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Smart YouTube Marketing Strategy

Updated on February 3, 2020
Meggan Green profile image

Megan is a writer who works at the junctures of science and stories.

What do you need to create a marketing strategy on YouTube?

Take into account several factors affecting the success of the channel itself and, as a result, the fruits that its activity brings.

We have prepared a shortlist of steps that will bring you closer to a maximum outcome.


1. Know your audience

YouTubers often neglect this obvious rule, which leads to a waste of time and money. In the Analytics tab, there is a Demography section that provides complete information about who your subscribers are.

The Watch time and Demographics sections will answer these questions:

  • Where and when are your videos viewed?
  • How old are the viewers?
  • What is the gender of users?

Another source of your data is the comments section that can and should be analyzed. Also at your disposal is the Community tab in your profile where you can directly communicate with subscribers. Post questions or create a survey to understand better how your audience thinks.


2. Love your competitor’s channel

Likely, your competitor is already in the video platform, and he has both successful and failed videos. Get acquainted with its content, make analysis, and apply the most effective levers. Pay attention to everything: comments, descriptions, views, and even design.


3. Optimization is a Must-Have

If you plan on getting the most from your YouTube videos, they should be search optimized.

Among the main points in the requirements of SEO optimization:

  • relevant heading with keywords up to 70 characters;
  • attractive cover reflecting the content;
  • capacious video description up to 500 characters, containing keys;
  • hashtags in the video description, up to 15 pieces;
  • the availability of subtitles in other languages;
  • cards, advertising bumpers, and watermarks.

Using these elements will allow you to personalize your video and to display better in a search on YouTube.


4. Lock your submission on YouTube

Just like videos, the YouTube channel also requires optimization. Fill in the information about yourself using the keys and entering all contact details. Add value to the page and selected channels. It can be your partners or channels from related areas.

Another good idea is to organize playlists, which will not only extend the time you spend on the channel but also give it consistency. You can even mix your and partner videos in the lists.


5. The use of advertising on YouTube

Advertising on YouTube is presented in several formats. They are designed for different budgets and have different goals. Also, remember that video advertising is with the ability to skip an ad and without it.

One of the best ways to showcase your products and services on YouTube is through collaboration with influencers. Ideally, you should contact those bloggers who already know and trust your brand.


Maintaining and developing a YouTube channel requires constant monitoring and refinement. Each time before publishing, pay attention to YouTube Analytics by looking at the number of subscribers, demographics, video playback locations, and traffic sources. Only in this case, your channel will succeed!


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