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What Google Caffeine Is and How It Works

Updated on August 28, 2011
Computer and a coffee cup.
Computer and a coffee cup. | Source

What is Google Caffeine? It's not a sports or breakfast drink. Google Caffeine is the name for a way that Google is indexing or non-indexing pages for searching. Google, from their official blog, describes Caffeine as a scrambled version of their indexing system, but in a way that makes it easier for people to find what they are looking for. It is interesting to see how a new way to look at the Internet can change the way indexing occurs. Instead of layering the indexing in blocks or sections (layers), they are doing it in small pieces at a time, resulting in faster results and more frequently updated parcels.

What Does Caffeine Mean for SEO?

Generally, keywords play a big roll in SEO (search engine optimization). If an article is about zebras, a few keyword examples might be "zebra," "zoo animals," or "striped animal." With the new way to index, perhaps relying on just keywords alone might be a thing of the past.

With that knowledge of the new indexing system and how searching changes, new players can fit in to the bigger picture. Perhaps keywords will be old school and application searching will be the new school? Only time will tell. But it is interesting when talk about searching turns to less of a keyword issue than a user issue, and people look for and want local results instead.

Will Local Results Trump General Information?

Local results play a large role in searching when keywords are being used in behavioral searches. This means that general keywords will play less of a role. What the user has searched for and is searching for will tailor the ending results rather than the search engines relying solely on what a particular keyword is. While this will make it more difficult for people who specialize in SEO, it will end up being better for the searcher.

There are many companies that specialize in this role, and it will be interesting to see what the future holds for them. Another interesting topic is how many companies out there will now be started as a result of the new force and reasoning in indexing and searching.


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