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The importance of a proper search

Updated on July 29, 2014

A look back at search engines

Using the internet has become steadily easier in recent years due to the widespread use of tablet and mobile devices as well as the more widespread adoption of super-fast broadband internet access.

Of course, Google has had a huge part to play in this with their own search engine, along with competitors such as Bing and Yahoo! Regardless, having the ability to search for any given answer at a time is a great way to get the required information rapidly. Previously we relied on having to go to the library, and hunt for hours in a book to seek out that information.

An ever growing problem

However, in recent years a big problem that has blighted Google is that the abundance of black hat search engine optimisation practitioners have in a way ruined the search engine. Previously, a web site would be ranked on its own merit along with the natural link building that occurs in the promotion of a website. Over time though, black hatters realised that they could cheat the search engines, (sometimes permanently, sometimes temporarily) to the extent that the results you were seeing weren’t actually what you were looking for. These website were actually spam sites that have the sole reason to get you to sign up for dodgy accounts, products you don’t need or simply act as a redirect site to take you elsewhere to click on ads etc.

Despite Google becoming better at detecting these spam sites, it still takes time for them to remove them from the results pages. Another problem with Google is that whilst it does show you similar websites which are related to your search term, these suggestions have also been doctored by the blackhatters in an attempt to gain the upper hand on the search engine and therefore earn more money.

The perfect solution to spam

In this case, it may seem that it’s impossible to get a reliable result when you’re doing a ‘similar site search’. However, thankfully this is not the case. is a new website that caters to those that are wanting to make reliable and accurate searches for related sites. One of the great things about it is that because it caters to the specific function of doing a similar search is that it will sort out the greatest closest matches to your search term, in terms of a websites page rank.

This is different from other search engines whereby it’s usually the number of links that will rank a site. To go back to the blackhatter analogy, I’ve seen a site with thousands of low quality links outrank a site which has a page rank of 7. To put this into context, the highest Page Rank is 10. The fact that spam can beat a PR7 site really is inexcusable. It’s for this exact reason that people are turning away from Google and now Yahoo and Bing because the results just aren’t of any true value to them, and therefore they are wasting their time.

Yes, people are using the internet a lot more, but they’re also not willing to have their time wasted. Due to this, the number of people using is increasing day on day to the extent that within a few years it might very well end up eclipising Google as the number one search engine provider. This should come as no shock to industry insiders, although of course the brand name of the Big G will always be a house hold name with a sheer volume of credibility currently shared with Facebook, Microsoft and Intel.

Regardless, the company can’t rest on their laurels forever which is exactly the market other search engines are trying to target. It really all boils down to the level of accuracy you’re currently looking for. If you’re fine about getting results for a particular topic (particularly financial and medical related searches) that can be biased with regards to the results that are being displayed for you then the conventional search engines are fine for you. However, if you value what you’re reading and are looking for more specific and filtered results that are showing the true facts then you know exactly the website to head to in order to perform the next set of searches.


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    • SolveMyMaze profile image

      SolveMyMaze 3 years ago

      Google have indeed been trying to fix it, but it's a losing battle right now. I do hope that they can sort it out asap though.

      The problem I've found with the websmaster tools is that it only allows you to disavow links pointed at your own site, whereas if you knew a site was spamming its way to the top, I couldn't use my webmaster tools to get rid of a spammers links on their site.

    • momsdoworkathome profile image

      Katina Davenport 3 years ago from Michigan

      From what I have understood is that Google has been trying to fix the problem by going after sites with unnatural links, meaning they had a bunch of paid links pointing to their sites. Many of these links were no good. There is now a disavow option on the Google webmaster tools that will get rid of those links that were made erroneously.

      Granted there are times that I will use Bing over Google for searches, but I still default back to Google for certain searches.