ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Trends of Digital Marketing 2020

Updated on June 3, 2020
Deepak Kharbanda profile image

I am @DeepakKharbanda. I have joined Pepperdine University to complete the Masters in Business Administration (MBA) program. I am also now

2019 was the busy era of for the marketers. Each and every marketer was busy to flooding the marketing about what will be the new trends of digital marketing in 2020. In this modern era internet has transformed the way we view and experienced the world.

Basically, its 2020 and a new decade of digital marketing. In this digital era of 2020 we will explore some trends of digital marketing which will help the marketers to adopt this Digital Marketing tactics.

Here are the marketing trends to keep an eye on this year.

1. CHATBOTS

Chatbots will play an important part in digital marketing in 2020. This AI-based technology uses to get instant messaging and can do chat in real-time, day or night, with your customers or site visitors.

Most of the brands come up with an idea of chatbots on their websites. In this digital era chatbots help to lead the conversational marketing revolution. Basically, chatbots have the ability to engage with prospects and customers assemble as possible.

2. VIDEO MARKETING

In many decades video marketing was not common in the marketing field. But for now, in 2020 it's becoming an important part of digital marketing and plays a very essential role in the digital world.

Now, videos have become the most popular way to advertise your products. Not only that customers want to learn about new products through video marketing. But don’t think that YouTube is just a way to upload the videos no, because there are plenty of ways to engage the customers with your video you can post a video on Facebook, Instagram, Linkedin, Twitter, and many other platforms. One more feature is that you can start the live broadcast on Facebook, Instagram, and YouTube

3. SOCIAL MESSAGING APP

Social Media apps like Instagram, Facebook, and WhatsApp are no longer just to transfer the messages with friends and family. Trends have changed because these apps are converting popular ways for businesses to communicate with their customers. Facebook Messenger sees over 10 billion messages transferred between individuals and businesses each month.

Messaging apps are popular for businesses because customers find it convenient and accessible to have direct contact with companies. Also, it allows for extremely personalized marketing, which we already know people love

4. VISUAL SEARCH

Visual search is also playing a vital role in the digital era. This trend can take the user experience on a new level.

This visual helps people to find a more reliable result. It operates like people will upload the image or URL of the image on google image search so they will get the specific and desired result.

5. INFLUNCER MARKETING

In 2020 the most trending marketing is influencer marketing. Nowadays, social media is managed by influencers who are getting paid excessive amounts to promote brands.

The selection of this trend can be seen from both prospects. One can be seen by the number of influencers on social media. Second can be seen as an increase in marketing spend on influencer marketing by businesses.

Investing in influencers is much cheaper than running paid ad campaigns and it delivers good results. Moreover, influencers can help marketers to accomplish a variety of marketing goals. These are the two main motives why it has become so successful and, it is continuously getting more active.

6. PAID ADVERTISING

Most of the companies have the portion of a paid advertisement for different platforms it’s important for paid advertising in 2020 and, it helps the companies to meet your customers where they already are. Through social media analytics and engagement rates, you can instantly determine potential paths for paid advertising.

Most of the users spend time and interacting with short videos and stories like TikTok and Snapchat. It could be worth investing in it. Allocate a small portion of your paid advertising budget to explore and test relevant sources that could help meet you where your buyers spend time.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)