ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Useful Facebook Features Besides Social Networking: Best Ways to Use Facebook

Updated on December 17, 2017
Rock_nj profile image

I enjoy writing about a wide variety of topics that draw upon my decades of life experiences. I hope you enjoy reading my articles.

Facebook has become part of every day life over the past few years for many people, as they have found the popular social networking site to be a convenient and fun way to keep in touch with friends and family (their social network). While the social networking aspect dominates people’s use and view of Facebook, to get the most out of the Facebook experience, it is important to understand that there are many useful Facebook features besides social networking that are often overlooked. Some of these features benefit Facebook users, such as artists, job seekers, and those wanting to keep up to date on their personal interests, while other features benefit advertisers and local businesses trying to reach potential customers.

Get To Know The Useful Facebook Features Besides Social Networking

Using The Facebook News Feed as a Personal News Feed

In addition to Facebook being famous as the hub of Internet social networking, Facebook’s “Like Button” feature has gained a great deal of notoriety, and has become a household word that any Internet savvy people understands. As a Facebook user casually surfs through Facebook and hits the Like Button, when they come across something that they like, the act of hitting the Like Button automatically puts the object of their like (be it a music group, an author, an actor, a company, a social movement, whatever) into their Facebook news feed, which pushes updates about their likes every time they log into and use Facebook.

Hitting the Like Button allows Facebook users to stay up to date on developments that are posted to the Facebook page that is the object of their like, which can be quite useful as a personal news feed for Facebook users. The personal news feed provides Facebook users the ability to follow the latest developments in things they like, no matter how popular or obscure their interest is. Selecting the Like Button pushes news to Facebook users about things that they like, such as: the latest news from their favorite music groups, news about their favorite actor’s next movie, or what is happening in a social movement that they support. Instead of having to spend precious time searching the Internet for information about what one likes, Facebook acts as a personal news feed that organizes the news a user wants to read regarding their interests and then feeds it to them as they use Facebook, which can be a very useful Facebook feature.

Using Facebook To Publish and Catalog Artistic Work and Build a Following

Artists from many walks of life, from photographers and cartoonists to writers and poets, amongst many others, utilize Facebook to catalog their artistic creations and share them with friends and fans. While there are many avenues on the Internet available to catalog and organize artistic creations, Facebook has the added value that it can also be used as a medium for sharing works of art with friends and followers to keep them up to date on one's latest artistic creations and obtain feedback. Some artists have even built a successful Facebook following from new fans that enjoy their works of art, which can help their artistic motivation and assist them with making a living from what they love to do.

Using Facebook To Find a Job

Facebook can be used in many ways to find a job. Being active on Facebook and networking with friends and people in an industry that one is seeking employment in is a powerful way to use Facebook during a job search. A large percentage of jobs in the Internet era are found via networking, and Facebook makes job networking even easier and more powerful than it ever was in the past. Using Facebook to find a job includes regularly updating one's job seeking status to friends on Facebook, so they can use their contacts and social networks to help the job seeker find their desired position. Also, joining Facebook groups that are associated with the industry that the job seeker is looking to land a job in is an important aspect of networking, since it is a good way to get close to those in the field who can offer advice and tips on job opportunities, as they become available.

Beyond networking, Facebook offers a service that is akin to Craig's List called Facebook Marketplace. Many different types of jobs are posted on Facebook Marketplace, and can be easily search to find one that fits a job seeker's criteria. Facebook also offers the advertising option for jobseekers who are willing to be proactive and advertise to the Facebook community that they are looking for a particular type of job. Advertising for jobs on Facebook can be effective for both freelances and full time job seekers.

Using Facebook To Target Advertising

The act of hitting the Like Button while using Facebook has a powerful advertising aspect, which is what really makes Facebook such a valuable franchise. With 901 Million active users and growing, Facebook continues to accumulate an enormous database of targeted consumer preferences that can be utilized by the advertising industry to target advertising to potential customers that already have a positive predisposition towards an advertised product or service. It is no coincidence that the ads one sees on Facebook are so aligned with what one likes.

It is nearly impossible for businesses that are trying to use their advertising dollars effectively to ignore this powerful way that the data collected from Facebook’s Like feature can be utilized to target potential customers who are more likely be interested in buying their product or service than those reached via blanket advertising campaigns. Businesses large and small can benefit from Facebook’s targeted advertising offerings.

