ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Value of Footer Links

Updated on February 8, 2010

Are Footer Links Bad for Your Site?

Footer links can sometimes be a drag.
Footer links can sometimes be a drag.

Introduction to Footer Links

Footer links are basically the links down at the bottom of your website.  These are pretty common on a lot of websites, and many people choose to sell links in this position.

A recent interview with Matt Cutts (See Below) however revealed that Google may currently, and may in the future, class footer links as a lower quality to that of the in text, or sidebar, links.

A footer link is generally classed as a link at the bottom of a page, sometimes kept in a specific footer tag.  These links have often been the domain of cheap sales links, terms of service, and contact links. 


Matt Cutts Reveals the Truth on Footer Links

So are Footer Links Good or Bad?

Footer links can still be good, however, they now may be 'less good' than before. Since footer links may be lower in value than before, then not only will they give less credit to those being linked to, but they will still reduce the value of your own page since it is an outgoing link.

This means that while a footer link is no different than any other link to the person who has put the link on their page, the recepient will receive a lower value link than one that was placed in the body.

Of course, Matt Cutts has left this open, he uses the phrase 'reserve the right' quite a lot, which suggests that if Google has not have implemented any of these changes just yet, they will be bringing them in soon.

Does This Mean I Should Get Rid of Footer Links?

Definately not!

Footer links still have a pretty important role to play, and are a pretty good way to place backlinks, without disturbing the cleanliness of your website.

Footer Links are still pretty similar to your normal links, but maybe it is better to use them for external only, or no-follow internal, links. You can use these and keep the quality of your pages high, with no detrimental effects on pages such as Contact, Sitemap, or Terms of Service.

Do you have a Hubpages Account?

Comments

    0 of 8192 characters used
    Post Comment

    • SubmissionWork profile image

      SubmissionWork 

      8 years ago from India

      Thanks to all those link spammers who helped footer link to be spammy.

      Just have contextual links from the relevant websites and you will be in winning position.

    • profile image

      cosette 

      8 years ago

      heh, that picture caught my eye. good job! :)

    • thisisoli profile imageAUTHOR

      thisisoli 

      8 years ago from Austin, Texas (From York, England!)

      No follow is not effective at all anymore :p

      Unfortunately Google is lowering the quality of Footer links!

    • Peter Hoggan profile image

      Peter Hoggan 

      8 years ago from Scotland

      Using nofollow to funnel PageRank isn't as effective as it once was. One way still left open is to use footer links to double the amount of PageRank flowing to the most important pages. (this is assuming you have your most important links already in your main navigation)

    • thisisoli profile imageAUTHOR

      thisisoli 

      8 years ago from Austin, Texas (From York, England!)

      Footer links are placed right at the bottom of the page, those at the end of the article should be fine!

    • shazwellyn profile image

      shazwellyn 

      8 years ago from Great Britain

      I use footer links a lot on my hubs, although these are more for my other hubpages articles. When you mean footer ... you do mean at the end of the article as opposed the end of the page... like yours where it says Ads by Google. Thanks x

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)