ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Website SEO: 3 Easy Ways to Avoid the Duplicate Content Penalty

Updated on January 14, 2010

Duplicate Content Penalty? Pshaw . . . What Penalty?!

Many online marketers are concerned about the duplicate content penalty. They need not worry, as it’s really not a penalty at all as far as website SEO goes. Learn exactly what the duplicate content penalty is, as well as why it’s actually not a penalty at all.

HOWEVER, you should not have content on your site that can be found elsewhere. This is a website SEO no-no. Your site/blog should only be filled with original content. Why?

Because original content is what makes your site/blog unique. Uniqueness (along with in-depth and informative content) is what drives repeat visitors, brand awareness and customer loyalty. And not for nothing, but if you fill your site with content that can be found other places, those other sites may show up in results ahead of your site – even if it’s your content!

Talk about defeating your website SEO efforts.

In spite of all of this you may be thinking, “But, I don’t have the time or resources to come up with original content all the time.” Well, there are ways to get around having duplicate content on your site – AND – get more mileage out of one piece of copy. Following are three ways, in fact, to do this.

I. Write Two Versions of Your Content: As an SEO copywriter, this is actually one of the things I do all the time. I’m an avid article marketer, so when I write a piece of SEO content (blog post or site article), I’ll sometimes rewrite it – usually more generically – to use as articles for article marketing. This way, I’ve satisfied a website SEO basic – no duplicate content on my main site/blog.

AND, I’ve gotten extensive mileage out of one piece of copy – by distributing a more generic version to free article directories.

Website SEO Article Marketing Tip: According to the comments I receive from readers of my blog,, this is one of the best SEO tips I’ve ever given. What is it?

Depending on how long the version is I’m going to put on my website/blog, I’ll put a link from the more generic version of the SEO content I distribute to article marketing sites to the more in-depth version on my site. This gives readers a reason to click through to your site – which is, after all, what article marketing is all about.

II. Synopsize the Content: What I mean by this is, only syndicate a synopsized version of your content, not the whole article/blog post. Major news outlets like the Associated Press (AP) use this method all the time.

This is another favorite SEO marketing technique of mine. I use it the most when I start up a new minisite, and want to use the search engine juice from a more popular site to push mine up in the rankings.

This is excellent in terms of website SEO, as your content will show up in many places from one single query typed in by a surfer – and they all will point back to your site.

III. Use a NoIndex Tag: This is an advanced website SEO tactic. By using this tag, you’re telling search engines (SEs) not to crawl and index the content. Why would you want to do this? By telling SEs not to index your content, your site becomes the main outlet for it. Because of this, many will link to your site so that the content can get found.

This means tons of backlinks. And we all know the website SEO value of backlinks, right? In case you don’t they’re website gold. Backlinks drive traffic; hence sales and leads. Learn more about why backlinks are important to increasing website traffic.

Website SEO & The Duplicate Content Penalty: Conclusion

Content rules on the internet. And, you need a constant flow of it to keep your site ranked well over time. But, if you have a limited budget and limited time, using these three website SEO tactics, you can stretch one piece of content to get the most out of it.

Easy Ways to Avoid the Duplicate Content Penalty


    0 of 8192 characters used
    Post Comment

    • profile image

      SEO Specialist Chennai 

      6 years ago

      I would definitely only use white hat methods here, to make sure the content is still readable.

    • profile image

      Dan Hodgins, Founder, 

      6 years ago

      Just Tweeted out these 3 brilliant SEO and content multiplication tactics to my personal and business Twitter accounts - @danhodgins and @getspotta.

      Really like your content leverage strategy, and how you systematically approach content creation and syndication. Will definitely start using these strategies for Spotta- the business idea, innovation and trends email newsletter that I run at

      Thanks again!

    • Flaura78 profile image


      7 years ago from UK

      It is really easy to avoid duplicate content, and is it does not take too long to re-write an article at all, if you have been writing in the same niche for a long time. I would definitely only use white hat methods here, to make sure the content is still readable.

    • profile image

      Website Value 

      8 years ago

      I don't think it's about having duplicate content for example product descriptions... it's about having more duplicate content than original content.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)