Web Sites, Design & Organic Searches: Why cheap is a terrible idea.
Logo beginnings, concepts.
First Impressions Count
When it comes to web presence your first impression absolutely counts. You wouldn't walk into a job interview in a tee shirt and flip flops. You wouldn't ask a client to meet you for lunch at McDonalds. You wouldn't print your resume` on your $40 dollar inkjet printer at home. First impressions count, in person and online.
Why would your web presence be any different? The moment a potential customer visits your website they immediately make assumptions. If you have a site that looks like a cheap template, with free clip art that you found online you can safely assume one thing: You're losing business.
Having a clean, beautifully designed site that is organized, customized, and professional is truly the key to clearly sharing your message. If a visitor can't find the information they need on your site, they will navigate away - quickly!
Is anyone finding your site?
"I just want to be found on google."
Yeah, you and the rest of the world. 3.3 million sites are created every day. For the most part, most people take the attitude of "I just need to have something out there". This is a costly mistake that most people make early on. They throw together a template, then expect the world to come knocking their door down.
Google works with complex algorithms that understand how real people, behind real computers search the web. Let's say, for example, that you have a company called T-20, a reference to "current time, minus 20 minutes" and your concept as a personal assistant is to help people save time. Great! Clever, love it.
The biggest mistake I see people make is that they go to google and type in a search (of themselves) like this: "t-20 personal assistant" - and then, they're super impressed with themselves that they came up "first" in their own google search. The best analogy I can make here is that this would be akin to knowing your own phone number! The problem is that people outside of you don't KNOW the name of your company. They will likely search like this: "personal assistant for a realtor" or "part time virtual assistant".
The term "organic search" refers to the way regular people search google. They don't search by the name of your company, they search by topic, and sometimes using long strings of specific text. It's important to think about your business from the outside, in. This way, you can think about how a stranger might come across your business or service.
Sample Custom WordPress SitesClick thumbnail to view full-size
I built my first website in the year 2000, when .com was new to the world. In 2000, internet ready PCs were suddenly affordable, abundant, and AOL was inviting us all to plug into our landlines, and get on the web.
Back then, I used html and Dreamweaver. Over a decade later, WordPress truly has my heart. I love WordPress because it allows my clients to have access to the back end of their site. Gone are the days that you need to pay $50 to have a title of a page changed, or fix a typo. WordPress allows a client full flexability in both design, content, and management.
Originally WordPress was a blogging platform. It has quickly become a favorite amongst Content Management Systems (CMS) allowing both designer and client to participate in the creation of a website.
In addition, WordPress supports blogging, truly the key to climbing the ranks on google.
The Solution: Don't be boring!
As a WordPress designer, I see nearly all marketing solutions in the eyes of the web. I encourage my clients to use the blogging feature on every site build I do. The ones who really do use it, see results immediately.
Having a static site, with no updates and no blogs, lets google know "I'm boring!". My goal is always to educate my client, and teach them how to tell their story. Whether they sell insurance, houses or dog treats, there is always a story to be told. Stories make rich, beautiful blogs. They also create an environment where keywords (search phrases) fit in naturally.
For me (and for my clients) I see a website as a platform to share. As a designer, I can see my clients' vision, create a beautiful platform (website) and then teach them how to fish (blog!). Having a beautifully designed site and brand will build trust in the eyes of your customer. Having a blog will encourage google to visit your site regularly, and will help you to establish yourself as an expert in your chosen field.
If you need a consult on a site, get in touch. I really love WordPress, design, and helping clients succeed!