ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Viral Marketing: The Art Of A Viral Video

Updated on August 1, 2009

How To Create A Viral Video

Viral videos are all over the internet and understanding how they get hits is the best thing that you can do if you decide to create your very own viral video. Viral videos are those certain types of videos that seem to get spread far and wide over the internet, the content might be crazy or inspiring or just downright bizzare but it's intriguing and people click play to find out.

The viral nature of videos make it easy to share them by emailing them, linking or embedding them almost anywhere on the web and so the art of of a viral video is one of a unique angle, a hook,something that grabs the potential viewer and this all starts with the title.

The title of a video is just like a headline and it signposts your video along with the description and if you tie them into current news or network trends such as tv programs that lots of viewers watch then this has the potential to go viral on the net, but of course you aren't limited to these few points.

I've seen some weird videos that have gone totally viral on youtube with millions of hits, take Bum Hand for example, it is a short 40 second video with a hand that is a bum and that's it, but it went all across YouTube and reached over 1 million views, pretty good for a simple idea.

Bum Hand - A Viral Short Video

Being Inventive Certainly Helps

 Are you quite good at video editing, then you could make some pretty unique videos, I found a couple of stop motion videos that just amazed me and they must have amazed others too because the hits are over 1 and a half million, so that to me is some good figures for a viral video, people have rated it five stars, lots of comments and others would have spread that video furter than it would have took with just the one person trying to share it.

Being inventive with any media can prove to give really great results and video is no different, it seems that video uploading there is no end in sight, from people doing crazy stuff to serious business building stuff, there is a demand for video content whether it be some crazy lass eating a jaffa cake or tose classic Japanese outtake clips that just make me giggle. The art of the viral video is here to stay.

Inventive Stop Motion Video

Tony VS Paul Stop Motion Fight Video

Getting Noticed For Fame

 What has happened quite recently is the fact of people using Youtube as a way of promoting things whether directly or indirectly by others sharing tv clips uploaded to youtube, this usually gives positive feedback and publicity for those who may have missed a special epsiode or live tv show at the time, to watch an uploaded video is like watching the best highlight of that program, so the message is communicated by clicking play.

Alot of people set up a channel on Yortube and othervideo sharing sites to give people value with whatever subject they know about or if they have a certaintalent such as music they can play to an audience that just might spread the word for them if they are any good, viral videos are sometimes hard to achieve but with this it takes a litle hard work to study those who have recieved high viewing figures and stick with it....I know I sure am.

Seen any good viral videos that have spread like the link in the comments below!

    0 of 8192 characters used
    Post Comment

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      Your welcome tdarby.

      Viral videos have the power to drive huge volumes of traffic to whatever you promote or do, so it's worth a shot to create some videos.

    • waynet profile imageAUTHOR

      Wayne Tully 

      9 years ago from Hull City United Kingdom

      Cheers Funnebone!

      That was great, over 4 million views and that one was ace, catching sunglasses on his face must have taken some practice, either that or it's an illusion!

    • tdarby profile image


      9 years ago

      Great Hub--thanks. I am trying to come up with a really good viral video to market my website where I sell knives. If you come up with a great idea, let me know. We are thinking we may go with "will it cut" patterned after the will it blend series that is so popular. Thanks for the viral video tips.

    • funnebone profile image


      9 years ago from Philadelphia Pa


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)