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Website - If you Build It, They Don't Always Come

Updated on June 6, 2017
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Bob Craypoe (also known as R. L. Crepeau) is a musician, writer, webmaster, 3D artist, and creator of the "Punksters" comic strip series.


So, do you either have a website on the Internet or at least thinking about having one? If you say yes to either of those situations, then you most likely hope to draw traffic to the site. Unfortunately, just because you have a site, it does not mean that people will automatically start to visit it. There are certain things that you could do, though, that will make it more likely for people to visit it your website.

First of all, you need to register the site with the search engines.Some web hosting companies provide free search engine submissions as part of their various web hosting plans. Some may charge extra for that option. If not, you will have to do it yourself. It's not that hard to do anyway. You could just do a search in any search engine on the subject of search engine submissions and you will find results that will include links to the pages where you would go to do so in the various search engines.

Before you do submit your site to a search engine or two, try to optimize your site for the search engines. Sure, there are companies that specialize in search Engine Optimization or SEO, but they don't offer their services for free. In fact, they can be quite expensive and the results can't really be guaranteed. But if you are doing the web development yourself of have someone that is doing it for you, there are some things that you could do to optimize your site's search engine results.

One thing is to have a good amount of text-based content. Some sites, believe it or not, do not really have much content at all. I have seen so many websites throughout the years that really didn't have much content to speak of. Someone would tell me about their site and I would go check it out when I got home and I saw that there really wasn't much to it. I have seen a lot that were really nothing but a few paragraphs of text, a few pictures and a lot affiliate banners and links. They acted like banners and links were actual content.

Having a good amount of content not only helps with SEO but it gives people a good reason to visit your site in the first place; simply because there will be something of interest waiting for them should they decide to check it out. That will also increase the likelihood of them returning to the site.

Another means of getting traffic is social network promotion. Posting a link to your site on your Facebook page or sending tweets out on Twitter with links to your site or its content can actually draw a lot of traffic to your site. In this day and age, it is crucial for you to have social networking accounts for the purpose of promoting your website online.

Then, of course, there is paid advertising. Paid advertising can be quite effective in drawing traffic but it costs money. So if you do decide to incur that expense, make sure that you have some means of generating income once they get to your site. Maximize your profit potential on your website before paying for advertising. Maximizing your profit potential on your website is referred to monetiziing your site. Monetize before you advertise.

Make sure that you have some form of analytics installed on your website so that you can effectively monitor your traffic. It is important to track where your traffic is coming from. It is also important to know if your advertising is effective. You may try to advertise with one company and then track the results to see how effective the advertising was. Then you could try another company or two and see the results from them. You could make a comparison and then decide to go with the one with the best results, for all future advertising purposes.

So basically, to sum things up, there are a number of things you can do to draw traffic to your website. Just putting a website up and hoping for traffic is just not enough and you should really not expect much with that particular approach. I just outlined a few options that you could explore that should be of some help. Now it is just up to you to decide as to whether or not you want to take my advice to heart and explore those options. Hey, you could just try out all of the free options first to see how they work out for you. Then if they are helpful, try out the ones that may cost you money. Besides, why spend money right away if you don't have to? Just remember, if you build it, they don't always come.


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