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Top 3 Blog SEO Tips: The Do's and Dont's

Updated on March 13, 2013
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I'm convinced that absolutely everyone and their mother's dog should have their own blog - it really doesn't matter what you do, in this age of technology and Internet, some of the most valuable real estate you can own is the content on your website (well I suppose you can rule that out if you're a monk or something). I could ramble on and on for hours and prove to you how just about every person's career can be twice as effective by simply adding a blog to their tool set, but I won't.

This article is about blog SEO, and I'll get straight to the point.

The Top 3 Essential Blog SEO Tips

  1. Content (surprise): If you've done any research whatsoever you'll have come across the phrase "Content is king", and guess what - in 2013 this concept is still true. And why shouldn't it be? The entire purpose of search engines is to lead people to relevant, quality content. So give it to them!
  2. Diversify: When I say diversify, I'm talking about the variety of your strategy. This is a very general statement to give you the heads up, but essential nonetheless. Google is constantly changing their algorithms in their quest for holy-grail search engine perfection, and if your bread and butter is say, link-building, and Google figures out that links from crappy sites shouldn't help you but should rather hurt you, then your blog just may eat it hard. Be careful with your strategy - the only focus that should ever outweigh the others is Tip#1: quality content. You can never go wrong with that.
  3. Crawlability: This is a made up word (I didn't make it up) and I like it. Google's web spider crawls the Internet in a never ending search for high quality content, and assigns ranks to each of you blog's articles. Unfortunately for some of us, our content looks great to human eyes, but not so much to the Google spider. One way to create a crawlable web is to link your blog posts together (Like this post? read more here). Don't click that link unless you're a freelance writer by the way. You kill two birds when you do this because these links both enhance your SEO and makes your blog sticky, that is, your audience is more likely to get stuck in your web of links as you lead them from relevant post to relevant post.

Yes, there's more to it than just that, but if I wrote everything in one post, I'd be breaking Tip#2. And I don't think my attention span is quite up to the task...

On to do's and don'ts!

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SEO Do's and Dont's

Do:

Create high quality, rich in strong keywords. Google and other search engines are looking for quality, and I don't know exactly how they're web crawlers filter out low quality, but they do. So keep your content readable and professional, and fill it with popular and relevant key words (use Google's keyword tool).

Don't:
Avoid duplicate content. It's hard to say whether you'll be penalized for say, an article on your blog that you posted to hubpages with a clear backlink to your site. Most experts seem to think this is okay, but I haven't tested that out yet, so I avoid even that.

Do:

Update your blog regularly - daily is best! Google loves fresh content.

Don't:
Put all your SEO strategy eggs in one basket.

Do:

Enhance your blog's crawlability by weaving a web of links and indexing your blog well so the Google spider can crawl it. Happy Google spider = happy blog ranking.

Don't:

Expect your blog to blossom over night. SEO takes time, especially if you're just starting out. It's best to treat your blog like a plant, watering and fertilizing it regularly, and watching it grow.

Do:

Watch your blog grow by taking advantage of Google Analytics, where you can analyze your blog's health through a wealth of website analyzing tools. It's free, and one of the best tools you can utilize to verify the success of your SEO strategy.


Don't:

Hire someone to work on your SEO unless you trust them completely. I've seen too many people watch their fledgling blog crash and die after they let some self-professed SEO guru tinker with black hat tactics.

Final Thoughts

So there it is! There's a lot more information that is just as vital, but hopefully this will get you started down the right path - My last thought is this: I mentioned black hat SEO and shady SEO gurus - My last personal piece of advice is to stick to white hat tactics, quality content being at the top of the list. Like I said earlier, you simply can't go wrong with great content, and it's well worth your time researching exactly what quality content is, from a human reader perspective, and Google's.

I hope this article has given you some good insight into blog SEO, and if you're looking for more, stick around - I'll write more soon!


Keep at your blog and don't give up, before you know it you'll be ranking high and as happy as this little guy. (and there goes my photo relevance... I couldn't resist - look at that face!)

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    • markhughneri profile image

      markhughneri 4 years ago

      Great post! However, do you think I should avoid posting my blog posts to my hubs?

    • jrueff profile image
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      Joshua Rueff 4 years ago from Kansas City

      Thanks! From what I've researched, it shouldn't hurt your rankings as long as it's clear that the material is yours - I just haven't had the chance to test that theory in depth.

      Another thing to consider though: If a person reads your posts here and likes them so much that they go to your blog, they may be disappointed to see the same articles they read here on hubpages.

      I know if I find all of the same info on a person's blog as on the site I originally found them on, I usually abandon one of the two (usually the blog because I'm used to following them on the other platform).

      Hope that helps!

    • moumitadasgupta86 profile image

      Moumita Dasgupta 4 years ago from Kolkata

      The post is quite well arranged, and the tips are useful. Well a small suggestion if you have choosen the tips to improve your backlinks in the third point instead of the crawling portion then it would have been better. Since in SEO backlinks are the major factor just after content. Though you are writing about BLOG but if you mention SEO then backlinks are must.

    • jrueff profile image
      Author

      Joshua Rueff 4 years ago from Kansas City

      Thanks! This is a great suggestion - I didn't cover as much as I would have liked to, and you're right, backlinks are certainly a must. I really think I should write an entire article on how to obtain quality backlinks (a skill I need to sharpen myself). Good stuff.

    • moumitadasgupta86 profile image

      Moumita Dasgupta 4 years ago from Kolkata

      You are welcome, if my suggestions work for you am happy!

    • jrueff profile image
      Author

      Joshua Rueff 4 years ago from Kansas City

      They certainly do, thanks - I'm looking forward to reading more of your hubs by the way!

    • zeke2100 profile image

      zeke2100 4 years ago

      Jeff,

      Do you have a personal blog outside of hubpages and what is the URL?

    • jrueff profile image
      Author

      Joshua Rueff 4 years ago from Kansas City

      I do, my personal blog is www.livingapex.com - my collection of minimalist living tips, leadership concepts, and health/fitness articles.

      And it's Josh ;)

    • zeke2100 profile image

      zeke2100 4 years ago

      Josh,

      I checked the Google pagerank of your blog. How long have you been blogging?

    • jrueff profile image
      Author

      Joshua Rueff 4 years ago from Kansas City

      Hey Zeke,

      I think I've had that blog up for maybe... 5 months? How long I've been blogging elsewhere is another story, probably about 2 years oh so.

    • bydojo profile image

      Ramona Jar 4 years ago from Romania

      Good stuff. Offer good content, that solves a problem and informs your readers. Make sure you don't stuff your keywords, but do mention the ones you want to rank for. Be consistent in your effort and you'll see good results.

    • profile image

      bhumikaG 3 years ago from New Jersey

      i wanted to see what you would say about video curation sites..getting them optimized is tough. i have a pharmacy career blog and curate relevant videos. http://pharmashe.blogspot.com

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