years ago

      Hello soconfident,

      Thank you for viewing and for the comment :)

    • soconfident profile image

      Derrick Bennett 

      7 years ago

      Yes the google update did throw some people off a bit now its just a matter of adapting.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)