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The Importance of Choosing the Right Internet Service Provider (ISP)

Updated on October 15, 2017
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Hi I'm Mira, a coffee junkie- striving to become a better person who also finds passion in traveling, adventures,reading, cooking and eating

The Internet has become a constant fixture in our lives. Whether you’re a sole entrepreneur or running a business across the country, a day, or even a few minutes without internet connectivity could result in operational downtime, profit loss, and reputational damage. Because of the internet’s capability to shrink the world in terms of reach and real-time access of information, it has become the digital bloodline of most enterprises making it an integral part of business.

With today’s fast-paced technological advancements as well as the ever changing threat landscape, many commercial and industrial organizations struggle to keep up with the digital world. While there are several variables that keep an enterprise afloat, one of the most overlooked aspects of maintaining business operations is keeping their network stable and secure. Unfortunately, many businesses still fail to recognize this IT problem. So what should you look for in a business-focused provider? Before you plug and play, it is always better to do some research first in order to get adequate, proper information about your next ISP.

There’s no one-off solution to choosing the right ISP for your business. Your decision should depend on the company’s needs, size, and budget. While most businesses choose their ISP based on familiarity or price, there are other factors in determining the type of service your business requires.

For small businesses, price and reliability will be your obvious yardsticks. You’ll need to think ahead in terms of the company’s growth potential, which means you’ll have to take into account your data requirements overtime. Some ISPs may offer cheap services that you might find convenient for your immediate needs. However, “cheap” may eventually become expensive in the long run when your business starts requiring more services.


Enterprise-level needs would require higher speed, better upload capacity, and data connectivity. It is best to consult with each ISP to understand their differences and for you to be able to compare accordingly. Remember, a good ISP will make an effort to explain the fine print and help you get a comprehensive view that covers both your short and long term goals.

Ultimately, your decision will spell the difference between profit and loss. While no ISP is perfect, your experience with them is the only way to gauge whether they are the right one for your business needs or not. Don’t forget, smart business owners target optimum production at the end of the day.

© 2017 Mirasol Ojena

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