ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Strategies To Grow Your Social Network On Facebook

Updated on June 6, 2012

Just Sharing What I Do

© May 2012

I'm not a seasoned entrepreneur on Facebook or an authority on this subject by any stretch of the imagination, but I have managed to pick up a few helpful tips from some of the more savvy minded and technically advanced experts in the field of online marketing and networking.

The point of social networking is to communicate and connect with others who have similar views and common interests. The objective to become friends, per say, with as many people as possible from all over the world who like doing the sorts of things you do and have the same passion and drive. This way you are able to share your life experiences with them and they will appreciate, participate, and interact in return. You post messages to your wall often that your friends and internet acquaintances can see. Some may engage by pressing the like button to let you know they read your note and agree with you. A few may even respond with more enthusiasm and script a personal comment of encouragement.

Communication is key

Successful network marketing is a give and take proposition. It is important to be available and build your relationships. Take the time to listen and learn from others as well as offer advice and engage in conversations.

One of the mistakes people often make is that they overly promote their opportunities.

Don't send out too many messages to your group's fans that all pretty much say the same thing and are blatantly pushing your business. After the first few, your messages will most likely be automatically deleted without review if this is what you do.

Most of us are eager to read emails from family members and close friends, but we tend not to have time available to read ones we suspect to be advertisements. This is human nature since time is valuable to us and we don't want to waste it on the frivolous unimportant stuff.

I prefer to read messages that are personal in nature, such as notes of well wishes, or inquiries made with genuine concern and friendly interest - Not the ones where someone is promoting their latest greatest get rich quick scheme. These kinds of messages are extremely annoying, they smell of a scam, and they actually sabotage your efforts.

My suggestion is to be very subtle. You can send a "How are you doing?" note and then briefly mention something such as "This has been a stressful week for me, I'm glad the weekend is finally here and I can relax for a couple days..." The place for your website promotional scrap is below your name, like an after thought. A curious friend will investigate to see what your website is about, whereas those who aren't interested won't be as likely to flag your messages as junk mail or spam.

The Number One & Most Important Strategy

Invite friends! Lots of them! The more the merrier!!!

If Facebook is more to you than a place to connect and keep up with a few or your friends, you need to expand your acquaintances as far a possible. There is currently a limit on how many friends you can have. For most of us this isn't a problem, but I suppose for some who have been on Facebook many years and work it regularly like a full time job, acquiring 5000 Facebook friends could happen pretty quickly. I've come across a few who have opened up a second Facebook account to get around the rules and accommodate more connections. Another option would be to sort through and delete some of your contacts that aren't really needed. This is time consuming though because it requires reviewing profiles to see who you want to keep and analyzing and determining who you can weed out.

Back to the subject of inviting friends. You can send a message out with each request. Something like this: "We don't actually know each other, but we have several mutual friends in common. Please accept my invitation if you like making new friends on Facebook." This helps so you don't get responses back that say, "I'm sorry to ask, but do we know each other?"

Game Invites

I used to participate in a few of the games and accept some (but not all) of the game invites that I received.

My favorite game was Cafe World, so I would accept the gifts from this application, ignoring most of the others because I didn't have the time to play too many. I chose to play Cafe World because it didn't require as much of my time as most of the other games did.

When accepting gifts, I would scroll up in between each gift's acceptance to see what mutual friend recommendations Facebook suggested so I could send invitations to them. (Notice I say used to - This does work to build your friend list and connect with people who have a common interest in the game you play, but it became too much of a time waster for me and I ended up letting go of ALL the games to concentrate instead more fully on more productive things.

I remember at the time a helpful gentleman who was in multilevel marketing who tried to warn me that it wasn't a good idea to play the games. He said I needed to stay focused on things that would help me earn money, and the games distract from that, but at the time I thought I knew what was best for me better than he did. Needless to say, I do admit now that he was definitely on the right track here, and I was in fact, just as he said, wasting a lot of my time. If you don't believe me, go ahead and play them, eventually you'll see as I did, that they truly are a waste of time.

Share A Lot

Okay, I said inviting was the number one most important thing. Well, this is the next most important thing: SHARE A LOT. Everything you love, articles you read, photos you take, what you had for dinner. Don't hold back, tell your story on Facebook. Share your life with everyone in your Facebook circle. What? That's Google+! If you have an account with them, Twitter, My Space, share your stuff all those places too. Sometimes you will get comments on what you post, other times you may not. Don't worry about it, just keep doing it. Don't just share your own things. When you come across something you like, go ahead and share, others will see you doing this and begin to return the favor. It's amazing how this works. The more you share the more it can come back to you.

