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Social Network Promotions: Getting Your Friends to Do the Work

Updated on March 12, 2011

One of the best parts of using social networking to promote a product or business is that it enables the promoter to utilize the power of word of mouth. Social networking sites are all about the interactions between users. People meet and talk on these sites, so if you can encourage them to talk in a positive way about the content that you post on the site, or about the item that you are promoting, then they are essentially doing your job for you. Anyone who mentions your product on the site, or who recommends your profile or page to a friend is promoting your business. If enough people do this, then your popularity can soar.

There are various different ways in which you can encourage people to spread the word about the business or products that you are promoting. One way of doing this is to come up with some interesting content that people will want to share with their own friends. Every person who your online friends and followers direct to your content is another person who will become aware of your business. 

Creating groups for people who share an interest in a topic related to your product or business is another option. Once you have gathered a group of like-minded people, you will be able to reach them easily to inform them about your product. The group will also discuss their shared interests with each other, and encourage other members of the social network to join the group. This will bring your product to the attention of more people. 

Competitions and contests can be a particularly good way of drawing attention to the item or business you are promoting. If you offer a desirable prize to the people who mention your business, review one of your products or post an ad or link, then all of your friends and followers will be tempted to talk about the items you are promoting in order to get a chance of winning the prize. You will need to pay for the prizes, but the free advertising that you receive should more than compensate for this if the competition is managed well.

There are a number of different social networking sites, such as Facebook, MySpace and Twitter. All of these sites are based on the links that people make with one another. It is important to try to make as many contacts as possible on whichever social network you have chosen to join. The more friends of followers that you attract, the more people your promotions will be reaching, and the more people will be out there attracting attention to your profile. You can attract friends and followers by letting your customers know about your social networking profile, providing useful or entertaining content and ensuring that you regularly update this content so that your friends and followers remain interested in what you have to say.


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