- Internet & the Web
Search Engine Optimization Tricks and Tips Part 1
Search Engine Optimization (SEO) is a term that's widely used on the internet. What exactly though is it? The best way to describe it is that it's a way to make your website,blog etc more visible to Google so that it ranks higher in the search engine result. Thus, the higher it ranks when your chosen keywords are typed into Google, the better the chances are that your website will be visited. This increased popularity is based on your number of backlinks (sites which continue a link that goes back to your site).
Just exactly how do you 'do' SEO though? It's a complicated process, but I've included some tricks and tips below, and will follow it up in the next part.
SEO Tricks and Tips You Need to Read!
1) Submit your site to Google (and the other search engines):
As soon as you've made your website or blog, in order to ensure that it's picked up as quickly as possible by the search engines, submit your site to them! A simple Google search with the phrase 'submit site to Google/Yahoo/Bing (delete as appropriate) will take you to the page you need to submit your site to their directories. It may take a while before you're site is listed in it, but don't worry, it soon will be. This should always be the first step, since it means from the get go, you know that you've submitted your site to these directories.
2) Pick great keywords:
The keywords are pretty much describing to your search engine what the webpage is about. What you want to do is mention your keywords a few times, but not to over do it. This would be classed as keyword stuffing and it would penalise your account. The optimum keyword density is 1-3%. If higher than this, it can lead to the penalisation of your account, and even leading to your site loosing it's rank in the search engines. A quick way to calculate your keyword density is by using a simple calculation.
In the case of this article, lets just say that I'm wanting to work out the keyword density of 'seo'. I'd count how many times that keyword is mentioned, and then divide it by the total number of words in this article and then divide it by 100 thus giving me a percentage of it. Usually though, your keyword density should be fine as long as you're not constantly using the same phrase over and over.
Be sure to pick the keywords that are relevant to you. For example some people who are setting up a site and then monetising it, they'll add in irrelevant keywords. The reason that they do this is that whilst the irrelevant keywords have nothing to do with their site, they generate high paying adverts. This means they then get more revenue, even though the ad has nothing to do with what their site is about.
3) Get a HubPages account:
Since you're already reading this, there's one of two possibliltes. The first is that you're already a member of HubPages and you're my follower (in which case, thank you). The second is that you've typed in 'seo tricks and tips' into Google and this article has cropped up. In this case, I would suggest that you sign up to HubPages now. You can do so by clicking on this link here.
The reason for signing up at HubPages is that it is an extremely popular site and when you create a site by making a Hub about your site (with the site name, or main keywords as the title) it automatically creates an extremely popular backlink for your site, in turn making it look more attractive to Google. As a quick example I'll ask you to search for the phrases 'MyLikes Scam' and also 'Boycott The SNP'. You don't need to follow through and click on the links if you don't want to, but look at their position on Google. For the MyLikes article, it's currently sitting on the first page of Google in the third position. For the 'Boycott the SNP' article, it's also on page one, sitting in position two.
This tells us that when a HubPages article is generated, it always ranks highly in the Google search results. Of course, the actual position depends on how many people are using the same keyword. If it was 'Nintendo Wii' the competition for this would be a lot higher so you'd need to have more than just that as a keyword.
That's a lot to take in for one sitting, so I'll be publishing the second part of this mini guide soon. With the information already listed above, you can start to make a big impact on your SEO ventures.