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4 Basic Content Marketing tips for Online Businesses

Updated on February 14, 2018
Rahma Khan profile image

Rahma loves traveling, technology & food. Being a millennial herself, she loves to write about the challenges faced by millennials every day

With the rapid rise in internet usage and the extensive benefits of connectivity it offers, businesses have been offered with a wide platform to create, market and sell their products to the targeted customers in a more convenient and a less costly way.

However, it is important to note that as the internet has now become an extremely crowded place, therefore, the competition is very tight which makes targetting your specified audience a complex task.

Following are 4 basic tips to gain success in your new online business:

1. Selection of the Right Platform:

Nowadays, selecting a medium to market your business isn’t limited to the physical mediums. If your target audience is the young generation, particularly, people in their twenties or thirties, then social media is the best medium to connect with them.Create targeted sponsored ads or collaborate with influential people with a high following to endorse the products. In case of online channels, it is beneficial to identify the channels your target audience watch the most and then serving up context-relevant content.

2. Don't keep Unrealistic Time Expectations

It is essential to understand that it takes a long time for high-quality content to be planned, produced and promoted. Many of online stores owners underestimate the time needed to create good quality content and overestimate the time it takes for published content to look good enough to SEO companies in order to make it appear at high ranks in Google search results.

3. Prioritizing Customer Segments:

Being aware of the targeted customer segments help to know exactly which customers you’re talking to while creating content or other marketing materials. By creating dedicated and effective content which can directly influence the customer is the key to ensure success in an online business.

4. Make Testimonials more Persuasive:

Most of the times, businesses do not focus on the significance of testimonials. But they can certainly help you boost your reputation and share valuable information with potential customers. Moreover, testimonials also greatly benefit in highlighting the credibility of the business, which develops more trust in the customers towards the business.

The Internet is the ideal place for content marketing. But with all of the different platforms and methods out there, it can be difficult for small businesses to navigate.

© 2018 Rahma Khan

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