Using Facebook To Promote a Local Business

Facebook collects geographic information about where Facebook users live and work, which can be utilized by local businesses to target advertising to people in their local area. This ability to target advertising to a very specific geographic area solves a major problem faced by local businesses that have few advertising dollars to work with. Instead of paying more than they need to pay to blanket an advertising market that falls both inside and outside of their service areas, local businesses can use Facebook to advertise to people that are exclusively within their service area.

When combined with Facebook’s Like feature, local advertising via Facebook can be even more effective. For example, if one runs a business that sells camping gear, they can screen for people in their area that have indicated through Facebook that they like camping. Just about any product or service that Facebook users indicate that they like can be utilized by local businesses to effectively target their advertisements to people in their area who are more likely to respond to ads that are tailored to their preferences.

It is important that local businesses also keep their Facebook profile page up to date with current and accurate contact information, since many Facebook users also utilize Facebook to search for local business contact information.

Additional Useful Facebook Features Besides Social Networking

While this article tried to cover all of the major Facebook features that are beyond casual social networking, there are likely other features that have been overlooked,. Furthermore, it is likely that additional non-social networking features will come into being on Facebook over time. Please feel free to use the comments section below to share your thoughts regarding useful Facebook features besides social networking that make using Facebook more useful and powerful.

How to use Facebook Applications

Facebook Features Besides Social Networking Poll

Have You Used Facebook Features Besides Social Networking?

See results

© 2012 John Coviello

Comments

    0 of 8192 characters used
    Post Comment
    • GetitScene profile image

      Dale Anderson 

      17 months ago from The High Seas

      Facebook gets a lot of grief from users and, to be honest, nearly every one that I know is dissatisfied with it and has already migrated to somewhere else or is in the process of moving to a similar site. But I use facebook as a kind of personal calendar so moving my entire life over to another service would be a major pain in the butt. Good article!

    • Rock_nj profile imageAUTHOR

      John Coviello 

      22 months ago from New Jersey

      I'm glad so many people have found this article to be useful. There is certainly a lot more to Facebook than just social networking. It is branching out into new areas all of the time.

    • Glenn Stok profile image

      Glenn Stok 

      2 years ago from Long Island, NY

      Google does the same thing as Facebook does with placing ads that are related to one's interest. That's why we see ads that are related to what we have recently been searching for, on almost any website we visit.

      I knew what you were saying about liking things causes ads related to those items to appear. I don't mind that, and actually find it useful. But I take it a step further, and I hide the listing of my likes in Facebook settings, because there's no reason for visitors to see that information.

    • EyesStraightAhead profile image

      Shell Vera 

      6 years ago from Connecticut, USA

      As always, a quality share. Love the idea of cataloging work!

    • StephanieBCrosby profile image

      Stephanie Bradberry 

      6 years ago from New Jersey

      These are some excellent ideas. I have fallen into the habit of only using Facebook to promote certain aspects of my businesses. But this Hub helps expand the potential of reaping the most of our time on social media. Thanks for sharing.

    • EuroNinila profile image

      Fotinoula Gypsyy 

      7 years ago from NYC BABY

      Great hub, fb has many useful features, and can be great for all types of networking. Thanks for sharing!

    • mailxpress profile image

      Michelle Cesare 

      7 years ago from New York

      Many people miss the obvious when seeking for a job. Facebook helps with word-of-mouth, FB helps with making connections easily and FB helps attract potential employers and I say this because I believe there are business owners and mangers who browse FB to see if they can find a good fit for the job. Using your profile as a way to introduce yourself and keeping it public can only help.

      I appreciate the way you described how FB uses our likes for advertisers to target an audience. I do notice that the ads shown on my Wall are usually about topics I have an interest in.

      I had a long weekend but wanted to come back to read your Hub because it's a topic I enjoy learning more about daily. Thanks so much for posting your Hub in my FB Group.

    • thesingernurse profile image

      Tina Siuagan 

      7 years ago from Rizal, Philippines

      This is very true. Facebook has other uses besides personal networking purposes. I use facebook to showcase the music of my rock band and through it, we were able to disseminate our recorded tracks and news on events and gigs.

      Very concise and informative. Thank you for sharing! :)

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)