What's the Point of Facebook

While searching the internet looking for some more ideas to trigger thoughts and strategies for building a strong social network on Facebook, I came across Linda Hewlett's Positive Spin blog post entitled "What's the Point of Facebook". Ironic that it's called Positive Spin since the gist of the blog dialog is dealing with the question of whether or not there's a good enough reason for her to keep her Facebook account and a whole list of reasons why it seems to be pointless and unnecessary to keep it. Sorry to say it Linda, but those are pretty lame reasons. We know it's not about true friendships, and that for many of us it is all about building up acquaintances for business. That our real objective is for advertising and marketing purposes, and to increase our prospects and ultimately bring in increased revenues.

It doesn't matter whether or not she sees the point and keeps her account or not, many of us do have good reason to keep our Facebook accounts open and active because they are valuable to us. We connect to others that are already connected to us there. It is our platform. Not the only one, but at the moment it is the best one because the majority of the online community is nowhere else but on Facebook. They are the largest online social network. That in itself is a big enough reason for choosing them over any of the other social networking sites. Sorry Twitter and Google+, you have a lot of catching up to do to be on the same playing field as them.

Facebook will continue to grow. Have you seen the commercial on television yet with Katie Couric? If not, tune in to ABC; they will probably be showing another one soon. Facebook is here to stay. It's addictive qualities breed opportunities that entrepreneurs can successfully tap into.


    0 of 8192 characters used
    Post Comment
    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you Jackie Lynnley. I try to get on Facebook regularly and do something. Pinterest distracts me now sometimes. It seems there is always something.

    • Jackie Lynnley profile image

      Jackie Lynnley 

      8 years ago from the beautiful south

      Great read, now I am glad I have stayed away from games, but Ihad no time for them and you get so many invites it seems mean to ignore but I suppose they understand. I am enjoying FB more now than ever and starting to look around and comment more, hopefully it will help me soon without the outlet I hoped to have here but now won't. Thank you!

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you girishpuri, for taking a moment to comment and for voting useful.

    • girishpuri profile image

      Girish puri 

      8 years ago from NCR , INDIA

      very good suggestions, thank, voted useful.

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you Ms. Dora. I'm glad you found the information was helpful.

    • MsDora profile image

      Dora Weithers 

      8 years ago from The Caribbean

      Thanks from me too. Very helpful!

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you Angela and Peggy for your feedback. I'm glad you found this hub useful and highly appreciate your votes up!

    • Angela Kane profile image

      Angela Kane 

      8 years ago from Las Vegas, Nevada

      Thanks for the tips and suggestions. I will follow a few of the strategies above to grow my network. Voted useful.

    • Peggy W profile image

      Peggy Woods 

      8 years ago from Houston, Texas

      I am very inactive on FB. Take a look every now & again & do occasionally share things. I have limited my FB friends to only people that I know, unlike twitter where they are mostly strangers to me. Perhaps I need to rethink my approach to it? Voted interesting and up.

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you Suzette, Angela and Vinaya for your comments. I'm glad you found this hub to be informative and helpful.

    • Vinaya Ghimire profile image

      Vinaya Ghimire 

      8 years ago from Nepal

      I don't share much, and I don't send friend requests. After reading this maybe I will change myself. Thanks for sharing your experience.

    • Angela Brummer profile image

      Angela Brummer 

      8 years ago from Lincoln, Nebraska

      Great advice. All new information to me! Thanks!

    • suzettenaples profile image

      Suzette Walker 

      8 years ago from Taos, NM

      Good advice and very informative!

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Thank you Tammy. Facebook and Hubpages connect wonderfully together. I love them both!!!

    • tammyswallow profile image


      8 years ago from North Carolina

      This is a great suggestion and a well written hub. I have had more reads on my hubs on Facebook than I have had on Hubpages. Wonderful hub!

    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      Taking this opportunity to say thank you to everyone who has left a comment. I appreciate your feedback very much!

    • rajan jolly profile image

      Rajan Singh Jolly 

      8 years ago from From Mumbai, presently in Jalandhar, INDIA.

      Great advice. Thank you.

      voted up.

    • thougtforce profile image

      Christina Lornemark 

      8 years ago from Sweden

      Very good advices about how to use FaceBook! I know that I could improve on sharing my life and I am working on it! Very useful hub with many good tips that will save time for others since it is so easy to get distracted on FB! Thank you for sharing your experience. Voted up, useful interesting and sharing!


    • Cathleena Beams profile imageAUTHOR

      Cathleena Beams 

      8 years ago from Tennessee

      My apologies to the one who responded and I had to remove it because there were spelling and grammatical errors. I do appreciate each and every one who takes the time to leave a comment on my hubs. Thank you to everyone!

    • Angela Brummer profile image

      Angela Brummer 

      8 years ago from Lincoln, Nebraska

      Thank you GREAT ADVICE!

    • billd01603 profile image


      8 years ago from Worcester

      Thanks, Cathleena. Good useful Hub. Voted up. I may do a few things you suggest

    • billybuc profile image

      Bill Holland 

      8 years ago from Olympia, WA

      Good suggestions and strategies! Thank you for the tips.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)