ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Search Engine Optimization Marketing: Is It Really Necessary to Use Tags & Meta Tags Anymore?

Updated on April 14, 2010

Search Engine Optimization Marketing: Why Tags & Meta Tags Are Still Important

Search engine optimization marketing consists of hundreds of things that you can do to increase traffic to your site. However, who has this type of time. Like any kind of successful marketing, this type of internet marketing can be boiled down to doing the basics consistently. And, exactly what are those? Following is one – tags/meta tags -- that every page on your website or blog should contain from an SEO standpoint. If you get in the habit of inserting tags and meta tags on every page of your site/blog, you will see a steady increase of traffic and sales.

Website SEO: Why You Should Treat Each Page as Its Own Website

Before we explain the importance of using tags/meta tags on your site, let’s first take a step back and examine how to look at your website – at least in terms of SEO optimization.

Most webmasters treat their site as an entity in and of itself. And it is. But much like a car, search engine optimization marketing only works as well as the various parts that it’s made up of. That’s why you need to, for example, get your oil changed, get your tires rotated and get a tune up regularly. In short, if you take care of the individual parts of the car, it runs smoothly all the time.

The same applies to search engine optimization marketing. In this case, each part is every page of your website. Each page of your website/blog should be treated as its own separate minisite. And for each page, you should have tags/meta tags

Website SEO: Tags/Meta Tags – Why SEO Consultants May Disagree about Their Usefulness

Whether you use an advanced platform like Wordpress, or an older one like .htm pages, every page of your site should have tags and/or meta tags. Now, some SEO consultants may disagree, saying these are not as important as other things like keywords. But, I totally disagree. Why?

BECAUSE tags and meta tags give search engines information about what a given page on a site/blog is all about. To me, it’s akin to giving them a synopsis; a snapshot of ever page. This helps them to categorize a given page better, which means it’s easier for web surfers to find. This means more site/blog visitors, which usually means more sales.

See why they’re important? And, I'm not the only one who feels this way about meta tags. Learn why many SEO consultants still see meta tags as a very important part of search engine optimization marketing.

Even if properly tagging each page on your site only accounts for 2, 3 or 4 percent more traffic, would you turn that down? Especially if you only spent a few minutes putting these tags in once – and never have to touch them again? You’d be crazy not to, in my opinion.

Search engine optimization marketing is very competitive – and getting more so by the day.

Web Marketing & Search Engine Optimization: How Many Tags/Meta Tags to Use on Each Page

This is a hard question to answer -- and experts vary widely. But, in my opinion, I say anywhere from 5 to 20, depending on how long a page is and how many highly targeted, relevant searches each tag (keyword) produces.

My philosophy is, having more can't hurt; but, having less may be leaving some potential traffic on the table. Hence, I tend to go with more over fewer.

Fact: Did you know that internet marketing experts estimate that an astounding 100,000 new sites/blogs go live on the web every day? Yes, every day!

When looked at in this light, it’s easy to see why every little increase traffic and sales count. So take the time to add tags and meta tags to your site. Again, in my opinion, they are a vital part of search engine optimization marketing.

Learn more about what a meta tag is – and why they are still an important part of your search engine optimization marketing efforts.

Meta Tags & Tag Clouds

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)