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Updated on January 24, 2016



If you look into that link above, you will read an article telling you that Google has introduced a new algorithm that could potentially compress and make webpages smaller by 26%, sounds like it would save a lot of time when you are filtering through pages. They even made it open source, so all browsers could benefit from it.

However, I believe the question is, does it matter?


The picture above shows the average downloading speed in mbps, which shows you around how fast the world’s internet is in Taiwan (I still don’t like the idea of adding China after Taiwan). Taiwan is ranked in 11th, which for me, it’s pretty fast and there are no problem loading anything of sorts from my “Chrome" browser, texts and pictures, and now that they have disabled the function of loading videos in the background in advance, there doesn’t seem to be anything that would require internet speed that high from a home user.

Honestly, I don’t know if this is part of Google’s plan of pulling users back, or try to maintain a basic level of users on their browsers. I am saying this is because Google is no longer the biggest traffic referrer, Facebook is. What does it mean? It means Facebook are leading more and more users to different websites while lesser people are using browsers to search for information they need.

That’s just one of several reasons why I think Google’s attempt to try and increase speed on chrome isn’t going to work on regaining lost traffic. Another would be that Facebook’s advantage, in short, is that they make people spend more time on that platform, and people are connected to people around them which they would more likely to be having common topics to share around, and that creates traffic.

Lastly, yes, even though people are giving fewer minutes on browsers and search engines, but there are still demands on them. My favorite example would be the PC market. Duh, the PC industry cannot die out simply because there are always going to be demands, but that’s what we call a matured and declining industry, and that’s currently Google’s money cow.

I, personally, admires Google’s vision and ambition, and how they are turning revenue at their successful companies to other future promising(or not) fields. But if they want to continue their success, and I know they do, they will need to do a lot more to maintain their current income, tech industries die out fast these days, like really fast. Just look at IBM and Microsoft, they are still crawling out of the pit they’re in.



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