ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Rise of Tiktok amid the Pandemic

Updated on July 23, 2020
Rhylee Suyom profile image

Rhylee Suyom has hopped in three different worlds: the academe, the corporate, and the media. He enjoys being with nature and his family.

Source

The Rise of Tiktok amid the Pandemic

One of the most sought-after applications in smartphones is TikTok. Lasting for a few seconds to a couple of minutes, people have gone crazy over the idea of having a stage to sing, dub, or dance to stardom. With the Covid-19 taking a toll on people’s jobs and recreation, Tiktok opened the opportunity for leisure and fun through social media and the rest of the world being the target audience.

The Knack that is TikTok

TikTok has been running for some years until it had its blast during the pandemic. According to its official website, TikTok is regarded to be the leading destination for short-form videos or videos that are only a few seconds or minutes long. Their objective is to bring joy as well as to inspire creativity among their users (TikTok.com, 2020). Aside from this, another objective is to use TikTok to do good. It aims to inspire and motivate the current generation to have a good impact on the society and on the planet as TikTok is used as platform to spread awareness (TikTok.com, 2020). It should be noted that TikTok has its offices all over the world including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. Its dance hits and other trending challenges surface even beyond the site.

Confidence and TikTok

Source

Boosting One’s Confidence through TikTok

On the other hand, the unstated objectives of this platform could be to allow people to have an avenue to build their self-confidence. It can also be a way to form a fan base as well as to kill boredom. This was apparent during the stay home periods. This application has been studied as well and it was found out that positive relationship is existing between product positioning, variety of content, perceived popularity of TikTok and its uniqueness (Hou, 2020). This proves how TikTok can have an immense impact of between users and their contents.

Who uses the App?

As for its users, millennials and gen Z are the ones who usually use TikTok. In case of gender, there might be more female users compared to male users. This is due to the videos that we see on the app and the usual performers that we see on these videos. And, in parallel to this, the usual users of TikTok are teenagers. Moreover, Asia ranks one in terms of the place where TikTok is highly used (Iqbal, 2020). Matching with our brainstorming, females are more likely to be users of TikTok compared to males.

The roles can be usually be divided between the performer and the audience. These roles may swap from time to time since performers are also part of the audience whenever possible. The formal role as stated in the website is the creator (TikTok.com, 2020.). These refer to all users of the app if they create videos. For our brainstorming, we just practically made the general role more specific, but the term used by TikTok is more encompassing and more accurate.

The TikTok Rules

These will have rules to follow. The officially states that it intends to encourage creativity and happiness. The website of the application states that dangerous individuals and forms of terrorism are barred from the site. Illegal activities and goods are also not permitted as well as use of weapons, promotion of criminal activities, violence, self-harm, harassment, bullying and other morally unacceptable deeds (TikTok.com, 2020.). These are explicitly stated in detail in the website. On the other hand, the unwritten rule in this avenue is to keep your videos entertaining. It should be funny or inspiring or entertaining. The people should look their best in their videos as well. Aside from this, editing is a must.

The Magical Ingredients for TikTok Experience

Lastly, the tools needed for the use of this app include a smartphone, a headset, and an internet connection. Others will not even need headset anymore. If I were to explain this app to someone who never heard about it, I would stay that this can be downloaded through App Store or Google Play. He/she should investigate the trending songs or music that he/she wants to dance. He/she should practice first as well. After that, they could edit the video and then upload the video on TikTok afterwards. The application is not demanding making it easy to use to many people.

References

"Community Guidelines". Tiktok.Com, 2020, https://www.tiktok.com/community-guidelines?lang=en.

"Join Tiktok". Careers. Tiktok.Com, 2020, https://careers.tiktok.com/.

Hou, Liqian. (2020)."Study on The Perceived Popularity of Tiktok". Dspace.Bu.Ac.Th, http://dspace.bu.ac.th/jspui/handle/123456789/3649.

Iqbal, Ansoor. (2020), "Tiktok Revenue and Usage Statistics (2020)". Business of Apps, https://www.businessofapps.com/data/tik-tok-statistics/.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)